On November 18th, the 9th Beijing International Auto Show opened its eager expectation from all walks of life. At this exhibition, in addition to the attention of vehicle companies releasing their latest models, automotive electronics and automotive supplies The exhibition booths of other auto-related industries and enterprises have also attracted wide attention from visitors.
Before the exhibition booth of one of the automotive electronics companies in the No. 4 Hall - a good helper's booth, the reporter saw the exhibitor's "technical demonstration + product experience" approach to highlight the company's overall strength and R&D capabilities, replacing the previous single product promotion model. . In the technology, the cutting-edge automotive fault detection system and the on-board MINI multimedia interactive platform are used as technical highlights to open up the VIP zone and dynamically demonstrate the technology. At the same time, the existing new navigation and audio system products are used as audience GPS experience zones to Toyota vehicles. Department cars, general-purpose cars, Guangzhou Honda cars, Hyundai cars, a car department, Ford cars, Volkswagen cars, and Dongfeng windmills have concentrated on the display of eight car-specific products, attracting a lot of experience.
The booth on the other side of the exhibitor is a static display area, which echoes with the dynamic display area. This exhibition area fully displays the research and development strength and product development history of the helper company accumulated over the past eight years - from the initial production single screen to the VCD kit to the universal Type DVD to special car DVD to GPS navigation system. Based on the changes in the market in each period, a good helper has developed a product that adapts to the current market through accurate market positioning. This display platform represents a profile of China's automotive electronics companies in product development.
China's auto electronics industry has been developing rapidly in recent years, basically maintaining an average annual growth rate of 35%. According to the survey, the sales volume of China's automotive electronics products reached 62.43 billion yuan in 2005, and it is expected to reach 54 million sets and 78 billion yuan in 2006. The market demand; 2006-2007, China's auto electronics industry will enter the peak period, will form a huge economic scale effect. Some experts indicated that in the future automotive electronic products, the components and their peripheral products surrounding safety, entertainment, energy saving, environmental protection, and comfort will develop fastest. As one of the automotive electronic products, car navigation audio and video products, with the overall level of improvement in product reliability, economy, applicability, electronic maps, comprehensive, accurate, updated and timely, will be expected to enter Install the market.