Hatchbacks without tails have always played a supporting role in the domestic car market. The mainstream market has always been a sedan. With the gradual change of the family car market, sales of hatchback cars are beginning to look promising. A notable sign is that the number of hatchback vehicles has increased, and sales have also multiplied. According to statistics, the sales volume of domestic hatchback vehicles has more than tripled since 2001, and the total sales volume has exceeded 400,000. The Shanghai Volkswagen POLO, the Nanjing Fiat Olympics, and the world-class hatchback sedan, the Volkswagen Golf, and the Guangzhou Honda hatchback, which were launched in parallel with the international market, are now on the market with different levels of hatchback cars. This is changing people's attitude towards the hatchback. Old concept. Yesterday, Shanghai General Motors Corporation launched the new Buick Excelle HRV of the new hatchback vehicle in Sanya City, Hainan Province. The goal is to target the hatchery market, which is beginning to flourish in China and will become a trend. The name HRV stands for Healthy, Recreational, and Vigorous. The exterior design of the hatchback Excelle also originated from a famous Italian design company. It was created by Georgia Luo, known as "Century Designer", and Italdesign, the world's largest Italian automotive design studio founded by him. This five-door hatchback is 4308mm long, 1725mm wide, and 1453mm high, with a wheelbase of 2600mm. It is powered by an imported 1.6-liter Twin-Tec engine, with a maximum output of 78KW and 142Nm. The environmental protection standard has reached Euro III emission standards. Many domestic mainstream car manufacturers have successively launched new hatchbacks, indicating that the hatchbacks in the family car market will begin to compete with the sedan on the same stage and compete to play the leading role. Historically, the history of the hatchback was almost as long as the history of the automobile. Prior to the 1950s, hatchback vehicles have been the main role of the automotive market. The hatchback models such as the German Volkswagen Beetle and the “Mini†in Austin, England are not only milestones in the history of automobiles, but also evergreen trees in the car. They are still popular among car fans. The oil crisis that erupted in the 1970s made the compact hatchbacks and fuel-efficient hatchbacks revisit the market. Today, in European cities such as Paris, Rome, Hamburg, and London, where population is dense and streets are relatively narrow, hatchbacks are even more popular. From the design point of view, the hatchback is not revised on the basis of the sedan. Its design ideas are original and independent. In the European car market, the European models of the most popular cars such as Volkswagen Golf, Peugeot 307, Ford Focus and even Toyota Corolla are all hatchbacks. In other words, the car environment in Chinese cities is very similar to that in Europe. It should have been a place for hatchback vehicles. However, due to various historical reasons, this “car with no tail†has not been accepted by mainstream consumer groups for a long time. Challenge with the sedan. With the economic development and social progress, China's auto consumption concept and product structure are also changing, and the demand for hatchback vehicles is increasingly prosperous and personalized. The emerging models such as Sail SRV, Chery QQ, Chevrolet Spark, Polo, Palio, Galle, Vivit, Golf, Fit, etc. have appeared one after another. They are either cost-effective, lively and lovely and attract people's attention; The technical content and rich configuration of the sedan are impressive. Compared with the sedan, the hatchbacks are simple and rounded lines, less style and heavy, more flexible and vivid, more suitable for private driving. China's car consumption starts with "official cars." For quite a long period of time, the procurement of agencies that dominate the consumption of the automobile market is almost all of sedan cars. Some people concluded that the sedan is only in line with the meaning of the word sedan in the sedan. In the mid- to late-1990s, private car buying was somewhat rudimentary, but it was far from the main force in the market. This car culture with Chinese characteristics was continued. In recent years, increasingly strong private purchasing power has gradually become the mainstream of the market, and consumer groups and consumer attitudes are shifting towards diversification. “Smooth and stable†and “busy style†no longer become the yardstick for consumers to purchase family cars. People see the hatchback, in addition to its style, personality, and its advantages in terms of practicality, economy, and so on. For example, due to the narrowness of vehicles, some big cities have almost used their road resources to the limit. Looking at the dense array of car parks and the vehicles that flank the roadside, the parking is undoubtedly one of the top three! The hatchback has a short body and dexterous maneuverability. Whether it be in the road or in the streets and alleys, the hatchback can be used as a vehicle to make a mistake. When driving on a multi-bend mountain road, it is also easier to control than a sedan. Personal cars are their own hard-covered pockets for many years. They must be meticulous. The hatchbacks are generally lighter in weight than their counterparts in the same class. The same engine displacement is more fuel-efficient than a sedan. The gasoline fee is considerable. There is also the flexibility in the use of hatchback vehicles in space, which brings great convenience to life and leisure. It is really impossible to look at the hatchback with old eyes. (Liu Yang)
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