The Beijing International Automobile Exhibition, which opened on November 19, has attracted most of the world’s auto companies’ attention to Beijing. However, there are a group of companies who are oblivious to the Beijing Auto Show. They are even reluctant to mention everything about the Beijing Auto Show. These companies are many domestic truck companies in China. Contrary to the enthusiasm of the car companies, which are extremely high, the enthusiasm of domestic commercial vehicle companies, especially truck companies, is less than one session.
The problem of truck companies reluctant to participate in the Beijing International Auto Show is becoming increasingly apparent. At the 8th Beijing International Auto Show two years ago, the Beijing Agricultural Exhibition Hall where commercial vehicles were displayed was a depression. The reason for this is that, of course, there is a relatively remote location of the agricultural pavilion, but the most important thing is that ordinary viewers lack of interest in trucks, causing the display to lose its meaning.
As an international A-class auto show, the attractiveness of the Beijing International Auto Show for car companies is almost infinite, but the temptation of many truck companies is declining year by year. It is understood that at this year's Beijing International Auto Show, domestic mainstream truck companies such as Liberation, Dongfeng, China National Heavy Duty Truck, Shaanxi Automobile, Sichuan Automobile, and Nanjing Automobile have all been absent. The Beijing Agricultural Exhibition Hall, which is hosting a commercial vehicle exhibition, is facing the challenge "The awkward situation.
For the reasons for not participating in the exhibition, the above-mentioned truck companies who are not exhibiting exhibitors are reluctant to talk about it. The reporter asked several business people who refused the interview on the grounds of “inconvenient answerâ€.
According to informed sources, the reasons for the low level of enthusiasm for truck companies are mainly related to the lack of popularity at the exhibition site. It is understood that at the last Beijing International Auto Show, due to the extremely bleak popularity of the Beijing Agricultural Exhibition Hall, the organizers had to implement a free shuttle bus, free admission, etc. to attract visitors. This makes the truck business sad. "No one ever reads, the significance of companies spending money is not great," the person admitted. The reason for this embarrassing situation is that ordinary viewers are not interested in trucks.
"For a large-scale comprehensive auto show, the professional audience is still a minority after all, and the popularity of the scene still depends on the ordinary audience to support." The person said. However, unlike foreign audiences, ordinary viewers in China do not understand automotive knowledge and are concerned about passenger cars that are more closely linked to their lives. Therefore, commercial vehicles have become a tasteless, abandoned pity, “chicken ribs,†and commercial vehicle companies are naturally not interested in this auto show.
Professional auto show can meet the needs of enterprises
Unlike the Beijing International Auto Show, which has been neglected by commercial vehicle companies, some commercial auto show cars are becoming more and more popular among truck companies. At the 2005 Beijing International Commercial Vehicles & Components Exhibition held last year, the vast majority of truck companies took their own flagship products to participate in the exhibition, and vigorously organized propaganda activities before and after the exhibition, and strive to obtain a large number of orders through the exhibition. What is even more surprising is that even local commercial vehicle exhibitions organized by some localities have attracted many commercial vehicle companies. Commercial vehicle companies pay much more attention to such “car show†than the famous Beijing International Auto Show. . For example, the "2006 Northeast Special Purpose Vehicle Construction Machinery and Commercial Vehicle Show" recently held, despite its low influence and low popularity, has attracted many truck companies to participate in the national "building an old industrial base in the northeast". exhibition.
Compared with comprehensive automobile exhibitions like the Beijing International Auto Show, domestic commercial vehicle companies are more willing to participate in professional auto shows. It is understood that the purpose of exhibiting by commercial vehicle companies is not so much the same as that of passenger vehicle companies. It is mainly to promote brands and display strengths, but to let professionals know about themselves through exhibitions so that real users can find themselves and talk about each other. Pens have similar orders. In this regard, the Beijing International Auto Show obviously can not do it, can only let most exhibitors disappointed. It may only be a matter of time before a commercial vehicle company leaves such a show.
It seems that, compared with commercial vehicles that are more "realistic", they need a more targeted professional commercial vehicle show than a comprehensive auto show.
Beijing auto show should be reformed
The phenomenon that professional auto shows are welcomed by commercial vehicle companies should provide some ideas for the organizers of the Beijing International Auto Show. In order to increase the influence of Beijing International Auto Show in commercial vehicle companies, it is necessary for the organizers to carry out reforms.
According to industry insiders, passenger car companies and commercial vehicle companies have different purposes and face different consumer groups. It is obviously inappropriate to display the two on the same platform. During the last Beijing International Auto Show, some people proposed a new idea for the reform of the Beijing International Auto Show. The Beijing International Auto Show will be split into two, and passenger car shows and commercial vehicle exhibitions will take place alternately every other year. The passenger car show is mainly for ordinary consumers, while the commercial vehicle show is a professional car show. Although this is only an idea, it is still worth assessing whether it is feasible, but it is a good way to attract commercial vehicle companies.
In any case, for the Beijing International Auto Show, the lack of a “short board†for commercial vehicles has always been an obstacle to its further expansion. It can only be changed in time to meet the needs of more companies.