On July 3, Liang Linhe, Vice President of Sany Heavy Industry, was still complaining about low-price spoilers in the industry on Weibo. Yesterday, the company was skeptical of “staff cutsâ€. The continuous turbulence in the construction machinery industry has also been implicated in the secondary market. Within two days, the sector fell sharply against the market, with Xiagong shares tumbled by 13%, Taiyuan Heavy Industry and Liugong by more than 9%, and Sany Heavy Industry and Zoomlion each had a 6% decline.
The whirlpool of public opinion was seen as the Sany Heavy Industry and Zoomlion of the city’s enemies. In the face of the “Golden Securities†reporter, the attitudes adopted were all denied: The former claimed that “large-scale layoffs were false†and the latter said “ The price war is not initiated by China United. We have no incentive to do so."
Zoomlion: No price reduction
As early as April of this year, Liang Linhe, vice president of Sany Heavy Industry and chairman of the Pumping Division spoke on the microblogging. “The competition for concrete equipment has reached the final madness. Our competitor Zoomlion began to lock machines in Sichuan in a wide range. The death came after the madness started.†The next day, he continued to accuse Zoomlion of "In order to seize the market, he would not hesitate to pay for the products with low down payment and zero down payment, which increased the company's risk."
On July 3, Liang Linhe once again expressed its whisper, revealing that “competition has evolved from a dispute over the conditions of transactions into a price war, and the price of competitors’ partners has dropped by at least 100,000 in May from May. From July onwards, Trinity will gradually increase. The price of some products must raise the threshold for entry into the industry.†At the same time, it said, “Demand is sluggish, and price reduction is not a good medicine but just a poison.â€
Regarding Sany's "insemination," yesterday's Zoomlion insiders emphasized to the "Gold Securities" reporter that "the company will not make zero down payment for sales of products. At present, bank mortgages generally implement a 20%-30% down payment ratio. Or middle-end customers, the down payment is not less than 5%, plus the margin, there is also a 15% down payment ratio."
It also revealed on its own initiative that in April and May, the company's concrete business grew at a rate of 10% and 65%, construction crane business grew at a rate of 20% and 15%, and earthworks grew at a rate of 40% and 60%. There is no incentive to lower prices."
As for whether to follow up on the mobile price, the person said: "There is no further news at present, but the price of the company's products is now within a reasonable range."
Sany Heavy Industry: No "staff cuts"
In addition to competitor "truss," yesterday's Sany Heavy Industry "backyard fire", the media broke out recently the company began a large-scale layoffs, nearly 30% of the staff resigned.
Yesterday, in the face of the “Golden Securities†reporter, the insiders of the Sany Heavy Industry Securities Department were a little excited. “There was no such thing as large-scale layoffs. Our company has 68,000 employees and Sancheng has gone. What is the concept?â€
She further explained that “The resignation employees reported by the media are all front-line workers who have been dismissed because they have violated the company's discipline. These people were originally very mobile, and our company will take a batch each month.â€
The reason why the layoff rumors set off a stormy wave also reflects the market’s concerns about the difficulties of Sany’s heavy industry operations.
The financial report shows that the company's accounts receivable at the end of the first quarter reached 20.123 billion yuan, an increase of 8.8 billion yuan from the beginning of the period; book currency funds were only 6.893 billion yuan, a decrease of 3.353 billion yuan from the beginning of the year.
In fact, a few months ago, Liu Pengfei, assistant to the chairman of Zoomlion, said in an interview with the media that the zero down payment was not the first to be carried out by Zoomlion, meaning that Sany Heavy Industry was the initiator of the zero down payment.
In response, the above-mentioned insiders responded, "We are a private enterprise and it is impossible to take a zero down payment. Isn't it forcing yourself to die?"
She explained that due to the relatively high price of construction machinery products, customers often do not have the ability to purchase funds in full. The company will adopt credit sales models such as bank mortgages and financial leases, but it stresses that “although bank mortgages are the bulk, companies insist on 20%. -30% down payment ratio."
The giants of recovery have become stronger
According to reports, Liugong executives have also disclosed recently that “the current sales model of the company is 30% for financial leases, 50% for full funds, 10% for installments, and 5% for bank mortgages. The machine down payment ratio is 20-30%."
Although all construction machinery predators know all about "zero down payment," one industry insider said, "In fact, starting in 2011, in order to seize the market, industry giants have aggressive downselling strategies with zero down payment and low down payment, which undoubtedly risks industry risks. Intensified."
Nowadays, various companies secretly increase their down payment ratios. Sany Heavy Industry even sharply raises its price. Beijing's industry researcher said that “everyone may have smelled the breath of the industry’s recovery.†On the one hand, the current monetary policy “pre-tuning fine-tuning†Loan funds are loose, real estate investment is expected to stop declining in the second half of the year; on the other hand, the National Development and Reform Commission accelerates project approval, and investment in infrastructure projects is expected to pick up in the second half of the year. The construction machinery industry bid farewell to "bitter days" seems to be just around the corner. However, the researcher also reminded, “In recent years, the number of industries has risen sharply, and the enthusiasm of downstream customers for purchasing new equipment has plummeted. With large new production capacity, it is difficult for downstream demand to return to the previous peak situation. In the next two years, The capacity utilization rate in the industry will continue to decline, and the recovery of the industry will be a slow process."
The whirlpool of public opinion was seen as the Sany Heavy Industry and Zoomlion of the city’s enemies. In the face of the “Golden Securities†reporter, the attitudes adopted were all denied: The former claimed that “large-scale layoffs were false†and the latter said “ The price war is not initiated by China United. We have no incentive to do so."
Zoomlion: No price reduction
As early as April of this year, Liang Linhe, vice president of Sany Heavy Industry and chairman of the Pumping Division spoke on the microblogging. “The competition for concrete equipment has reached the final madness. Our competitor Zoomlion began to lock machines in Sichuan in a wide range. The death came after the madness started.†The next day, he continued to accuse Zoomlion of "In order to seize the market, he would not hesitate to pay for the products with low down payment and zero down payment, which increased the company's risk."
On July 3, Liang Linhe once again expressed its whisper, revealing that “competition has evolved from a dispute over the conditions of transactions into a price war, and the price of competitors’ partners has dropped by at least 100,000 in May from May. From July onwards, Trinity will gradually increase. The price of some products must raise the threshold for entry into the industry.†At the same time, it said, “Demand is sluggish, and price reduction is not a good medicine but just a poison.â€
Regarding Sany's "insemination," yesterday's Zoomlion insiders emphasized to the "Gold Securities" reporter that "the company will not make zero down payment for sales of products. At present, bank mortgages generally implement a 20%-30% down payment ratio. Or middle-end customers, the down payment is not less than 5%, plus the margin, there is also a 15% down payment ratio."
It also revealed on its own initiative that in April and May, the company's concrete business grew at a rate of 10% and 65%, construction crane business grew at a rate of 20% and 15%, and earthworks grew at a rate of 40% and 60%. There is no incentive to lower prices."
As for whether to follow up on the mobile price, the person said: "There is no further news at present, but the price of the company's products is now within a reasonable range."
Sany Heavy Industry: No "staff cuts"
In addition to competitor "truss," yesterday's Sany Heavy Industry "backyard fire", the media broke out recently the company began a large-scale layoffs, nearly 30% of the staff resigned.
Yesterday, in the face of the “Golden Securities†reporter, the insiders of the Sany Heavy Industry Securities Department were a little excited. “There was no such thing as large-scale layoffs. Our company has 68,000 employees and Sancheng has gone. What is the concept?â€
She further explained that “The resignation employees reported by the media are all front-line workers who have been dismissed because they have violated the company's discipline. These people were originally very mobile, and our company will take a batch each month.â€
The reason why the layoff rumors set off a stormy wave also reflects the market’s concerns about the difficulties of Sany’s heavy industry operations.
The financial report shows that the company's accounts receivable at the end of the first quarter reached 20.123 billion yuan, an increase of 8.8 billion yuan from the beginning of the period; book currency funds were only 6.893 billion yuan, a decrease of 3.353 billion yuan from the beginning of the year.
In fact, a few months ago, Liu Pengfei, assistant to the chairman of Zoomlion, said in an interview with the media that the zero down payment was not the first to be carried out by Zoomlion, meaning that Sany Heavy Industry was the initiator of the zero down payment.
In response, the above-mentioned insiders responded, "We are a private enterprise and it is impossible to take a zero down payment. Isn't it forcing yourself to die?"
She explained that due to the relatively high price of construction machinery products, customers often do not have the ability to purchase funds in full. The company will adopt credit sales models such as bank mortgages and financial leases, but it stresses that “although bank mortgages are the bulk, companies insist on 20%. -30% down payment ratio."
The giants of recovery have become stronger
According to reports, Liugong executives have also disclosed recently that “the current sales model of the company is 30% for financial leases, 50% for full funds, 10% for installments, and 5% for bank mortgages. The machine down payment ratio is 20-30%."
Although all construction machinery predators know all about "zero down payment," one industry insider said, "In fact, starting in 2011, in order to seize the market, industry giants have aggressive downselling strategies with zero down payment and low down payment, which undoubtedly risks industry risks. Intensified."
Nowadays, various companies secretly increase their down payment ratios. Sany Heavy Industry even sharply raises its price. Beijing's industry researcher said that “everyone may have smelled the breath of the industry’s recovery.†On the one hand, the current monetary policy “pre-tuning fine-tuning†Loan funds are loose, real estate investment is expected to stop declining in the second half of the year; on the other hand, the National Development and Reform Commission accelerates project approval, and investment in infrastructure projects is expected to pick up in the second half of the year. The construction machinery industry bid farewell to "bitter days" seems to be just around the corner. However, the researcher also reminded, “In recent years, the number of industries has risen sharply, and the enthusiasm of downstream customers for purchasing new equipment has plummeted. With large new production capacity, it is difficult for downstream demand to return to the previous peak situation. In the next two years, The capacity utilization rate in the industry will continue to decline, and the recovery of the industry will be a slow process."
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