The basic concept of positioning is to determine the orientation or determine the direction. In the network marketing, the positioning is the core, and the enterprise is clearly positioned, so that the website construction, promotion means and operation system can be smoothly implemented in the process of network marketing. Internet marketing should be carried out around positioning.
The method and process that the enterprise needs to carry out network marketing needs, for example, a computer, the most important thing is to rely on the system to run normally, and the system has a core in it, the core of the computer is the CPU, the existence of the CPU guarantees the system. The normal order also guarantees the normal operation of the computer. Therefore, network marketing is the same, requires systematic methods and processes, and the core of it is positioning. So positioning is very important.
How do machine tool companies do a good job in network marketing?
In the system of network marketing for small and medium-sized enterprises, the positioning system includes six aspects, namely, the positioning of the network profit model, the positioning of the target customer group, the positioning of the core products, the positioning of the product selling points, the precise positioning of the keywords, and the movement. Internet positioning.
The positioning of the network profit model is equivalent to the direction of the enterprise to choose. Whether the enterprise is doing online retail or network wholesale, whether it is doing network investment or network agency, different profit models represent different development directions, and corresponding network communication objects It will be different. In the positioning of the network profit model, enterprises should grasp the eight-character policy, that is, “spreading the net and catching the fish, catching the big and letting goâ€, meaning that there is a must-have, and choosing the most important one for you;
The target customer's positioning is equivalent to the company's choice of objects, which is the main communication target of the future enterprises, such as why the industry provides; find the right person, talk about the dialogue, what do you say to the customer, what you sell, what do you rely on to make money, the enterprise wants Select those who have a high contribution to turnover and profit as their target customers;
The positioning of core products is equivalent to the choice of enterprises, what is the core product of the enterprise, what value can such products provide to consumers, and can meet the needs of consumers, such as high, medium and low grades, and enterprises should have advantages. Products and products at the front end of consumption as their core products;
The positioning of product selling points is the differentiation of enterprise products. The same kind of products, why do consumers let them buy your products, what advantages do your products have, such as the "fine, special, special" advocated by the machine tool industry, the enterprise is looking for There is a method for product differentiation, which is the triangular research method. By combining its own advantages with the shortcomings of competitors and the needs of consumers, the core of differentiation is three thousand weak waters. a blank point in the mind of the consumer;
The precise positioning of keywords is the basis of network marketing. Through the combination of keywords, the website traffic is improved. Of course, the path of consumers should be analyzed. This way, you can know how your consumers find you. In the positioning of words, the most important is the combination of long tail keywords, such as: machining center → vertical machining center; lathe → CNC lathe → CNC horizontal lathe, in fact, simply add the keywords of the core product plus each A combination of qualifiers, so that the searched consumers are also accurate target customers.
Mobile Internet is a bridge for enterprises to create a perfect combination of online and offline. Today, a mobile phone and people are accustomed to searching for the information they want through mobile phones. In this era, if the company does not keep up with the mobile Internet. The pace is also not good. The mobile Internet is an integral part of the whole network marketing. It has the following three advantages: one is to increase the sales of traditional marketing and reduce the cost of the enterprise; the other is the introduction function of powerful customers; the third is low Cost of traffic acquisition method. Enterprises can develop the mobile Internet through micro-web pages, mobile websites and apps, and remember to focus on the user experience. Improving user experience is the most important content in the Internet era.
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