In the face of the impact of the international financial crisis, Guangxi Yuchai Heavy Industry Co., Ltd. faced difficulty, seized the country’s policy of expanding domestic demand, strengthened technological and product innovation, and actively expanded the regional and foreign markets. In the first quarter of this year, it held 150 exhibitions nationwide to achieve domestic Sales of 1200 units, sales revenue increased by 39%.
As a Sino-foreign joint venture company controlled by Yuchai Machinery Group, Yuchai Heavy Industry Co., Ltd. has produced the first small excavator in the country. Currently, the production and sales volume of medium and small construction machinery products has been at the forefront among domestic counterparts. With the spread of the international financial crisis, production and sales of Yuchai Heavy Industries once fell.
Faced with the predicament, Yuchai Heavy Industry seeks the opportunity from the "crisis". Recently, Yuchai seized the opportunity of restructuring Zhejiang Haihong Group to acquire a 35% stake in the company and successfully entered Haihong Group, solving the bottleneck problem of Yuchai Heavy Industries' long-term reliance on imported hydraulic components. This year, Yuchai Heavy Industry has continued to implement Yupu’s operating principles of “internal training, internal construction, and plutonium development†and is committed to the research and development of small and medium-sized construction machinery products. Currently, Yuchai Heavy Industry Products covers more than 70 series of 0.8-25 tons of 20 large series. These varieties have become the most complete medium and small-sized full-hydraulic excavator manufacturers in China. The products of Yuchai Heavy Industry have also obtained a number of national patents. A number of products passed the “Certificate of High-tech Productsâ€. Yuchai Heavy Industry was recently recognized as a national high-tech enterprise.
In light of the weak international demand, Yuchai Heavy Industry adjusted its market strategy in a timely manner and used the opportunity of the country to expand domestic demand to actively expand the market in the region. At the beginning of this year, Guangxi Jiali Electromechanical Co., Ltd., the chief distributor of Yuchai Heavy Industry in Guangxi, took a strong attack under the unified deployment of Yuchai Heavy Industry, and held more than 10 product introductions in 10 cities including Nanning, Baise and Qinzhou. The exhibition will provide policy-based profit-free sales to new and old customers who have been supporting Yuchai Heavy Industry.
In the face of the international financial crisis that is still spreading, Yuchai Heavy Industry has comprehensively promoted mortgage sales and eased the financial pressure on customers. At the same time, according to the "fast, accurate and good" standard to provide quality after-sales service, enhance the national brand image. In February, Yuchai Heavy Industry achieved a record high in domestic sales, which was a year-on-year increase of 150%. In March, domestic sales achieved the target of “Hundred Thousands†and a total of 1,008 excavators were sold, a year-on-year increase of 25%.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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