In 2014, for the LED industry, it was a year of radiant heat. The main reason was that the LED backlight market demand was flat, but the lighting market demand continued to rise. Coupled with the industry's cautious attitude towards new MOCVD equipment, LED supply demand has gradually stabilized since 2014.
In 2013, LEDTV penetration rate was driven to 95 level by Chinese TV manufacturers. In 2014, it is expected to completely replace CCFL. The annual TV shipments are estimated to reach 209 million units, with an annual growth rate of 3. However, 2014 TV LED The output value of the backlight is estimated to be 2.41 billion US dollars, but the annual growth rate will decline by 17. The main reason is that the number of LEDs used in direct-lit TV is about 50% less than that of the side-light type. In 2014, the penetration rate of direct-type models will be as high as six. Cheng, is the main reason for the overall LED TV shipment growth, LED output value has declined.
In 2011, the concept of direct-lit backlight module replaced the traditional CCFL backlight module. At that time, the main principle was to sacrifice thickness and get a better cost advantage. However, as technology advances, the cost of direct-lit backlight modules in terms of cost and other advantages when thickness is only as thin as the thickness of a direct-lit backlight and a side-lit backlight (eg, easy It has a narrow bezel, is suitable for localdimming (local dynamic control technology) and then gradually erodes to the side-entry high-end model, which means that the thickness of the direct-lit LED backlight design can be rapidly increased without sacrificing thickness and cost.
However, the specifications of the lighting market are slightly confusing, and the entry threshold is low, so the demand for the entire lighting market has become a small variety of forms, which may be disadvantageous for large-scale enterprises. Therefore, the big manufacturers are adopting a single-standard and fixed gross profit margin business model. But I have to admit that 2014 is the year of LED lighting taking off.
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