At present, the occupation of the domestic car market is nothing more than the three giants of the automotive market: German, Japanese and Korean. The three major factions are like the era of the Three Kingdoms, each of which has a strong presence in different market segments.
Conservative and restrained German cars
Conservative restraint is the consistent style of German cars. Both appearance and workmanship reflect this distinctive feature. The German car was also the first to see the potential of the Chinese market and was first settled in China. However, the mention of German cars, people are more to the top car industry Mercedes-Benz, BMW, Audi and other high-end models associated with it. Indeed, the German automotive industry's manufacturing level and process technology are absolutely leading in the world. The top luxury cars represented by Mercedes-Benz are a symbol of status and status.
Although German cars first landed on the Chinese market, some of their products still had the problem of “global synchronization.†Although this is unavoidable for all cars, it is particularly prominent among German cars. Like the recently listed Volkswagen GOLF, the fourth-generation product is introduced, and the fifth-generation golf line abroad will be listed. This lack of synchronicity has caused domestic consumers to murmur.
Economical Japanese car
The first thing people think of when they talk about Japanese cars is the economy. Indeed, the Japanese car's manufacturing process is in a leading position in the world. The biggest feature of its products is its low fuel consumption. The fuel consumption of a 100km-kilometer vehicle like the Mazda Hainan Mazda series is about 5L, which greatly reduces the cost of car owners' maintenance. Compared with other cars' products, it is more attractive to ordinary consumers.
Full of personal identity, but ordinary people can afford the price, a very cost-effective Japanese car is another killer. As the first Japanese mid-size sedan - the United States and the United States and the United States, Fu Yi listed on the banner of holding high cost, quite able to attract the attention of consumers.
In addition, Japanese cars have extraordinary performance in performance control. At present, according to conservative estimates, the number of Japanese cars in the domestic mid-size sedan market has already accounted for more than 50%, and Nissan Sunny, Toyota Vios, Southeast Optimus, and Toyota Corolla, which may be listed next year, are all optimistic about the market.
A full-fledged Korean car
Although the Korean car has just started in the middle market, it must not be overlooked. For example, Beijing Hyundai Sonata, the market performance is very good. Excelle, the hot seller in the market, is also a descendant of the European version of Daewoo Traveller. It is an outstanding representative of the Chinese and Korean cars in the mid-level market and has been sought after by the market since it was listed.
Korean auto companies are bent on rushing into the ranks of global auto giants. The Chinese market is naturally a “treasure place†that they are not willing to give up. However, Korean cars are mostly economical cars in the Chinese market, such as Yueda Kia, Chery QQ, etc. They are stylish and bright, with a low price, and are more suitable for young people whose career has just started. The market performance is also quite good.
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