Prior to the official listing of new products, a group of customers were selected to try out the test, test drive, and follow-up service measures to solve the problems exposed by the product to avoid major problems after the official listing. This approach has now been adopted by more and more truck companies. Liberation J6, Liuzhou Auto Dragon 507, Dongfeng Tianlong, etc. have adopted this test method.
"From this point we can see that truck companies are no longer eager to seek success when they are opening up the market and are gradually becoming mature." An industry insider commented.
An important part of product improvement
Nowadays, truck companies are spending more and more energy in testing new products.
On July 15th, FAW Group released a new generation of high-end heavy truck Liberation J6 after 6 years. Prior to this, Chen Qi and others in Wangdian Township, Funan County, Anhui Province had already opened the J6 heavy truck. Sun Yan, chairman of Xiangyang FAW Xinxing Automobile Trading Co., Ltd., communicated with Chen Qi on a regular basis, solicited opinions and suggestions on trial sales of J6 heavy trucks, and gave feedback to FAW Liberation in a timely manner.
According to reports, during the J6 development process, FAW Liberation attached great importance to the use of users. Prior to the listing of J6, they began to select a representative region to launch new products and select representative users to conduct targeted trial sales.
After the trial sales of J6 were sold, the service department of FAW Jiefang Company began tracking and monitoring. The phone is switched on for 24 hours, the phone is used to understand the user's usage on a weekly basis, and it is visited once a month. Users can use the information at any time to understand the quality of the product at any time, and improve and perfect the product in time.
According to the use of test products and user opinions, FAW Jiefang Co., Ltd. has made several adaptations to J6 and its key components to make the vehicle's comfort, safety and reliability more close to the needs of users.
Test marketing is also an important part of product improvement before the JAC heavy trucks are listed. JAC heavy-duty brand manager Wang Tingting told reporters: “Before the official launch of the new product, we will control the scope, such as the selection of a group of customers in Anhui local test marketing, test drive. On the one hand look at the market situation, according to test results to improve the sales plan; On the other hand, the product is improved based on the test sales customer's response."
Close to the end user
Most truck users value their own personal experience, or the spread of word of mouth from friends and relatives around them. In response to the characteristics of truck users, truck companies often sell their new products directly to end-users by way of roadshows, test rides, and test drives.
Not long ago, Dongfeng Liuzhou Automobile and Zhanjiang Teda Automobile & Trade Co., Ltd. held the Pa Lung 507 tour in Zhanjiang, Guangdong. On the afternoon of August 25th, the originally calm Zhanjiang Suixi Dongcheng parking lot buzzed with the advent of Pa Lung 507. The drivers did not go to take a nap and surrounded the salesman to hear them introduce the performance of Pa Lung 507. Some people climbed into the cab to experience the feeling of driving, while others looked around the car to see the engine.
Dongfeng Liuzhou Auto Workers who participated in the Pa Lung 507 Zhanjiang tour show told reporters: “Seeing is believing, several test drives have been made. Many local drivers have indicated that they want to buy Ba Long 507. One of the drivers had already paid a deposit to buy from other manufacturers. The truck, after testing the Pa Lung 507, feels very good, and he bought our car."
The test sale of Shanxi Auto Deyu is first carried out among large customers. Large customers have strong commercial influence in their regions. New products are tested and sold among large customers. The opinions and suggestions collected are very representative, and they also have good timeliness, which facilitates the timely improvement of production companies.
Test sales have a first-in-command effect
"Liuzhou Autos & Balong 507 has held three consecutive months of test sales activities and achieved good results. We have not done so before, and we will promote this method of test sales in the future." Dongfeng Liuzhou Automobile Co., Ltd. Marketing Department Zhang Dongfan said.
Nowadays, many companies start advertising when they try to sell new products. Moreover, the propaganda has been continuously increased and good results have been achieved. Dongfeng Liuzhou Automobile Balong 507's test marketing is synchronized with the advertising campaign.
These companies have found that if the user feels good when trying out a new model, they often become volunteer promoters and salesmen. Liberating the excellent quality of J6 and the excellent service of FAW deeply impressed the test-marketing user Chen Qi. After he bought J6, he introduced his brother and sister to buy a J6 heavy truck.
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