Steyr step by step into the past style China National Heavy Duty Truck expects to become a new leader


“Steyr represents an era of heavy trucks in China, but this time we will create a new era. We hope HOWO (Haward), who is downline today, will gradually replace Steyr and become the new leader in heavy trucks in China.” October On the 28th, Cai Dong, general manager of China National Heavy Duty Truck Group, expressed his expectation to Howard Heavy Trucks. When SINOTRUK started to build the "Dragon" brand in September last year to seek a breakthrough in the high-end heavy truck market, China National Heavy Duty Truck's "Stall King" is a time when the scenery is infinite. Today, China National Heavy Duty Truck has to face the same The question, in addition to Steyr, we can rely on? In March of this year, Chongqing Shouqi, who is also a Steyr brother, also took his own steps. This time, Chongqing Zhongqi once again raised the brand of Dakang cultivated with painstaking efforts and supplemented it with the name of “New Da Kang”. The last watchmen of the three heavy trucks have become the original Jinan Heavy Duty Trucks that inherited the most resources from the original Sinotruk Group. Fortunately, Jinan finally waited until Steyr's replacement, Howo. Hoover wants to dominate the top heavy-duty steam truck in China for more than three years and has successively developed series of heavy trucks such as Steyr Fraser, Steyr King, and the Yellow River Prince. The market share has rapidly increased from 4% three years ago to the present 13%. Although it has been realized that relying solely on a Steyr model will create a very dangerous situation, until now, the Steyr models still account for more than 80% of heavy-duty trucks. According to the information provided by CNHTC, the HOWO 7 series heavy trucks that went offline on October 28 are currently the most advanced and top-grade new generation top-heavy vehicles for the domestic market. Cai Dong, general manager of China National Heavy Duty Truck Group, said that the research and development of the HOWO 7 series marked that China's heavy-duty vehicle technology began to integrate with advanced international heavy-duty technology, and the outside world's more evaluation is that the significance of HOWO is to make Heavy Trucks has reduced its dependence on Steyr models. According to Cai Dong, HOWO models have an internal space width of 2.5 meters, which is the highest in the country; many independent R&D technologies including artificial intelligence technology are domestic first; safety also reaches the most stringent Swedish regulations in the world At the same time, in order to adapt to the new axle load regulations in the country, the axles used by Howard are out of the Steyr system and the axle load is 11.5 tons. Since many heavy truck companies have launched new products this year, competition in the heavy truck market is also becoming increasingly intense. It is still to be seen whether Howow is able to become the leader of a new generation of heavy trucks in the market, as Cai Dong has hoped, but according to Heavy Gas, as the new assembly line with a few hundred million yuan has been ready for production, the beginning of 2005 Series models will be available in large quantities on the market, becoming an alternative model to the Steyr King and grabbing the top domestic heavy truck market share. Equities plan to remove "ST" next year ST Heavy-Duty Truck, which was born out of "Duck Electric", is a milestone in the capital market after CNHTC's reorganization. According to reports, the original ST ducklings suffered losses for three consecutive years, their A shares will be suspended from April 30 this year. After heavy-duty trucks entered the main office, Jinan Truck Company injected high-quality assets. From January to June this year, Jinan Trucking Co., Ltd. sold nearly 16,000 trucks, realized sales revenue of 2.9 billion yuan and profits of more than 75 million yuan. The semi-annual report was already profitable. With the October 15, the company held by Xiaoya Group's 120.59 million state shares have been transferred to the name of heavy truck group, on October 19, heavy truck company submitted a resumption of listing application to the Shenzhen Stock Exchange. On October 28th, HOWO started the resumption of trading on the Shenzhen Stock Exchange the same day it was in production. As the new models went offline, the finance company was established and many other good news. On the same day, ST Heavy-duty Trucks reported the daily limit. . According to the CNHTC Group, according to the company’s performance in the first three quarters, the annual sales of 28,000 trucks were exceeded, and the sales target of 5.5 billion yuan in sales and 70 million yuan in net profit would not be a problem. In this way, shortly after the resumption of listing, STC will be expected to completely remove ST's hat in April next year and become a "blue chip stock" in the true sense. Establishing a financial company to take a heavy truck loan For the heavy truck group, there is another significant event on October 28: the reopening of the heavy truck finance company. Although the opening ceremony did not have a grand scale on Howowa, many heavy-lift passengers believe that the reopening of the financial company is the strongest of the 28th. Earlier this year, some media reported in the report that "China National Heavy Duty Truck Finance Corp. is about to resurrect, and Ma Chunji has to take a heavy truck loan." In the face of this reporter's interview, the chairman of Chung King Ma Chun-Ji did not respond positively to this, but said: This move marks the end of the decentralization and reorganization of China National Heavy Duty Truck Group. Founded in 1987, China National Heavy Truck Finance Co., Ltd. is China's first enterprise group financial company. It has accumulated RMB 1.6 billion in cumulative financial leasing in less than four years since its establishment, and has become a model for various corporate finance companies. In the later period, due to the large amount of funds borrowed, a large number of loans were made to the company and serious financial risks emerged. This has become a major “heart disease” for the company. After heavy gas was decentralized to Shandong for management and reorganization in 2001, the reorganization plan of the former heavy truck finance company was also approved by the State Council and the People's Bank of China. After three years of arduous negotiations, in June this year, the financial company finally reached an agreement with 166 creditors and the restructuring ended. According to reports, the reorganized financial company consists of 42 shareholders, with a registered capital of 500 million yuan (including foreign exchange capital of 5 million US dollars), Sinotruk accounted for 58.55% of the shares, the scope of business includes the launch of Sinotruk commercial bill discounts, banks Acceptance of discounted bills of exchange, settlement of internal funds, consumer credit for automotive products, and investment banking and credit businesses for the start-up of underwriting of corporate bonds, stock listings of Sinotruk and its subsidiaries. As for auto consumption credit, CNHTC stated that it will cooperate with banks and invest 50% of its capital to develop auto consumer credit. (奚乐夫)
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry


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