"Nikkei Business News" reported on March 17 that foreign companies such as Nissan and Volkswagen are suffering from how to deal with the Chinese media. At the "3·15" party, CCTV criticized Nissan and other manufacturers for "small illnesses and overhauls for profit." Nissan and the public immediately apologized. Since there have been precedents for other Chinese media to follow CCTV's critical movement, for enterprises, once they become the object of criticism, they must take immediate action to put out the fire to prevent them from falling into a whirlpool.
At 23 o'clock on March 15th, the first time after the end of the 3.15 party less than half an hour, Nissan's joint venture company in China, Dongfeng Nissan Passenger Car, issued a statement on the official Weibo. This speed is rare. The statement said: "After CCTV's 3.15 party reported that some of Dongfeng Nissan's authorized dealers had the message of 'small illness overhaul' and non-integrity management, Dongfeng Nissan attached great importance and set up a special working group to investigate. Please, the owners, the media and the community believe that Dongfeng Nissan will always adhere to the principle of 'customer first', consistently operate colleagues in accordance with the law, strengthen supervision of terminal services, and prevent similar situations from happening."
German Volkswagen also issued a statement through the joint venture company in the early morning of the 16th. "Shanghai Volkswagen attaches great importance to the report that CCTV's 3.15 nights will over-mainten the three 4S stores in Tianjin. We have launched an investigation into this matter. User rights and improvement of customer satisfaction have always been our top priority. We will further strengthen the supervision and management of the 4S shop's maintenance service process. The report on the over-maintenance behavior of the three 4S stores in Tianjin has caused trouble and impact to consumers. Apologize."
According to the Nikkei News, CCTV criticized Nissan and Volkswagen 4S stores for problems in maintenance. It is said that the 4S shop of the above-mentioned car company requires customers to replace parts that are not necessary to be replaced, and falsely report the repair fee. Although only some 4S stores have the above reported behavior, CCTV's report still affects the nerves of various car companies. This is because the car companies have learned the lessons of the American Apple in 2013.
"Apple like Overlord" and "Get out of China"... CCTV's "3·15" party in 2013 criticized Apple's after-sales maintenance in China is not as good as Europe and the United States, but initially Apple did not apologize and indicated that it will make corrections. Therefore, other Chinese media also followed CCTV and eventually developed into an "anti-Apple" movement. A lot of voices pointed out that "although I saw a lot of unreasonable reports, an immediate apology in China is an effective defense response" (a public relations company).
In 2015, overseas automakers outside Nissan and Volkswagen were also criticized. The British Jaguar Land Rover has been accused of frequent transmission failures and problems with safety.
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