Recently, it was reported from Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. that in the first quarter, the production and sales volume of Xichai Engine exceeded 100,000 units, and the year-on-year increase in output and sales volume reached 9.3% and 18%, respectively. Heavy-duty diesel engines above CA6DL hit a quarterly sales volume. With the highest historical record, major business indicators such as main business income and profit also have a significant increase, and high quality won the first quarter of “openerâ€.
Plastic quality wins the pursuit of users
Careful people found that the first quarter of Xichai market situation can be described as heavy, medium and light generators everywhere; trucks, passenger cars, modified cars full of red; the domestic market, overseas markets double harvest. The Aowei diesel engine with its gold displacement boasts many advantages such as its advanced technology, strong power, low energy consumption, and excellent quality. It sold nearly 30,000 units in the first quarter, setting a record of the highest sales volume in the quarter. The economical and durable Hengwei and Conway diesel engines have fully absorbed the Austrian AVL advanced technology, established the main distribution position in the medium-power market, and become the ideal driving force for medium and light trucks , passenger cars and off-road machinery.
Xichai people meticulously produce engines
Studying the reasons for the rapid growth of its market, creating a national brand, high-end power, and being the Chinese high-end power expert, this brand appeal is an important factor for Xichai to win the market. Under the guidance of this demand, Xichai focused on quality, service, and system, and produced a batch of high-quality diesel engines that were satisfactory to users, setting a record of over a million kilometers without overhaul. The heavy truck equipped with the Xichai Aowei engine purchased by Yuewei, a user of Yuebi, Suzhou, Anhui, ran the transportation from Taiyuan to Wenzhou, and it has already run more than 1 million kilometers. He said that the biggest advantage of this car is that it is of good quality, durable and durable, especially Xican engine, so many roads, in addition to normal maintenance, has never been bad, effort, worry, money, and other brands. In comparison, light maintenance alone helped me save a lot of money. Xichai engine liberation car is a perfect match to buy this car - value." Similarly, long-distance running Yangzhou Yizheng Sun Yong users, he bought the liberation of Aowei heavy truck has run 1.1 million kilometers so far, the engine is intact as new; Xinjiang The Chairman of Hetian Shuntong Transportation Co., Ltd. Yang Jiangquan introduced that the first 10 liberation Aowei J5P tractors purchased by his team had already exceeded 7 million by 2 vehicles.The word of mouth of the users spread that the car was equipped with a diesel engine. Has become a fashion. Hangzhou, a logistics company to buy 60 Jiefang cars all use Xichai engine, a Baoji company to buy 95 sets of trucks loaded with 490 engines, a new passenger bus company in Shanghai, a total of 63 new passenger cars selected Xichai Aowei series engines and a bus company in Jilin are equipped with 50 buses that accompany Xican Engine. Since the beginning of this year, orders for Xichai engines have continued.
Xichai's domestic market is hot, and overseas markets are also constantly ordering. Xichai innovative marketing model, and constantly open up the international market, supporting the proportion of engine exports in major supporting manufacturers continue to rise steadily, generators products are also exported to Western Europe, South America and other high-end markets. In the first quarter of this year, only Southeast Asia purchased nearly 300 cars equipped with Xichai power. In April, 200 diesel engines of Xichai were equipped with FAW passenger cars to export abroad.
Fine service wins user word of mouth
Service is a magic weapon for Xichai to shape the brand. Xichai established the concept of “Principle of Core Service†and requested Xichai’s service to run through pre-sales, in-sales and after-sales services to achieve “exquisiteâ€, “lean†and “sincere†and fully meet the needs of users.
Xichai has made careful arrangements and elaborate arrangements for its services. It dispatches its professional and technical personnel to sit on the 400 service hotline to promptly answer user's technical questions and guide them to properly maintain and maintain the engine. Various overseas agencies organize service stations in the region to set up emergency service teams to strengthen the storage of complete machines and accessories, and ensure that they can respond in a timely manner within 20 minutes after receiving the information requested by the users, so that they can quickly solve problems. Marketing service personnel take the initiative to visit key users and new product users, provide personalized services, carry out technical training for drivers and maintenance personnel, check engine operating conditions, provide users with safe driving reminders, with superb technology, lean management, and sincere The attitude of Xichai machine users really felt: "Principal core service", along the way.
Xichai's core service has not only won the trust of users and the order of the market, but has also received thanks from the user. In mid-March, FAW Xichai received a thank-you letter from Xi'an XiWo Bus Co., Ltd. All the lines revealed were deeply grateful to the staff of FAW Xichai and FAW Xichai. The letter of thanks said that in the near future, Zhu Ping, FAW Xichai Trainer, was invited to provide technical training for the technicians of Xi'an Xiwo Bus Co., Ltd.. During the three-day training, Zhu Ping through the combination of theory and practice. The teaching method has improved students' hands-on ability and skill level. Xi'an XiWo Bus Co., Ltd. was very satisfied with the development of this training. It highly praised FAW Xichai's superior quality products and meticulous “core serviceâ€. It stated that the selection of domestically produced engines will definitely use xichai machinery.
Article Original title: Production and sales exceeded 100,000 units Significant increase in major indicators Xichai's high quality win in the first quarter
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