The automotive industry is facing a huge opportunity like never before. The new generation of information and communication systems, new energy, new materials technology and the automotive industry are accelerating integration, the automobile industry's ecological and competitive landscape is deeply adjusted, new demands and business models are emerging, the global new energy automobile industry is fully developed, and major countries around the world are increasing. The layout of intelligent network and new energy vehicles.
In recent years, a large amount of capital has poured into the field of smart cars, and its development speed is beyond the imagination of the outside world.
According to the latest China Automotive Industry Development Report released by the Development Research Center of the State Council, the average cost of electronic products for new car vehicles in China is about 10%, and the cost of car electronics has reached 10% to 25%. The average cost of electronic products in every car in the world has already reached about 35%. There is still a certain gap between China's automotive electronics industry and the international average, and there is huge room for future development.
Not long ago, the two luxury car giants Mercedes-Benz and BMW unanimously released the CASE strategy. The four letters of CASE stand for: "Connected", "Autonomous", "Shared & Services" and "Electric Drive". These four development directions will undoubtedly become the main theme of the future of the automotive industry. In fact, the relationship between the four directions is very large, and the technologies behind it are the most popular areas of the Internet of Things, artificial intelligence, sharing economy and environmental protection.
It is undeniable that 70% of innovations in the development of automobiles come from automotive electronics. The application of semiconductor technology accounts for nearly 80% of technological innovation. Automotive electronics represents the most advanced and core technology of automobiles, and it is a breakthrough in technology industry technology. The key is. With the maturity and development of electronic technology, component integration has become a historical trend. More and more electronic technology and chip technology are applied to the whole vehicle, which drives the development of the upstream and downstream of the entire automotive electronics industry chain. In the constant competition and integration of new and old forces, the automotive electronics industry is showing a diversified rapid development. Potential.
According to research by research institute HIS, an ordinary new car can currently contain up to 616 chips, compared with 550 in 2013. According to the Gartner report, the value of the chip in each car has soared from $250 in 2000 to $350 this year.
The Wall Street Journal also pointed out in a recent report that the growing popularity of connected devices and big data has greatly benefited chip makers. Semiconductors bring brains to driverless cars, help servers process data, and determine the speed at which smartphones can process text messages and stream media. This puts the obscure chip industry at the forefront of the biggest battle in Silicon Valley today. The chip industry has grown to an annual size of $352 billion.
With the rise of ADAS, automotive infotainment systems, and autonomous driving technologies, smart car demand for massive data calculations and capabilities has skyrocketed. It is the area that Intel, Qualcomm, NVIDIA and other companies are good at, cutting into the automotive chip market. Its natural choice. At the same time, traditional automotive semiconductor manufacturers such as Bosch, Renesas, and STMicroelectronics are unwilling to be restrained, and they are also deepening their strategic layout in the automotive field, launching new solutions for the automotive intelligent network trend.
New and old players have entered the market, from Internet companies to car manufacturers, from traditional semiconductor manufacturers to start-up companies, have invested in a new battlefield around the future of the automotive industry.
The domestic automotive electronics market has grown rapidly. On the one hand, the promotion of China's auto industry and the upgrading of domestic auto products technology from the state and the government will make China's auto electronics market enter a stable and rapid development period, and its position in the global auto electronics industry will further increase and become the world's largest. One of the automotive electronics markets. Taking Shanghai's automobile industry development as an example, according to the director of the Shanghai Economic and Information Commission, Qi Zhizhi, automotive electronics is one of the key tasks of the Shanghai Municipal Government. In 2016, Shanghai focused on driverless driving and car networking to promote the integration and innovation of the automotive industry. The related work has made breakthroughs. In the representative areas such as Lujiazui in Pudong, the parking facilities have been intelligentized and the Internet has been transformed to effectively enhance the travel experience and The use efficiency of the parking lot; promoted the construction of China's first intelligent networked vehicle demonstration base. The demonstration area formed more than 50 scenarios covering safety, efficiency, information service and communication capability testing, providing testing services for vehicle parts companies. At the same time, it also organized 29 standardized test specifications and management process construction, launched the Shanghai Car Network Promotion Three-Year Action Plan, and cooperated with the city's traffic rectification work to actively promote the demonstration application and standardization of automotive electronic identification.
The subversion and challenges facing the future automotive industry will also be unprecedented. Cross-border integration between industries will be deeper than ever before, and the boundaries between many industries will be further blurred, creating a new cross-domain cooperation model and eventually forming a large industrial ecology.
As Liu Fen, director of the intelligent driving department of SAIC, pointed out in a recent professional forum on automotive electronics, “From the perspective of technology trends, whether it is an IT company or an Internet company, once it is involved in intelligent networked cars, the current car Having enough driving functions is the basis for the operation of the whole system. In this environment, the role and value of the whole vehicle enterprise is not replaced by IT or the Internet. Based on this cooperation foundation, the leading companies in different fields are adequate. The great wisdom to push a hybrid business forward and jointly explore a new ecological solution."
The future has come, and a big drama around the "brain" market for cars has already begun. This will be a "hybrid business" consisting of a number of new and old players, such as traditional car companies, auto parts industry, semiconductor companies, the Internet, and IT companies. They need to seek common ground while reserving differences on the basis of cooperation and jointly explore new cars. The path of development under industrial ecology.
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