As the saying goes: The amateurs look busy and the insiders watch the door. The 2017 (twentieth) Chengdu auto show has just ended. Many new models are dazzling and bloody. As a spectator, the small wild animals in the heart are just around the corner. Actually, it is not just consumers who are so impulsive. Even media professionals The feeling is "excited heart, trembling hands"!
However, at this time we still have to stay calm because after all, buying a car is to buy high-end consumer goods. Instead of shouting regret after buying a car, it's better to first look at what the auto companies “big coffee†revealed at the auto show. The doorway, perhaps this information will be of great help to your choice of car.
2017 was a year of micro-growth in the Chinese auto market. With the rise of independent brands, many joint ventures and foreign brands have felt a pressure. At the Chengdu Auto Show, many companies wanted to rely on this platform to demonstrate their product and product strengths to the consumers in order to gain more market share before the end of 2017 and increase sales for the year-end sales. fire. On the first day of the August 25 auto show in Chengdu, China Netcom invited a number of auto brand executives to conduct one-on-one interviews, talk about products, talk about the market, and talk about some of the focus issues worthy of everyone's attention.
Increased precision of joint venture and foreign brand marketing strategies
Lexus Jiang Jizhe also try hard to increase the proportion of hybrid vehicles
Lexus has entered the Chinese market for 12 years and its market performance has steadily improved. In this year's Chengdu Auto Show, Lexus' new CT, new NX and LX570 special limited editions have been listed. The new lineup will also open a new chapter in Lexus' development in China.
During Chengdu Auto Show, Jiang Jizhe, deputy general manager of Lexus China, also said: “At present, hybrid vehicles account for about 20% of Lexus’s total sales. With China’s increasingly stringent fuel restrictions, we will work harder. To promote and sell hybrid vehicles." Next, Lexus will continue to promote hybrid models and increase the propaganda of hybrid technology.
Chery Jaguar Land Rover - As soon as possible to introduce outstanding products to China
Chery Jaguar Land Rover has so far launched three new models for the Chinese market, including the Land Rover Range Rover Aurora, the founder and the Jaguar XFL, and will launch the XEL and the domestic E-Pace in the next two years, increasing the number of domestic models to three years. 5 models. This year's Chengdu auto show, Chery Jaguar Land Rover New Range Rover Aurora and found that God line officially listed, Jaguar Land Rover, the two brands of domestic lineup will continue to expand.
China Netcom and Mr. Dai Murui, President of Chery Jaguar Land Rover Automobile Co., Ltd., communicated with Mr. Chen Xuefeng, Vice President of Chery Jaguar Land Rover Motor Co., Ltd. Mr. Dai Murray said: “With the continuous enrichment of our automotive product line, we will continue to increase Land Rover’s The recognition, reputation, and influence of the two brands of Jaguar in the Chinese market continue to allow consumers to understand and recognize what our brand represents.†Mr. Chen Xuefeng also said: "The domestic Jaguar Land Rover can achieve global manufacturing quality."
Dongfeng Nissan: Enhancing the Importance of the Western Region
In 2016, the annual sales of Dongfeng Nissan reached 1.13 million units, a record high. However, as China's auto market gradually showed a low growth trend, Dongfeng Nissan released a new five-year strategy by key nodes of the fourteenth anniversary, including product, marketing, channels, etc., to reorganize and deepen China's major regional sales markets. Become the core content.
During the Chengdu Auto Show this year, Dongfeng Nissan announced the “Dongfeng Nissan Western Project†to be developed in the next five years in order to consolidate the brand's advantages in the western region and comprehensively increase the brand market share. When referring to how to achieve the goal of the “Western Program,†Liu Yong, general manager of Dongfeng Nissan’s Southwest Marketing Center, told Netcom that “The Western Program is an important part of Dongfeng Nissan's five-year strategy. It will be from brands, products, and channels. There are also four major areas of service to achieve our Western plans.â€
Dongfeng Citroen - SUV Tianyi is a strategic product
SUV Tianyi is the first Citroen global model to be launched in China. At the Chengdu Auto Show opened on August 25, 2017, Dongfeng Citroen announced the pre-sale price of the car. The figure of 153,700 exceeded the expectations of most people. . Dongling Citroen Marketing Minister Deng Ling said: "SUV Tianyi is a strategic product of Dongfeng Citroen. It has been given a historic mission and will lead the entire brand in a new direction of development." For the pre-sale of SUV Tianyi Price, Mr. Deng Ling thinks this represents Dongfeng Citroen's sincerity for Chinese consumers.
Dongfeng Yueda Kia - 6 new cars to be launched during the year
Dongfeng Yueda Kia announced its 2017 product plan at the beginning of the year and will launch seven new products led by KX7 throughout the year. During the Chengdu auto show, Su Nanyong, general manager of Dongfeng Yueda Kia, stated that “In addition to the KX CROSS and Kay’s debut today, we will also launch a strategic compact car in the second half of the year – Huanchi, as well as the first Internet model built with Baidu. -- New e-Fu Fredi and other new cars. Through the launch of 4 new vehicles with highly competitive products, and actively carry out diversified marketing activities to continue to win consumers' love and trust." Next, Dongfeng Yueda Kia will increase Product launch efforts provide consumers with more choices.
Dongfeng Peugeot--Sedans and SUVs must be double-lifted
2017 is Dongfeng Peugeot's "SUV Year", but at this year's Chengdu Auto Show, the entire new generation of 308 has unexpectedly become the protagonist of the Dongfeng Peugeot booth. In addition, in April of this year, Li Chen, who signed the contract to become the new generation 308 spokesperson, came to the scene to help. Dongfeng Peugeot general manager Li Haigang said: "This year is Dongfeng Peugeot SUV year, but do not forget we also have car plate, we want to achieve a two-line upgrade of cars and SUV." At the end of July this year, a new generation of 308 and Li Chenlian launched The "Dongfeng Peugeot 308 CP Sports Team will shine you open" campaign; from August to October, Dongfeng Peugeot will launch the "X008 SUV Experience Camp" in 30 cities nationwide. With the deepening of experience marketing, Dongfeng Peugeot is expected to usher in a new round of growth.
Changan Mazda - Concerned about the user's life is fundamental
Since the launch of the new Angkor Saila, Changan Mazda’s sales have continued to increase since April, which is a recognition of the Chinese market’s product strength and marketing approach of Chang’an Mazda. At the 20th Chengdu International Auto Show, Cao Ting, deputy director of the marketing department of Changan Mazda Automobile Sales Co., Ltd. stated: “In these years, Chang’an Mazda has been thinking about what marketing is. We persisted in discovering that many things are not so complicated. , Cars, users, many things are sources of life, we just go back and go to ordinary life, it can be."
Independent brands enter the golden age of brand development
Beiqi Shenbao--Realizing Three "Sinks"
With the high fever of "Wolf Warrior 2", Beijing (BJ) 40 quickly became popular, leaping into the "net red car model," which also mapped out the differentiated and diversified marketing methods of Beijing Automotive. At the Chengdu Auto Show opened on August 25th, the new Saab D50 model debuted. The new car is the first product of the Beiqi Saipan second-generation model and will be officially launched in the fourth quarter of this year. During the auto show, Cai Jianjun, vice president of Beijing Automotive Co., Ltd. and executive director and general manager of Beijing Automobile Sales Co., Ltd., said: "This year, Beiqi Shenbao will continue to adhere to an important task, namely, achieving user sinking, regional sinking and marketing. Shen."
Southeast Auto - Create Different Original Designs
South East Automotive launched a number of models under the brand name “Original Realism, Beautiful New South East†this year, covering SUVs and cars, and using its own original works to break the current “homogeneity†of the independent brand, and also indicated that The determination to return to the mainstream camp. For the original design, Zhang Xuelong, chief designer of Southeast Automotive, said: “Southeast Automotive has always insisted on original design, and through careful analysis of the specific needs of consumers, it has refined the design of its products, and it also upholds the For the rest of his life, the origin of Southeastern China's persistent philosophy is to create the brand image of Southeast Motor.
Changan Suzuki--"Double SUV" promotes brand rejuvenation
Changan Suzuki has launched a new brand slogan - "unusual, waiting for you to find", with the new small SUV - the way to market, this younger brand slogan has been further deepened. During the Chengdu auto show, Vice Minister of Marketing of Chongqing Changan Suzuki Automobile Co., Ltd. Tang Qing stated: “Changan Suzuki launched an urban SUV designed specifically for the young Chinese family and formed a 'double SUV strategy' together with Vitra. With the differentiated needs of young consumers, the dual SUV strategy will win more young consumers for Changan Suzuki.†Next, Changan Suzuki will uphold the brand strategy of youthfulness and make efforts in the areas of marketing and products.
Dongfeng Qichen - will open the car networking 2.0 era
Dongfeng Qichen entered the new stage of brand development in February of this year, and subsequently cooperated with Gaode Map to realize the further advancement of the company's car networking strategy. During the Chengdu Auto Show, China Netcom and Dongfeng Qichen Marketing Minister Xiong invented a one-on-one interview. He said: “In the second half of the year, a sedan will be launched, and soon we will do some pre-sales. This related work, for this car, this car will be the first product of the Qichen car networking 2.0 era, it should be said that starting from this car, everyone will gradually feel the future Dongfeng Qichen products, regardless of It is from a design and strategic point of view that there will be new changes.
SAIC MG - Create Boutique + Internet Tide
According to the plan, SAIC Grand Prix will popularize Internet cars, and will also launch at least 3 new cars this year. During the Chengdu auto show, SAIC’s marketing director Mr. Lin Jiayu of the brand marketing department of SAIC Motors MG said: “The MG 3 has always been the entry car that is loved by the market segments. Today, MG MG gave them a better powertrain. Better to see 'sensibility' design and a more playful internet system, hoping to maximize user satisfaction. Our products are also known as good-looking, fun, and easy-to-use boutique tidal cars, which is also MG MG for entry-level "The boutique Internet Jiajiao's product-level interpretation."
Dongfeng popular - the first new energy products will be launched in November
Dongfeng popularizes two new models of the double-twin double-t vehicle, the new Jingyi X5 1.5T and Jingyi X6 Chengdu Auto Show. Wen Zheng, assistant to the general manager of Dongfeng Liuzhou Automobile Co., Ltd.'s passenger car sales company, stated: “At present, the new energy market is dominated by the A00 and A0 models, but we believe that products that truly meet consumer car demand are better than Now that the level of mainstream models is larger, we can see that the current size of pure electric vehicles is becoming larger, and only with the increase of cruising range and the perfection of charging facilities, standard size cars/MPVs can better meet the needs of home users. In response to the demand, customers will still buy this relatively large-sized product. Dongfeng's first new energy sedan, the Jingyi S50 EV, will be launched in November."
Mustang Motors - 5-year production capacity of 200,000 oil/electric power
At the Chengdu Auto Show opened on August 25th, Mustang Motor officially announced the official pre-sale price of its first MPV model Spica. The new car was sold at RMB 20 per catty in a unique way. Won the full attention. At the scene, the reporter from China Netcom and Zhang Zhongyin, deputy general managers of Yema Motor Sales Co., Ltd., and Wu Longba, the deputy general manager of Yema Motor Co., Ltd. and general manager of Yema New Energy Corporation, had an in-depth communication. The launch of Spikeka was just a start. There will be a variety of MPV and SUV products that will be listed on the Mustang car market. In the next five years, Mustang will achieve an annual production target of 200,000 vehicles, with new energy vehicles and semi-vehicles each occupying half.
Tianjin FAW - Strengthening Network Construction/Improving Service Quality
Tianjin FAW sold 1,989 vehicles in July, an increase of 17% year-on-year, and the cumulative annual sales volume was 13,527. During the Chengdu auto show, Hu Zhaohui, director of China FAW Small Passenger Vehicles Southern Region, said: “In the future, we must improve the service network to ensure that we can find our maintenance center within 50 kilometers and find it within 100 kilometers. The maintenance organization optimizes the quality of service through feedback from users, and in this way, we can increase the distance between us and users, improve user satisfaction, and allow them to trust our brand and recommend our brand.â€
Sway - to make every product solid
As a new vehicle builder, Sway Motors launched its second model, the Sway X7 automatic transmission, at the Chengdu Auto Show, further improving the Swift brand's product layout. For the rhythm of product launch, Xinyuan Holdings, chairman of SWM Siwei Automobile Gong Daxing told the China Netcom: "To be a car must not be impetuous, and every product is really implemented. Sway is to achieve 'birth and prosperity.' "About the future direction of development, Gong Daxing is even more stance, and Sway will deepen its efforts in the field of new energy. Each model will have a pure electric version.
Haima Auto--Continuously promote the "rejuvenation" of products
In 2017, Haima set a production and sales target of 300,000 vehicles. The long-term goal is to achieve sales of more than 650,000 vehicles by 2020. In this year's Chengdu auto show, the hippocampus Youth Edition is officially on the market, and the addition of new products will also help boost the sales of the company. During the auto show, Hu Jun, general manager assistant of Haima Automobile Sales Co., Ltd., communicated with China Netcom. He said: “We must use young people's vision to build young people's cars because the main force of people buying cars is 85-95 years. In the future, hippocampus will continue to promote product rejuvenation, and will soon launch 2018 models of hippocampus S5 and second generation hippocampus S5 and other products.
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