In order to reverse this situation, after the outbreak of the international financial crisis, port companies actively adjusted their structures and worked hard to develop new types of ships such as engineering vessels and offshore auxiliary vessels. Since December last year, the company's product structure adjustment has achieved initial results, ushered in the "operating harvest season", has undertaken 11 orders for engineering vessels, passenger rolling boats, multi-purpose vessels, and has 6 multi-purpose vessels. The construction contract is expected to take effect in the near future. These ship types are the company's new products, and more than 70% of orders come from new owners.
"Continuously draw on the strengths of others and make up for shortcomings. Externally, learn the industry's 'standards' enterprise's typical practices and successful experiences of transformation; internally, combine their own characteristics to overcome difficulties and seek development." Chen Jianguo said that in the white In the market competition, the port company adheres to the business philosophy of “continuous improvementâ€, not only ushered in “returning customersâ€, but also opened up new markets.
Structure "double tone", call out the enterprise "small greenhouse"
Since 2008, the ship market has continued to slump, and the three major ship types of bulk carriers, container ships and oil tankers have shown signs of overcapacity. Shipbuilding companies are in a difficult position to make orders, difficult to build, difficult to finance, difficult to deliver, and difficult to profit. Since the second half of 2012, port companies have also experienced the phenomenon of under-employment and vacant ship platforms. The survival and development of enterprises are facing severe challenges.
"Since the market has challenged us, we must actively adapt to it." According to Chen Jianguo, at the time, the three major ship-type markets not only had fewer orders but also lower prices. After many discussions and measurements, the port company’s leadership team believed that the company He has extensive experience in the construction of offshore auxiliary vessels and engineering vessels. He only gave up this business when the shipping market was hot. Now he should re-examine this advantage and look for opportunities.
In the second half of 2012, port companies began to implement “double adjustment†of product transformation and market structure. In terms of market structure adjustment, Wang Junze, the chairman of the company, personally led the operations staff to visit the shipowners, insisted on exerting efforts in both the international and domestic markets, and focused on increasing the development of the domestic market. The joint design department of the company's operations department conducted research on the passenger rolling market in Qiongzhou Strait, Bohai Bay and Zhoushan Islands, which further enhanced the initiative, flexibility and pertinence of market development. Today, a considerable portion of the orders the company undertakes come from domestic companies such as CNOOC and China Railway Construction.
In the transformation of product structure, the port company pays attention to product development and upgrading. In accordance with the basic requirements of green, low-carbon and environmental protection, on the basis of continuing to develop traditional main ship types, it has increased engineering ships, offshore auxiliary ships and strait passenger ferries. Development of fishing vessels and official vessels. At the same time, the company strengthened its technological innovation, increased the added value and technological content of its products, and continued to build its advantages in the construction of special vessels such as multi-purpose vessels, heavy-lift vessels and passenger rolling vessels.
Chen Jianguo said that by 2014, the port company will strive to make the proportion of ship types such as engineering ships, offshore auxiliary ships, strait passenger ships, fishing boats and official ships in the total amount of ship products of the company reach 20% to 30%, and Obtaining the qualification of fishing boat construction as an opportunity to focus on the development of emerging markets for fishing boats; at the same time, it has formed an industrial structure that is mainly based on shipbuilding, with shipbreaking and ship repairing.
Management innovation, achieving balanced and orderly production, reducing costs
After the "double adjustment", at present, the product structure of the port company is mainly based on the construction of engineering ships, and there are 9 types of ships being built, which are characterized by many varieties, small batches, tight schedules and high requirements. In response to the characteristics of product structure, the port company has continuously promoted the transformation of management mode, and established the concept of “integration of design, production and management†and “integration of shell, concrete and coatingâ€, focusing on efficiency, reducing costs and increasing efficiency, and relying on scientific and technological progress. Promote the establishment of a modern shipbuilding model and strengthen lean shipbuilding.
“The products to be built should not leave hidden dangers, and the work done should not be regretted.†Chen Jianguo emphasized that the management site is the market. To this end, the port company has increased the monitoring of important processes and key processes in the construction process, established the quality awareness of all employees, strengthened the professionalism and sense of responsibility of the operators, standardized the operation approval procedures, strengthened the implementation of process discipline, and eliminated unnecessary construction and increased Reward and punishment, work with high standards and high efficiency.
In order to ensure the “seamless docking†of each node, the company's production planning department carefully prepares the annual and monthly node plans, and considers the supply of drawings, material supply, equipment delivery, and the punctuality of the implementation of the outsourcing plan, and implements “two-axisâ€. The rolling plan adjusted the original plan in time to ensure the nodes on the ship's platform, which laid the foundation for ship launching and smooth delivery.
At the same time, due to the relative shortage of orders, the company's production tasks often appear uneven. In order to maintain stable production, the port company fine-tuned the big-node plan in a timely manner, moderately slowed down the work rhythm, concentrated more energy on improving product quality, and strived for excellence, so as to reduce the volume without slowing down and slowing down. Slack off."
At the same time, in the face of the current low ship price, if the cost does not fall, the company will lose its competitive advantage in the market. Therefore, since 2011, the port company has put forward the idea of ​​strengthening the all-members' savings and support, and adheres to the idea of ​​“increasing the participation of all employees, multi-pronged approach, tapping potential, and increasing revenue and reducing expendituresâ€. This year, the company is expected to achieve the goal of reducing costs by 20 million yuan.
Talent support, optimize team and improve quality
“A responsible corporate leader can take the helm of enterprise development; a united talent team can bring stamina to the development of the company.†Chen Jianguo stressed that the ship market has entered a period of deep adjustment, and the talent team also needs to keep abreast of the pulse of the ship market. Optimize adjustments to meet new market demands, otherwise the company will be a loose sand.
Since last year, port companies have continuously optimized their team structure, and adopted measures such as transfer, waiting for posts or termination of contracts for surplus personnel, and increased the introduction of high-level and mature talents. At the same time, the company continued to promote professional title evaluation and professional skills appraisal. Work, and strive to establish a team of professional and technical personnel with relatively comprehensive quality and strong technical innovation ability to comprehensively improve the core competitiveness of enterprises.
In addition, with the platform of post-doctoral innovation practice base, the company strives to build a research and development base and a talent training base; improve and perfect the selection and appointment and management supervision mechanism, and implement job exchanges between posts and departments; each party branch focuses on the backup force. Cultivate and highlight the principle of "having both ability and political integrity and morality first", and strive to form a mechanism for employing people who can do their best, be able to go up, and be energetic.
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