The new energy vehicle is a block of Tangshan Dongdongxu Optoelectronics acquisition of Shanghai Shenlong 3 billion yuan

On the evening of March 20, 2017, Dongxu Optoelectronics Technology Co., Ltd., a supplier of high-end equipment manufacturing and display materials in China, announced that it will purchase Shanghai Huihao Enterprise Management Co., Ltd. through the issuance of shares and payment of cash at a price of RMB 3 billion. (Hereinafter referred to as Shanghai Huilan) holds 100% equity of Shanghai Shenlong Bus Co., Ltd. (hereinafter referred to as Shenlong Bus).

So far, Dongxu Optoelectronics' graphene material-graphene-coated lithium iron phosphate cathode material-graphene-based lithium-ion battery-new energy vehicle's closed-loop path of the industrial chain has been completely opened, indicating that the company will formally step into the new energy automotive industry. Blue sea market.

Thoughtful overall planning

For Dongxu Optoelectronics, entering the new energy automotive industry is a deliberate move based on the state strategy and the company's development status.

Dong Xu’s long-term plan can be seen from the bill submitted during Li Zhaoting’s two sessions. During the two sessions in 2017, the reporter met with Li Zhaoting, chairman of Dongxu Optoelectronics, who attended the meeting as the deputy to the National People’s Congress. Between the conversations, the Chinese optoelectronic display industry tycoon had full confidence in the future development of Dongxu Optoelectronics. He constantly stressed: “The future development strategy of Dongxu Optoelectronics must be closely linked with the national strategy.” He proposed in the motion entitled “Make New Energy Vehicle Industry a Made in China “New Business Card”” that Chinese national enterprises should commit Through the development of new energy vehicles, especially the new energy passenger car and special vehicle industry to realize the curve overtaking, and later took the lead, occupying a global leading position in the automotive industry. This sidelined the idea of ​​Dongxu in the strategic layout of the new energy automotive industry.

Therefore, complying with the national strategy of creating a strong country and clean energy has become the strategic starting point for Dongxu to enter new energy vehicles.

In fact, since the “Twelfth Five-Year Plan” period, the new energy auto industry has been the continuous force point for the guidance of national policies. In May 2014, President Xi Jinping had emphasized during the inspection of SAIC Group that the development of new energy vehicles was the only way for China to move from a large automobile country to a powerful automobile country. In the past two years, the industrial policies on new energy vehicles have been introduced intensively, showing that the country has taken the development of new energy vehicles as the top priority of the development of the entire automobile industry in China.

It is an indisputable fact that the new energy auto industry is highly in conformity with the national strategy. How to better match the logic of the market and business logic while matching policy logic, or how to create a prominent advantage in the market competition for new energy vehicles, is what many companies really pursue.

From the perspective of market logic, Dongxu Optoelectronics' entry into new energy vehicles is a chain of action. As the chief person in charge of this new energy vehicle acquisition project, Li Quannian told reporters, “Dongxu Optoelectronics and Shenlong Bus are highly complementary and cooperative. This synergy is reflected in the synergy between capital and industry, resources and markets. Collaboration, technology and the synergy of the industrial chain are three aspects. In the future, with the integration and grafting of the resources of both parties, the Shenlong passenger car, which is under the ownership of Dongxu, will further develop its vitality."

As we all know, the demand for pure electric vehicles in the public sector in China is the first to break out due to the high discharge pressures of city buses, commuter cars, and taxis, fixed lines, and easy maintenance of supporting facilities and government procurement.

On February 8, Xu Yanhua, deputy secretary-general of the China Association of Automobile Manufacturers, said in an exclusive interview with the media that the association expects that the sales of new energy vehicles in China will reach 800,000 units in 2017, of which the proportion of sales of passenger cars will increase from 65% last year. 70% or so. Based on this calculation, sales of new energy commercial vehicles in 2017 are expected to reach 240,000. Among them, it is estimated that new energy buses will sell 18-19 million vehicles.

In terms of industry policies, on February 3, 2017, the State Council issued the “13th Five-Year Plan for the Development of a Comprehensive Transportation System for Modern Times”, which mentions the development of new energy vehicles. By 2020, we will basically build a modern, comprehensive, safe, convenient, efficient, and green integrated transport system. Some regions and areas will be the first to basically realize the modernization of transportation.

Therefore, new energy vehicles in the urban public transportation, taxis and urban distribution areas in China will develop rapidly. The “planning” requires that the proportion of new energy vehicles in new or updated urban buses, taxis, and urban logistics distribution vehicles be no less than 30%; the Beijing-Tianjin-Hebei region should add or update city buses, taxis, and urban logistics and distribution In vehicles, the proportion of new energy vehicles is not less than 35%.

As the entire bus industry is rapidly shifting to new energy, this change has caused many traditionally marginalized passenger bus companies to recover. However, Zhang Jiayu, general manager of Shenlong Bus, points out that in the next 2-3 years, new energy passenger car brands , safety, manufacturing system, precision, stability, etc. will put forward higher requirements, so in the future the market will still be highly concentrated on several leading companies with solid foundation, large scale and high quality brands. And Shen Long’s industrial scale for more than ten years, under the boost of Dongxu, has a solid foundation for rapid growth.