2016 Taiwan Household Products Brand Survey: Philips Lighting is favored

According to the 2016 Taiwan Household Products Brand Survey, Philips Lighting of Taiwan won the first place in the ideal brand of consumers to purchase lighting equipment and the first place in the designer's selection of the best brand, and won the top in the industry with the good results of double champions. The community is sure. According to the survey, the main considerations for consumers when purchasing lighting equipment, the top three are not flashing, the light source is stable, not glare, affecting vision (59%), advertised power saving, and really save electricity (51.4%) ), there are energy-saving stamps and green energy stamps (40.6%), of which eye health, energy saving more than 50% of the proportion is most valued by consumers. Philips Lighting, the global leader in LED lighting, invests 7% of its turnover each year as a product development company to innovate and develop light source technology to provide the highest quality lighting to protect consumers' health and safety. In 2014, Philips Lighting obtained the first batch of CNS national safety and energy-saving stamps certification, and passed the IEC62471 international safety certification after 81 tests according to the global quality control, with low frequency flash, no blue light hazard, excellent The three technologies of light mixing restore the true natural light color, which will not cause eye burden, and provide the lighting environment where the consumer is most comfortable and does not harm the human body and the earth. The survey also pointed out that in addition to safety and energy conservation, consumers are also looking forward to product technical performance and high-tech new functions and functions. In line with the advent of the Internet of Things era, Peng Wei, marketing assistant of Philips Lighting Marketing Department of Taiwan, said that Philips has actively invested in the smart lighting market in the past three years. In the second half of this year, it launched a full range of Hue2.0 personal networked smart lighting products, in addition to smart bulbs. More meta-application options not only subvert the traditional lighting definition through the Internet technology, but also combine iOS and Android systems, through the APP can change the situation atmosphere, set the timing lighting reminder, remote remote control, and even voice-activated lighting The dream is not only to integrate the application of lighting in the smart home, but also to make the lighting possible, and at the same time enrich people's lives.

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