In 2011, the central ministries and relevant agencies issued a series of policies, regulations, regulations, and notifications, which not only exerted influence on the heavy truck market and products in the current year, but also sustained the fermentation effect on the heavy truck market in 2012. Products will also have far-reaching effects. Therefore, it is necessary to sort out and analyze some related policies since the beginning of this year. There are some phenomena that need to be recognized in the heavy truck market in 2011. First, the heavy truck market demand in the second quarter of "sudden braking" is what factors are at work.
Dongfeng Tianlong
The user’s purchasing power is not strong
This year's heavy truck market demand suddenly "brakes" in the second quarter, which is actually due to the market's lack of money. The market demand often stated in economics refers to the demand for purchasing power. "Lack of money" means that there is no ability to pay and no effective demand can be formed. In 2011, the country implemented a prudent monetary policy. According to the judgment that the M1 growth rate is less than the M2 growth rate, I think the purchasing power is relatively declining. Users are more willing to choose time deposit instead of investing in replacement or buying a new car. From this, we can see that the suspension of certain infrastructure construction, such as the suspension or delay of some high-speed rail projects, is mainly due to insufficient funds.
Sales of heavy-duty special vehicles met in the second half of the year
The sales of heavy-duty special-purpose vehicles met the resistance in the second half of the year, which is evident from the sales of the second-class chassis. Statistics from January to October of 2005 to 2011 show that the overall trend of the heavy truck market is basically the same as that of heavy truck chassis. However, from the beginning of 2010, chassis sales growth slowed down year-on-year.
The statistics from January to November 2011 show that the overall trend of the heavy truck market is basically the same as that of the chassis of heavy trucks from January to July. However, after August, the sales of the second type of chassis began to show a significant decline, especially during the period from August to October. . At the beginning of this year, heavy-duty truck chassis accounted for more than 45% of the total heavy truck sales. By October this year, the proportion had fallen to 32%.
Liberation J6
Changes in market demand structure for heavy truck subdivisions
The sales volume of dump trucks and special vehicles determines the overall sales volume of the heavy truck market in the first half of this year; the tractors determine the overall sales volume of the heavy truck market in the second half of this year; and the sales volume of trucks throughout the year is very good, which is an important signal for changes in demand. Dongfeng Commercial Vehicle Co., Ltd. and JAC Commercial Vehicles Co., Ltd.'s heavy-duty truck sales in January and November this year are considered better among domestic companies. The main reason is that the sales volume of freight cars of these two companies has grown, becoming an important model supporting corporate sales performance. .
Policy-driven market conditions force small and medium-sized truck companies to actively seek large backers
The specific factors are: the weight-based charging policy is for overloaded heavy trucks, and the advantage of the Steyr platform road transport vehicles is not obvious. Small and medium-sized enterprises that rely on the Steyr platform hope to find new outlets; the Ministry of Industry and Information Technology product announcements and the Ministry of Transport's oil consumption limit The value needs to be double-tested, which puts many small and medium-sized enterprises under pressure to increase costs; the use of new products is shortened, SMEs are incapable of developing new products to meet user needs, and the implementation time of National IV emission standards is pushed and pushed again, leaving companies at a loss to control product supply. The rhythm of the market; truck distribution network development to a larger scale, so that SME funding pressure and inventory pressure increases; strong dealers in front of the production enterprises have stronger bargaining power, SMEs lack of response measures; rely on big brands to survive, has Become the preferred route for SMEs.
Looking at the performance of the heavy-duty truck market in 2011, it can be seen that the changes in the policy auto market in 2012 are accompanied by major changes in the overall environment of the heavy-duty truck industry, changing from volume-based growth in the past to shifting towards qualitative growth. In particular, with the increasing consolidation of the transportation industry, the user structure of the heavy truck has quickly entered the adjustment period, which is reflected in the fact that the transportation industry is moving toward intensive, efficient, and intelligent changes. At the same time, all heavy truck companies have adopted after-sales service as a key development direction, invested huge sums of money to improve service facilities, and increased the training of technical service personnel.
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