Infiniti pushes several new cars during the year

With the expansion of the dealer network, Infiniti’s sales have increased significantly in several years. During this period, affected by the Diaoyu Islands incident, the sales volume that had been growing at a high speed appeared a more serious decline. With the implementation of a series of localization and marketing strategies, including the new vehicle naming system that we are familiar with, and the cooperation with Daddy where to go and the emotional marketing of the People’s Grand Ceremony, the Infiniti brand popularity has once again improved. In 2013, its sales in China increased by 54%. So what kind of marketing strategies will Infiniti have this year enhance brand image? What new product will meet us?

Compared with Ashkenazi troika, Infiniti is a second-tier luxury brand. Through the continuous development of Infiniti for several years, the progress of Infiniti is evident in both brand awareness and new models. At present, Infiniti official has announced the pre-sale price of Q50 models, 3.7L model pre-sale of 400,000 yuan, while the BMW 3 Series 335i xDrive power configuration is priced at 666,000 yuan, Audi A4L 50TFSI models priced at 578,100 yuan. Later Q50 will also launch 2.0T models, and its competitive advantage is expected to be obvious. Infiniti may be completing a counterattack on a second-tier luxury brand.

● What brand marketing strategy does Infiniti have in 2014?

In 2014, Infiniti will also sponsor the second quarter of “Where is Daddy?”, introduce a reality show of a competition abroad, sponsor “China II at the tip of the tongue,” and will further implement the corporate social responsibility for children with autism. Charity action.

This year, Infiniti's dealership network in China will be further improved. Up to now, 67 dealership stores have been approved. By the end of this year, the number of Infiniti dealers will reach more than 80. As the sales volume of its models continued to increase, the profitability of dealers also increased. In the future, Infiniti will continue to strengthen the network construction in key regional markets and accelerate the layout of blank markets with large potential.

●Infiniti used car business launched

In April this year, Infiniti will soon launch the "Philippine used car" brand. In addition, the extended coverage of used cars is also in line with Infiniti's new car. Based on the four-year, 100,000-kilometer warranty on new cars, it will extend its warranty and roadside assistance by one year free of charge.

● What is Infiniti's sales target for this year?

At present, Infiniti's localization projects are steadily advancing. Long-wheelbase versions of the Q50 and QX50 will be put into operation at the Puyang plant at the end of the year. By then, the comprehensive competitiveness of Infiniti's product line will be further enhanced. By 2018, Infiniti’s sales target in China will be 100,000 units per year, of which domestic models will account for more than half.

In addition, the current inventory of Infiniti dealers imported cars is also very healthy, in general, the depth of the inventory of imported cars between 1.5-2 months is considered relatively healthy, and Inventiin imported car inventory depth is less than 1.5 months. In fact, Infiniti’s customer satisfaction is also increasing year by year.

●Infiniti pushed a number of new car Q50 long axis version led during the year

● Infiniti Q50

The Infiniti Q50 draws on the design concept of the Essence concept car, which has a lower body and wider overall width. Compared with the old G-series models, it is more visually impactful and more like a sports car. This design can be considered dynamic in front of the current mainstream competitors.

Infiniti will launch the Q50 3.7L and 3.5L hybrid models on April 16. The 2.0T models are expected to be available in the second half of the year. The 3.7L model is equipped with a 3.7-liter V6 engine with a maximum power of 258kW/7000rpm and a maximum torque of 361Nm/5200rpm. The transmission section matches the 7-speed manual gearbox. The hybrid version of the Q50, equipped with a 3.5-liter V6 engine combined with a motor, has a combined maximum output of approximately 264 kW.