Shenzhen: LED industry reshuffle comes to independent innovators


As a foreign trade market, the export situation in Shenzhen has become the leading indicator of the country. In the face of the sluggish international economic situation and weak growth this year, how should the key industries and enterprises adapt and develop? Can Shenzhen's exports continue to maintain rapid growth throughout the year? From the beginning of today, we will launch a series of reports on "Let's look at foreign trade". Shenzhen is an important LED industry cluster area in the country. Last year, the annual output value of the whole industry exceeded 100 billion yuan, and the industrial scale continued to rank first in the country. Today, we follow the lens of the reporter to see how the LED industry has developed this year.
Two years ago, there were more than 50 companies engaged in LED production in Tangtou Industrial Zone, Bao'an District, Shenzhen. In the first half of this year, affected by the international and domestic economic forms, the LED industry has moved from rapid expansion to integration and adjustment. The number of related enterprises is currently less than 10 Family.
Wu Zhenzhi, Technical Director of Shenzhen Alto Electronics Co., Ltd. introduced: The company's full-speed production of patch lines, the products currently in production are the components of the top-level events, because the company's orders are also more, there are eight production lines are running at full load.
At the beginning of this year, as the only successful bidder, Alto won the supply contract for the LED products of the World Cup in Brazil, and will provide the organizers with a variety of products including stadium screens, on-site billboards, and off-site displays. The amount of this order alone is as high as $11 million, and the main reason for this gratifying change is the transformation of products from quantity to quality.
Wu Zhenzhi, technical director of Shenzhen Alto Electronics Co., Ltd. said: This product is a display product specially designed for the World Cup stadium competition. This is a design of our patent to protect the personal safety of the player. It can display more than 4,000 times the original color. At a glance, the viewer can see each person's hair (through the screen).
In the hands of reporters, one of the key components of the LED display is the display module. In the past, traditional companies produced such a screen and only earned about 10 dollars in profits. Nowadays, through the introduction of technology and the integration of customized services, the production is so The profit that a screen can create is more than 68 times the original.
Actively accelerating transformation and upgrading to the production of high-end products is not only the active choice of enterprises in the market competition, but also the macro orientation of government policies. A few days ago, Shenzhen introduced 28 foreign trade developments, and related measures have greatly boosted the confidence of enterprises in the market.
Wu Zhenzhi, Technical Director of Shenzhen Alto Electronics Co., Ltd. said: The 28 measures should be very timely for our company. The content involved is also very rich and the content is very rich. In our overseas market expansion, we will definitely give us a very good Good support.
Wang Yiyang, director of the Guangdong Provincial Government Development Research Center, said: The Shenzhen Municipal Party Committee and the Municipal Government have also introduced some policies. This is to create some good development environment for enterprises from the macro level, to serve the enterprises well, so that they can lightly play and play the market. The competitive role of the main body and the positive effects of reform will also promote the development of the economy.

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