On November 24th, local time, Koenigsegg Group AB announced its withdrawal from the acquisition of Saab. Originally intended to use the Koenigsegg curve involved in the Saab acquisition of Beiqi , after the acquisition of Opel's defeat, the "pursuit" of Saab once again suffered mutations.
In early November, BAIC also announced that it expects to complete the acquisition of GM’s Saab brand by the end of this year, and stressed that “it is going very smoothlyâ€. It can be seen that BAIC's high-level executives with great enthusiasm still have full confidence. In the eyes of the industry, although the three parties of GM, Koenigsegg and Beiqi have only signed an agreement, this is already a “stubborn†acquisition.
Unexpected changes will even disrupt the overall strategic deployment of Beiqi next year.
After the rejection of the direct acquisition of Saab , the indirect cooperation with Beiqi was still pleased with the need for expansion, and it tried its best to facilitate the acquisition. This will be a solid step forward for Beiqi's production and sales target in 2010.
In the plan of Xu Heyi, after BAIC became a non-controlling minority shareholder of Koenigsegg, although the power of discourse could not be strengthened, it could exchange and cooperate with Saab on technology, promote the development of independent brands, and use its own domestic The sales network introduced the sales of Saab imported cars, and even when the time is ripe, it will partially automate Saab's models.
However, accidents often occur when people are not aware of it.
The accidental exit of the Koenigsegg consortium poured a cold water on Beiqi and everything was too sudden. In the statement, Koenigsegg blamed GM for too long delays in the transaction process, resulting in it missing a lot of strategic key points for restructuring Saab. GM believes that he has been actively negotiating under the agreement and is very disappointed with Koenigse’s antipathy. Before the parties could give a full explanation, we could not sort out the true reason why the Koenigsegg Group launched the acquisition. It was just a look of blatant disappointment at Beijing's current bad situation.
Perhaps Koenigse’s withdrawal has its own meaning. Recalling the agreement signed by Koenigsegg with GM, one of them is that the Koenigsegg Group will not be able to complete the final transaction until it receives the commitment and guarantee from the Swedish government. What is the worsening of Koenigsegg’s own financial situation? Or is the Swedish government finally decided not to support the acquisition? There is no way to know these for the time being.
However, for Beiqi, which urgently needs to expand its production capacity to expand the group, it suddenly became a buzzer. Beiqi, which had originally placed high hopes on Saab, expressed its regret over this, but it will be more concerned about the ups and downs on the road of mergers and reorganizations. Because at this time, no matter whether it is overseas or domestic, there are few objects that BAIC can purchase or reorganize.
The acquisition of Opel and the return of feathers, the curve involved in Saab was not expected halfway to death, scandal target Volvo favored Geely, BAIC overseas mergers and acquisitions seems to be at the same time Koenigse announced the exit at the same time abruptly stop.
In China, besides the current Daimler project in Fujian, almost all car companies that are likely to be married to BAIC are also spending their homes. If the restructuring of Brilliance and Fuzhou is still possible, the most clear thing in Xu Hee’s mind is that the gap between Yoshiaki and the two companies is huge.
Wang Dazhan once said: Beiqi is steadfast in taking this road and acquiring it, in order to become bigger and stronger. Perhaps, BAIC has always been steadfast in its belief that taking the path of internationalization and achieving leap-forward development are its important development strategies. In the successive losses of mergers and acquisitions, Beiqi has a lot to reflect on.
As the saying goes: The enemy knows oneself and knows oneself, only to be able to fight every battle.
Under the oppression of the ambitious production and sales targets, Beijing Automobile, which has been pursuing great interests, seems to have thrown olive branches when it has not fully understood the target of the acquisition, causing its acquisitions to be hit by walls. After the acquisition of Opel’s defeat, Beijing Automobile did not take the time to study the Saab brand carefully. Instead, it quickly pushed in after seeing a glimmer of hope and did not hesitate to cost so that after Koenigse’s withdrawal, the situation was completely passive.
In response to Koenigse’s withdrawal, Beijing Automotive official response stated that it will carefully reassess the project and make appropriate arrangements. On the other hand, if Koenigsegg’s withdrawal also means that BAIC has once again renewed its bid for Saab, it hopes that BAIC can spend more time understanding the brand and find out its culture. Learn its management...
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