In the eyes of 49-year-old Dr. Van Ander, the Beijing International Auto Show opened on November 19th became a comprehensive display of the new image of Volkswagen China. The global vice president of Volkswagen Group, President and CEO of Volkswagen China, who took over just over a year, brought his five leading brands to the exhibition space of the Beijing International Exhibition Center. The model ranged from ultra-luxury to economy. Almost all varieties of cars.
Even so, Fan Andy is still full of yearning for another event held on the afternoon of the opening of the car. He was told by the organizers that at this meeting named “2006 Beijing International Automobile Summitâ€, he would be fortunate to have dialogue with two very famous Chinese figures on the same stage. One is a well-known old leader and old expert Zhang Xiaoyu of the Chinese automotive industry. He is currently the vice president of the China Machinery Industry Federation and the chairman of the China Automotive Engineering Society. The other is the host Yang Lan.
This seems to be a somewhat peculiar combination. Van Andre could not imagine what topics he would talk about during the interview, but he learned that the theme was: "The China Strategy of International Motor Company". For this issue, he feels he has a lot to say.
Van Anderson noted that on the list of participating in the forum, there were leaders of senior executives of GM China and Nissan, and the CEOs of SAIC, FAW, Dongfeng, BAIC, Changan, and Chery, the major auto giants of China, also appeared on this forum. .
Practice of Yin Tongyao
Different from Van Andre's theme, Yin Tongyao, Chairman of Chery Automobile, learned that his exchange at the forum is a topic of another perspective and is also closely related to internationalization. This also happens to be a topic he is very interested in: "China's auto company's international strategy."
Not too much publicity, but this year's move at the Chery Beijing Auto Show has been buzzed by the media. Together with Toyota, it divided up Hall 6 to launch three concept cars and exhibited China's first self-owned brand of power cars. These unprecedented Chinese cars have attracted numerous attention from the industry and the media.
Regarding internationalization, Yin Tongyao has his own thinking. Chery’s export pace in these two years has gone very far. As of the end of September, more than 25,000 cars have been exported this year. However, he has always insisted that exports are only the first step in the internationalization strategy. Until shortly before the auto show, Italy's Fiat Group signed a big order for Chery’s 100,000-odd engines. Yin Tongyao dared to openly reveal his voice: “This is an important step for Chery to internationalize.â€
As a self-employed automotive company veteran, Yin Tongyao knew where he should be. He can not be as private company Geely boss Li Shufu, think of where to dare to say where it will not be like FAW, SAIC, these powerful state-owned enterprise managers like to say what they say are emboldened. Although no longer as low-key as two years ago, but in some special occasions, he still does not want to be too assertive.
This high-profile debut at the Beijing auto show is a brewing decision by Chery. Yin Tongyao’s idea is to use the auto show as a large-scale training exercise for internationalization, and let Chery show its comprehensive strength before the international benchmark.
North and South bosses
Chang Hong, president of SAIC Motor Co., Ltd., who is not easily exposed at ordinary times, and Xu Heyi, chairman of Beijing Automotive Industry Corporation, not only visited the Beijing auto show, but also both appeared at the Beijing International Automotive Summit Forum.
Both of them have recently been proud of the spring breeze. Chen Hong is proud that the self-developed Roewe model of SAIC has come out. Because of the twists and turns of the “Roverâ€, the product has not made a debut on the official appearance. This time it finally caught the public during the Beijing Auto Show; Xu Heyi was recently Formally appointed as the chairman of Beiqi Holding Co., Ltd. and becoming the new generation head of BAIC.
On the other hand, both of them are also faced with nerves. SAIC Ssangyong's third new car, Kyron, will be listed at this auto show this year. However, the cross-border acquisition will also bring about a running-in problem for SAIC Motor. The subsequent integration of Ssangyong will have many difficulties. Chen Hong naturally has to spend some time thinking about it. For Xu Heyi, while BAIC is developing at a high speed, there are also some unsolved problems. After he took office, he had to go through an integration process.
In spite of this, people cannot find traces of distress on these bosses' faces. Now they have more important things to think about. Like the CEOs of multinational companies from around the world, during the auto show, they rushed through some important occasions and seized the minute and second time to meet with some old and new friends. The summit forum organized by the China Automotive Engineering Society just provided them with a rare high-end platform.
Gan Wenwei's happy
General Motors China President Gan Wenwei understood the hardships of Chinese CEOs, but his natural optimism made him more willing to view everything from a positive perspective. The Australian, who was smiling with a smile on his face, did not feel too much pressure from his predecessor, Murphy, because GM still maintained high sales growth in China and its performance remained the industry’s One level.
Due to the unprecedented "cold stream" encountered in the North American market, GM is more important to the Chinese market than other companies. Perhaps in order to show this point, this year's auto show, Shanghai GM and its four major brands of Cadillac, Buick, Chevrolet and Saab, and GM China Corporation jointly exhibited, 22 exciting models form a strong product matrix.
Not every manager can keep his smile like Gan Wenwei. According to the experience of living, when the model was in full swing at the time of publication, sometimes the auto show began to get involved in the price cuts, and some models even encountered “Waterlooâ€. At that time, some bosses just want to laugh and laugh.
The forum is just a platform for communication. The stage for real performance is still at the auto show site. The opening of the Beijing auto show was unveiled, and all the manufacturers began to perform, from economic cars to luxury cars, from charming models to gongs and drums, from busy booth staff to rushing media reporters. Under the dazzling flashlight, various models of vehicles are emitting attractive luster. It seems that each audience is laughed: How is the madness of me?
Behind every model is a brewing storm of competition. The theme is: China market, who is the king?
Beijing Motor Show unveiled 10 new cars
The eye-catching Ninth Beijing International Automobile Exhibition opened in Beijing on November 19 and was held at the China International Exhibition Center and National Agricultural Exhibition Hall. This year's show saw a total of 556 models, of which 10 were the world's first new models.
Beijing International Automobile Summit Forum
The 2006 Beijing International Automobile Summit Forum was held at the Great Wall Sheraton Hotel on the afternoon of November 19. The forum was sponsored by the China Automobile Engineering Society and was organized by the "Financial Times" and supported by China Machinery Industry Federation. Top executives from domestic and foreign auto companies such as FAW, SAIC, Dongfeng, Chang'an, BAIC and General Motors, Volkswagen, and Nissan participated in the forum and were interviewed by Yang Hao.