Analysis of the Development Trend of China Construction Machinery and Core Components Industry

Recently, Su Zimeng, secretary general of the China Construction Machinery Industry Association, said that the construction machinery industry is China's sunrise industry. The industry's production concentration and access difficulty are relatively large. In the future, the construction machinery market will need to develop in the direction of high-end and intelligent industries. The industry operation will also become more and more standardized. Construction machinery companies should pursue endogenous growth and innovation and development, and use an international perspective to meet the opportunities and challenges of the future market.

The industry is growing steadily at the bottom The Chinese construction machinery industry is an industry that is very proud and proud of by the Chinese people. Looking back at the development of the industry, since the establishment of the Chinese construction machinery industry, it has achieved great achievements in terms of production concentration, scientific and technological progress, independent innovation, asset restructuring, and industrial structure optimization. Su Zimeng said that China's construction machinery industry is a sunrise industry. There are still many problems such as extensive development methods, irrational structures, and vicious competition.

Su Zimeng said that in 2011, China's construction machinery industry showed a high and low development trend. According to statistics, the industry's sales revenue in the first quarter of this year increased by 58%, including the excavator's sales revenue may be higher; in 2010, the industry proposed the 2011 industry sales revenue is expected to increase by 17% throughout the year, but this year's sales situation has been Higher than expected. Especially in July-September, the industry’s sales revenue has stabilized at the bottom and there is still a possibility of growth in the coming months.

Su Zimeng said that in the first half of 2009, sales of China's engineering machinery parts products showed negative growth, and they gradually recovered in the second half of the year. From 2010 to the first quarter of 2011, the sales of industrial products also showed negative growth, with exports falling by 42.6%, but Overall, industry product sales increased by 13.85%. In 2009, when the international financial crisis occurred, the industry relied on driving domestic demand to increase sales of construction machinery products, which was a year-on-year increase of 25%. The whole industry has stabilized at the bottom. In 2008, the state invested 4 trillion yuan to stimulate domestic demand funds also benefited the construction machinery industry, but the industry should still work in accordance with economic laws to allow the industry economic index to return to normal and stable indicators.

Industry scale exceeds 400 billion yuan China has become the world's largest construction machinery market In recent years, as the most important component of the Chinese equipment manufacturing industry, the Chinese construction machinery industry is growing rapidly.

Equipment manufacturing industry, especially the construction machinery industry, is the foundation of China's national economic development. It is one of the strategic industries that the country strives to build, and it is also an important guarantee for industrial upgrading and technological progress in various industries. It is also the country’s overall strength and technological level. Concentrated.

In recent years, especially since the “Eleventh Five-Year Plan”, China’s equipment manufacturing industry, especially the construction machinery industry, has grown by leaps and bounds, the industrial system has been continuously improved and improved, its technological innovation capability has been significantly enhanced, and its international status and influence have improved significantly; At the same time, the strength of Chinese companies has also continued to increase. At present, China has become a world-famous equipment manufacturing giant.

In 2010, the total size of the construction machinery industry exceeded 400 billion yuan, and China has officially become the largest construction machinery market in the world.

The growth of China's construction machinery industry has led to the rapid rise of enterprises.

In recent years, China’s large-scale equipment manufacturing companies represented by XCMG, Zoomlion, and Liugong have not only made breakthroughs in the improvement of their product and innovation capabilities, but also controlled their global resources, their ability to use, and their ability to expand overseas markets. Also enhanced in all directions.

In addition to extending the market radius from the developing countries to the developed countries, Chinese companies have also become more proficient in applying international acquisitions and cooperation to develop overseas businesses. At present, China's engineering machinery representative companies not only continue to consolidate their position in the Chinese market, fully meet market demands, but also make breakthroughs in the extremely high international market.

According to forecasts, the international demand for host products in 2015 will reach 210 billion U.S. dollars, and the export of Chinese engineering machinery products will reach 26 billion U.S. dollars, becoming the world's largest exporter.

The market demand during the “12th Five-Year Plan” period will show a steady growth trend. From the analysis of domestic development environment, during the “Twelfth Five-Year Plan” period, the country’s economic growth mode will shift from investment-driven to low-carbon, green, high-efficiency and energy-saving, and improve investment quality and investment efficiency. It is expected that the scale of investment in fixed assets in the entire society will increase. The rate is about 20%, which will have some restraint on the market demand for firestorms.

From the analysis of the overall investment structure, urban investment will account for about 85%, especially the construction of affordable housing is still the vitality of the construction industry. At the same time, the state will also increase the construction of water conservancy projects, marine engineering, railways, highways, and urban public transportation. Support for the development of the western region and the development of strategic emerging industries will also be further expanded. According to Luo Baihui, secretary-general of the International Mould & Hardware and Plastics Industry Suppliers Association, during the “Twelfth Five-Year Plan”, the domestic market demand is still the main driving force for the development of China’s construction machinery, and China will surely become the hottest market with the largest demand for international construction machinery. . By 2015, China’s market demand for construction machinery will reach 8370 to 851 billion yuan.

High-end equipment manufacturing industry will become the pillar industry of the national economy. For the future development of China's equipment manufacturing industry and engineering machinery industry, Su Bo, deputy minister of China's Ministry of Industry and Information Technology, pointed out: "In the 12th Five-year Plan period, China's industrial development must adhere to Chinese characteristics. The new-type industrialization road will focus on accelerating the transformation of development methods, taking structural adjustment as the main target, and relying on scientific and technological progress and innovation as an important support, accelerating the transformation and upgrading, cultivating and expanding strategic emerging industries, greatly enhancing the core competitiveness of the industry, and comprehensively improving industrial The quality and benefits of development: China must vigorously cultivate and develop strategic emerging industries, accelerate the transformation of China's equipment manufacturing industry, and promote the adjustment of industrial structure.We must meet the needs of the market in order to meet the major needs of China's industrial transformation and upgrading and the development of strategic emerging industries. The requirements of innovation-driven, key breakthroughs, and leading development will focus on the development of high-tech, high-value-added equipment required for the transformation and upgrading of traditional industries and the development of strategic emerging industries, and will focus on upgrading technological innovation capabilities, striving to achieve high-end equipment manufacturing industry sales revenue by 2020. Loading The proportion of manufacturing industry increased to 25%, the cultivation of high-end equipment manufacturing industry become a pillar industry of the national economy. "

Su Bo said: "The next step, China's construction machinery industry to speed up the transformation and upgrading, and comprehensively enhance the industry's core competitiveness, focus on the following four aspects: First, to strengthen the ability of independent innovation, focus on upgrading the level of technology, and strive at the key core Breakthroughs have been made in the industrial chain of components, such as components, to further improve the technological innovation system that combines the enterprise as the mainstay, the market as the orientation, and the combination of production, study, and research.The second is to promote the deep integration of industrialization and informatization, and promote the development of information technology in enterprise R&D. Intensive application of manufacturing, manufacturing management, marketing and logistics, and accelerating the transformation of manufacturing mode to intelligence, network, and service. Third, we must promote green and low-carbon development, promote the use of resources to intensive, efficient, clean, The fourth step is to speed up the cultivation of independent intellectual property rights and independent brands, develop large enterprises and large corporations with international competitiveness, and promote the combination of powerful companies, cross-regional mergers and acquisitions, and overseas operations. M & A and investment cooperation, in-depth implementation of "going out" strategy Improve the level of international operations. "

In accordance with the “Twelfth Five-Year Plan” development strategy and structural adjustment, accelerating the transformation of economic growth mode of development ideas, energy saving, emission reduction, intelligence, information, improve product reliability as the focus of future development of construction machinery industry Central task.

Concentrate on improving the technical level and manufacturing level of key parts and components used in construction machinery to improve the supporting performance of engineering machinery products. Plan to establish a diesel engine test center for construction machinery and large-scale agricultural machinery products, and work closely with large-scale enterprises in the construction machinery industry to build a research and development platform or an innovation alliance.

The power transmission and system optimization of construction machinery is an important way to reduce fuel consumption. Through optimized design and load sensing control, the effective power and power distribution of the engine are used rationally, so that the engine power output is always in the best condition and the engine is Under bad conditions, safety protection. This kind of technology has become the highlight of international engineering machinery competition, and is also an important R&D direction for China's construction machinery industry to carry out energy conservation and emission reduction during the “Twelfth Five-Year Plan” period, and to increase the added value of product technology, especially for mainstream products with a wide range of products. The large market demand is a big fuel consumption, and it should be a key task for the industry to change the mode of growth.

We will do our best to develop product development and high-precision, large-scale manufacturing of hydraulic components for construction machinery. Through market orientation, we support, nurture, and develop key hydraulic components R&D and manufacturing bases. At the same time, several demonstration projects were implemented to improve the overall manufacturing technology and management of the hydraulics industry.

It is necessary to further clear the development ideas of heavy-duty equipment and support the development, production and manufacturing of key hydraulic components such as hydraulic pumps, hydraulic motors, multi-way valves, and proportional valves in the medium- and high-pressure systems through market orientation. Companies that have invested a lot of capital, human resources, and material resources to achieve initial success will be able to provide taxation and fiscal policies in a timely manner by selecting the best choices and help companies solve their development and management bottlenecks. On the other hand, hydraulic components are high-precision products. The relevant production technology management standards and quality standards are different from those of general process manufacturing industries. The experience of international hydraulics industry experts is taken into account. The product quality of hydraulic components is a three-point technology seven-point management. .

Systematic research and development of the reliability and durability of dedicated transmission components. During the “Twelfth Five-Year Plan” period, we will focus on the research and development of product structure optimization, reliability, durability, noise control, and other systems, and we must strengthen research on common technologies such as gear steel, high-strength casting blanks, and friction materials. For the second and third rounds of matching, we must pick the best choices in the international advanced technology in the near future, and take the internationally secondary manufacturing route. At the same time, special plans have been prepared to guide and nurture the development of medium-sized enterprises in the industry, increase production concentration, and cultivate and develop a batch of specialized, refined and special enterprises.

Implementing intelligent engineering and improving the technological level of intelligent control of products to achieve intelligent optimization control, fault self-diagnosis, logic control of security protection, and visual feedback of information are the mainstream of technological development in the engineering machinery industry today. During the “Twelfth Five-Year Plan” period, key and mainstream products for construction machinery must reach the level of intelligent and informational control. In particular, large-scale construction machinery must realize intelligent control of the local and remote machines.

Continue to support the development of large-scale construction machinery, focusing on the development of a single unit with a value of more than 1 million yuan, which has been incorporated into the 19 types of large-scale construction machinery for major equipment manufacturing industries, and the localization rate should reach 65% or more.

Focus on supporting R&D and production of new products to speed up the research and development of offshore engineering construction machinery; develop integrated technologies for recycling and reuse of urban construction waste; accelerate the development of urban waste treatment and comprehensive utilization equipment; and support the development of new types of construction lifts, self-propelled and self-propelled aerial work platforms, High-altitude operations baskets, forklifts and other products; Accelerating the R&D and manufacturing of various types of attachments and special attachments for construction machinery; nurturing several attachment manufacturing bases throughout the country; accelerating the development of environmentally friendly and energy-saving warehousing equipment; vigorously developing new building materials machinery and concrete products Machinery; vigorously promote the recovery and remanufacturing of old construction machinery products.

Cultivate and develop aircraft carrier-type internationally renowned companies and a group of specialized, refined and special small and medium-sized enterprises to build 3 or 4 enterprise groups with sales of 100 billion yuan and 5 or 6 enterprise groups of 500 billion yuan, becoming internationally renowned companies. . At the same time, it is necessary to support the development of a group of small and medium-sized enterprises with specialization, refinement, specialness, and good growth so that the industry structure will become more rational.

Improve the level of testing and testing technology in the construction machinery industry. We should provide investment support for the state-level testing centers and integrate them with international standards. Otherwise, we have no right to speak in international trade.

Establish a transaction management mechanism for second-hand equipment to carry out special research on the items of second-hand equipment transactions and circulation management of existing equipment, cultivate and establish an orderly, standardized, and efficient second-hand construction machinery trading market and management mechanism, and incorporate active equipment into the traceability management system. .

Standardize the operating system of leasing and financial leasing of construction machinery industry, arrange special plans for construction machinery leasing business, improve and formulate relevant laws, regulations and management policy regulations for leasing business of construction machinery industry, and achieve the development goals of scale and standardization.

Further improve the maintenance service system of the construction machinery industry through special investigations, select existing maintenance companies, incorporate policies to support the development scope, and provide necessary support for funds. Establish professional technical colleges (schools) for construction machinery maintenance services, implement a combination of public and private offices, encourage large enterprise groups to invest in running schools, implement a school-running policy that is based on the principle that public welfare is mainly profitable, and provide engineering machinery maintenance personnel for the society.

The establishment of a system for repairing, adjusting and operating professional skills of construction machinery products will improve the skill level of maintenance, assembly, and operation of workers in an all-round way, which will be conducive to the rational use and maintenance of equipment and improve the in-service equipment availability rate.

Problems and Constraints Faced The “proactive fiscal policy and sound monetary policy implemented by the country have played an important role in the adjustment of China’s construction machinery industry.” Su Zimeng said, “These two policies have caused the industry’s product sales to plummet in the past two years. Taking an excavator as an example, according to statistics, from January to August this year, the sales of excavators were 139,000 units, of which the excavator sales were on the order of 10,000 units from January to May, and the sales volume dropped to below 10,000 units in June; but in August, After the excavator sales began to rebound, it is expected to achieve 33,000 sales targets by the end of this year."

Su Zimeng believes that the development of the construction machinery accessory industry in China is showing a trend of low and high. The goal set by the industry for itself is that the average annual sales volume of products during the “12th Five-Year Plan” will increase by 17%, and by the end of the “Twelfth Five-Year Plan”, the product sales volume will reach 900 billion Yuan. Whether it is an industry association or a supporting enterprise of construction machinery, it is necessary to regard “keeping stability, adjusting structure, and promoting growth” as the development goal of the industry, starting from the industry self-discipline, and conscientiously implementing the planning goals set by the industry during the “Twelfth Five-Year Plan”.

The construction machinery industry has brought technology and quality improvement to the entire industry from the process of introduction of technology, digestion and absorption to the re-innovation. The internationalization support implemented around the year 2000 has further promoted the independent innovation of the Chinese construction machinery industry and gained market recognition. . However, in the face of international competition, if it is to become a strong manufacturing country for engineering machinery, it appears that the means of competition are not strong and the concept of independent innovation is not deep enough. The concrete embodiment is the gap between product R&D, technology level, and enterprise management level and international mainstream enterprises. According to Luo Baihui, secretary-general of the International Mould and Hardware and Plastics Industry Suppliers Association, in addition to the lack of host product R&D, the development of key components has become a bottleneck that severely restricts industry upgrading and industrial restructuring. At present, the production and supply of general parts for construction machinery are adequate, and they are fully able to meet the demand of supply from the main engine plant. There are also exports. In 2008, the export volume reached 4.282 billion U.S. dollars, and the average price per tonne was 2,834 U.S. dollars, which was basically the export of raw materials and labor. The production capacity is far greater than the demand. However, high-tech, high-value-added key components are mainly imported, and the average price per ton exceeds 80,000 US dollars. For example, transmission components, control components, diesel engines, and critical hydraulic components are severely in short supply. Overcapacity and structural shortages are strongly opposed, which affects the development of Chinese construction machinery to high-end technology products.

In addition, today, China is the country with the largest number of construction machinery manufacturers. For example, there are more than 70 production companies such as wheel loaders, forklifts, excavators, and tower cranes. However, most companies do not have a research and development platform and only rely on imitating or cheaply obtaining product technical data through an intermediary channel. This results in a reduction in the cost of operating the company and the cost of entering the market, resulting in a low-level, homogenous and disorderly competitive state. Hampered the sustainable development of the entire industry. Luo Baihui said that during the “Twelfth Five-Year Plan” period, the technological R&D and management of mainstream new equipment is the focus that the industry should overcome. However, at the same time, the development of second-hand equipment trading systems, high-efficiency and low-consumption safety products should also be noted by the industry. The problem.

At present, about 3.5 million units of equipment are being used in construction machinery in China, which consumes about 65 million tons of fuel every year. Some operating equipment is outdated, energy consumption is high, discharge is excessive, hydraulic oil leaks, safety is not guaranteed, and mutual cheating and tax evasion occur in the course of transactions. Due to the chaotic market order of domestic used equipment, it has prompted the accelerated development of the imported second-hand equipment market, and China has become a distribution center for the international second-hand mobile phone market. For example, second-hand excavators imported more than 20,000 units in 2009 and rose to more than 32,000 in 2010. This not only disturbs China's market environment, but also violates the implementation of the national energy-saving and emission-reduction policy. It is an urgent issue to be addressed.

Luo Baihui believes that there are still many problems in China's construction machinery industry: the pressure of increasing labor costs, raw materials and other factors continues to increase; appreciation of the renminbi is in a long-term rising channel, imports are likely to expand, and exports are more difficult; some companies have low R&D investment and commonalities. Inadequate supply of technology; backwardness of key functional components and basic processes; the impact of tightening investment and consumer demand and the impact of excessive capacity growth over the past few years, some companies may have under-consumed orders, difficulty recovering accounts, and other unfavorable factors. The difficulties in the stable and rapid development of the industry have increased; the competition situation between MNCs and domestic companies on the same stage has become more severe.

In addition, as the global economy will shift to the adjustment period, there will still be sovereign debt crises in the United States and five western European countries in the next few years. It will be difficult for countries to coordinate new economic revitalization plans, raise trade protectionism, and make currencies unstable. Therefore, it is expected that the sales volume of international construction machinery will gradually rise to the trend before the financial crisis in 2013, among which the developing countries will become the major markets, thereby accelerating the growth in the demand for international engineering machinery in the late 12th Five-Year Plan period.

Luo Baihui pointed out that the industry should step up the formulation of standardization work. Standardization is a sword for the industry to adjust its technological structure and change its growth mode. To measure the level of revision of industry technology and regulatory standards is to see whether it has promoted technological progress in the industry, or whether it has been protected from backwardness. Since the reform and opening up, the original standardization work system has not been adapted to the development of the market economy. First, the specific technical content and terms of standardization have become obsolete. Second, standardization management and support systems are out of touch with reforms. In the past, most of the industry standards were in professional research institutes. Under the charge, after the reforms, these institutes have entered enterprise or corporate management and their funding sources have been blocked. Third, the original standard level is not conducive to the development of industry innovation and technological progress. Therefore, it is the efforts of the industry to standardize the market during the “Twelfth Five-Year Plan” period.

Expert interpretation Wang Jianyu: In the past, our development has been characterized by heavy hosting and light support. This is a process of historical development in our industry. Because there is no market, our products certainly cannot develop. However, due to the lack of core technologies for the parts, the industry has been severely constrained. In response to these key bottlenecks in development, some hard-boiled ones may need to work harder and solve the problem.

Su Zimeng: The concept and ability of independent innovation need to be strengthened. The main reason is that the concept of independent innovation is not deep enough and the capacity for independent innovation is insufficient. This is reflected in the fact that there is a gap between the level of product, technology and enterprise management and the international advanced level. This is where large-scale backbone enterprises do a better job. However, there is still a gap in the entire industry.

Su Zimeng: The industry's original standardization work system is no longer adapted to the requirements of market economy operating regulations. Moreover, the original standardized management and implementation system was out of touch with the reforms. Most of the industry standards were completely formulated by the professional institutes and did not receive enough practical tests. The establishment of a standard must be approved by more than 3/4 members.

Wang Jinxing: In order to market, companies may adopt a variety of ways. Some enterprises, especially local companies, have taken some loose business policies in recent years in order to occupy the market share. Some companies even account for more than half of their turnover. In this case, it will also have a great influence on his own future development. Industry associations must cooperate with all companies in self-discipline, maintain the existing business environment, and enable all enterprises to compete orderly under certain rules.

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