On December 8th, 2018, the family team consisting of "Xichai 311" users and FAW Jieqing Qingqi fuel-saving contest winners returned to the home of FAW Jiefang Engine Division. In return of this family, Xichai also showed the family's manufacturing environment and the vitality of independent brand development while giving “recognitionâ€.
Xichai 3·11 star card friend Qi home
Embrace "Internet +" Xichai home "not old"
With the advent of the "Internet +" era, in order to win the recognition of more end users, it is necessary to more accurately locate the personalized needs of users and accelerate the pace of intelligent service. At the same time, in order to respond positively to the “Made in China 2025†and “Internet +†actions implemented by the state, FAW Jiefang Engine Division has always maintained its vitality to continuously meet the needs of users, continuously promote product innovation, reform of marketing ideas and transformation and upgrading of services. "Made in China" has changed to "China's wisdom."
As the leader of China's internal combustion engine industry, FAW Jiefang Engine Division has already implemented Internet marketing in the new era. Zhang Zhenfeng, assistant general manager of FAW Jiefang Engine Division, introduced: "Since 2015, Xichai has borrowed the double winds of the 11th Shopping Carnival. On November 11th every year, FAW Jiefang Engine Division will plan a unique '311'. 'The event has been held for 4 consecutive times. According to the statistics of the event day, the total exposure of this year's event exceeded 2 million times, and the number of participants was 1.81 million. We hope to approach the old and new users of Xichai through the Internet to create and The opportunity for users to communicate with each other to enhance the user's sense of belonging."
Zhang Zhenfeng, Assistant General Manager of FAW Jiefang Engine Division
Of course, in addition to maintaining a certain level of activity on the line, the FAW Jiefang Engine Division also has a certain vitality under the line. "In addition to using the Internet, holding various competitions is also the most effective way to get close to users." Li Qianyang, director of the marketing services department of FAW Jiefang Engine Division, said. "Starting in 2017, FAW Jiefang Engine Division held the most national competition of Xichai, and awarded the end users with honors and recognitions through the selection of the most fuel-efficient, most reliable and most efficient three categories of awards, giving the Xichai brand an accumulation and Spread. Let customers feel the high-end quality of Xichai engine, and improve the relationship between FAW Jiefang Engine Division and end users.
Li Qianyang, Director of Marketing Services Department of FAW Jiefang Engine Division
In September this year, FAW Jiefang Engine Division and FAW Jiefang Qingqi jointly held a fuel-saving competition, which is a deepening of the "Xichai's Best" national competition. Through this extended competition, a wider range of users can be made. Improve the quality perception and recognition of Xichai products. In this competition, the Xichai engine has attracted the attention of the whole industry with a fuel consumption of 24L per 100 kilometers. The outstanding players of the competition have also been commended in this “going home†trip.
Accepting the family’s “recognitionâ€, trust is always the same
In 2018, it was the fourth year of the “311 Spike†campaign of the FAW Jiefang Engine Division. It was also the second national competition to hold the “Xichai's Bestâ€. Both events attracted wide attention from end users. Yang Yang, assistant general manager of the sales department of FAW Jiefang Engine Division, introduced: "To give back to users the long-term trust in Xichai products, the FAW Jiefang Engine Division will carry out 311 spikes every year, which will give users real benefit feedback. The biggest competition is to give the user the stage to show, and the accumulation and spread of the brand of Xichai.†For the FAW Jiefang Engine Division, the lucky user of “311 Spike†is the best of Xichai. Players should be "recognized" for choosing to rely on Xichai products.
Yang Yang, Assistant General Manager of Sales Department of FAW Jiefang Engine Division
At the award ceremony, China Truck Network reporter learned that Chen Long, Li Xiangzhang, Zhang Donghui, Ma Hongtao, Qiao Lijun, Gu Chen, Cheng Shuangli, Liu Jian, Bao Qingbin and Yang Kangkang became the "311 spikes" in 2018. Lucky. Tang Qihui, Wang Zhen, Yang Haoji, and Liu Enjin have won the honorary title of fuel-saving experts.
3·11 lucky card friend awards
Fuel-saving contest card friend awards
Tang Qihui, winner of this year's "Xichai's Best" National Competition, told reporters after the award ceremony: "In 2016, I purchased the first tidy heavy truck of Xichai Power. Compared with other players, I may be the Xichai family. New members, but I am very optimistic about the quality of Xichai Aowei products, especially after winning the championship of this competition, the fuel-saving performance of its products has deepened my trust in the Xichai brand."
Fuel-saving contest winners award
Liu Enjin, who is also a member of the Xi Chai fuel-saving power family, said frankly: "In my opinion, fuel economy can be said to be synonymous with Xichai. I have been in contact with Xichai more than 10 years ago for the quality and fuel economy of its products. I have become familiar with it. After more than 10 years of practical use, I have already had a certain feeling for Xichai. This recognition is also affirmation that I always choose Xichai, and I will continue to trust Xichai as always. Will not live up to the title of fuel-saving experts given by Xichai."
3·11 contestants and leaders take a group photo
Going home, it seems normal, but for the family, it will bring a strong sense of belonging, especially in the eyes of truck drivers. Enterprises regard truck drivers as their own family and are a prerequisite for winning user trust. The door of the FAW Jiefang Engine Division is always open to meet the family, just to let more users know more about the Xichai products, and give the user another temperature to make their heart.
Reading volume: Source: Chinese network of truck: Wu YiClimbing Line,Dip Insertion Line,Pcb Insertion Line,Pcb Insertion Line Machine
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