Zhengzhou Nissan launches "Double Brand Strategy"

Zhengzhou Nissan's "Double Brand Strategy" - that is, the Dongfeng brand and the Japanese product brand - is not only a way for Dongfeng Motor to develop its own brand, but also an important tactic for Zhengzhou Nissan to exploit the market, enrich product lines and expand market share. The two new cars, Odin and Yuxuan, were born out of Paladin, with little change. The latter came from Nissan Serena.

On September 20, Zhengzhou Nissan’s two new cars, the MPY Yuxuan and the new urbanization SUV Odin, were listed in Chengdu. These two models fully absorbed and digested the Nissan technology’s new car, which was linked to the East Windmill Standard and listed in the name of the Dongfeng brand. It not only marks the end of Zhengzhou Nissan's long history of relying on Paladin's vehicles, but also means that Zhengzhou Nissan's "Double Brand Strategy" has officially started.

Zhengzhou Nissan's "Double Brand Strategy" - that is, the Dongfeng brand and the Japanese product brand - is not only a way for Dongfeng Motor to develop its own brand, but also an important tactic for Zhengzhou Nissan to exploit the market, enrich product lines and expand market share. The two new cars, Odin and Yuxuan, were born out of Paladin, with little change. The latter was derived from Nissan Serena. Most of the core components were imported. Although they had Dongfeng's logo, they now say “autonomy”. "It's inevitable that it is far-fetched. However, the benefits of this approach are also obvious. First, the performance and quality of the prototype vehicle are guaranteed. In the brand's initial stage, it is easier to obtain the trust and reputation of consumers, and the market can be quickly opened. Secondly, the price advantage is obvious and can cover a larger audience. In addition, although there are few changes to the two vehicles, one obvious trend is that compared to the prototype vehicle, Odin and Yuxuan have a very strong tendency to salvage, which makes Zhengzhou Nissan's brand image from a simple off-road vehicle. Manufacturers began to approach the car - no doubt, the car is always the largest cake in the Chinese car market.