At present, the jewelry industry has gradually developed from the former store, the factory and the processing of materials to the brand and capital operation. The jewelry industry is full of vigor and vitality. Chow Sang Sang recently released an eye-catching 2013 results announcement, net profit increased year-on-year. 24. Chow Sang Sang Financial Report is only a microcosm of the industry's buying and selling boom. Last year, international gold prices fell sharply, Chinese aunts rushed to buy, and the performance of jewelry dealers collectively turned red. At the same time that jewelry dealers opened their stores, the jewelry lighting industry also ushered in a long-lost spring.
Since the development of LED, it has been developing towards technology specialization, brand strategy and production mechanization. In terms of commercial lighting, the division of lighting products is becoming more and more detailed. There are successive news, the industry has a specialization, it is said that not everyone who loves sports will play football, just as not every LED light is suitable for jewelry lighting. For jewelry store decoration, professional jewelry lighting products will highlight the selling point of jewelry products.
However, the threshold of LED lighting downstream industry is too low, so that the jewelry lighting industry is also full of layers of LED lighting products. The light decay is large, the color difference is biased, the color development is low, the illumination is not enough, and so on, some bad products are flooded in the market. For jewellery shop decorators and jewelry dealers, LED is an unfamiliar area, which gives some bad manufacturers a chance. In addition, the LED jewelry lighting industry lacks a unified market standard and lacks a strong regulatory mechanism. Within a few years, the jewelry lighting market will also show mixed conditions.
At the beginning of the 21st century, the core content of LED lighting design is mainly based on the lighting products for goods; with the changes in the business world, the lighting design in recent years combines the lighting of goods with the creation of indoor environment, and shows through the indoor environment. The brand image, the lighting environment, also emphasizes the connection between interior design and lighting design and the store's sales strategy.
With the rapid development of the jewelry industry, the decoration and design requirements of the jewelry store shopping environment have become higher and higher. Throughout the design process, lighting design has a great impact on the environment. It is a combination of architecture, optics and aesthetics. The expressions are colorful and varied, not only with sufficient brightness, but also with strong artistry.
Yin Hao, director of engineering lighting at Philips Lighting China, believes that good store lighting is one of the effective ways to attract customers to the store and to make them interested in the goods, thus helping the merchants to sell the products. It can be seen that jewelry lighting plays a vital role in the development of the jewelry industry. Jewelry lighting has become an important factor in the success of major jeweler competitors.
After the traditional metal halide lamp and energy-saving lamp were eliminated, LED gradually occupied the market of jewelry lighting. At this stage, LED ceiling lights, LED downlights, LED pole lights, LED light bars, etc. are widely used in the decoration of jewelry stores, energy saving, green environmental protection, low heat and high brightness, long life advantages gradually get jewelry Industry recognition. However, today's customers are not only in need of goods, but also want to enjoy the purchase process, which requires the store's lighting to create a distinctive atmosphere, which is tempting. This requires that jewelry lighting can not stay on the lighting products, but should seek the rendering of the indoor atmosphere and the unification of the overall art. Along with this, lighting design uses a richer design approach, such as the application of dynamic lighting, the depiction of architectural space, the artistry of lighting fixtures, etc., all emphasize the creation of a suitable atmosphere and style.
LED lamp panel is the first to be widely used in Luk Fook Jewellery. Due to its uniform light source, good illumination effect, portable installation and perfect structure, it has gradually become the trend of jewelry lighting development in the future.
During the previous period, the reporter visited the major supermarkets and trading centers in the Shuihu Jewelry Gathering in Luohu, Shenzhen. Many bosses were asked about the decoration design and lighting application. They were helpless and expressed that many store designs and decoration. After the effect is far from their ideal requirements, in terms of lighting, many effects are not very satisfactory. However, during the visit, the reporters still encountered some enterprises with better use. For example, in the conversation between reporters and Yuehao Jewelry, Jinxiang Jewelry, etc., it is known that the combination of lighting application and art is one step ahead. The reporter then called the relevant people of Ou Ge Lighting to understand that Ou Ge's design and production of LED light panels is more perfect. Not only can the color be customized according to the overall effect, but even the shape and size can be made into corresponding artworks according to the needs. . Under the introduction of Ou Ge lighting sales staff, the reporter went to Xili Jinliufu to visit the scene, and it was amazing, perfect for the integration of optics and art. The salesperson said that the company's lamp panel adopts intelligent dual-circuit control, which is more energy-saving and safe.
Jewelry lighting, as one of the important supporting facilities for jewelry display, has attracted more and more attention from jewelers in recent years. How to make jewelry shine more beautifully, how to make LED jewelry lighting combine optics and art has become one of the important topics for lighting companies to spend time researching. But the development of things is always accompanied by the existence of good and bad, so the correct choice becomes especially important.
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