Bosch: Change of Leadership in Asia Pacific
Uwe Rashik joined Bosch in 1984 and has held management positions in sales, marketing and engineering. From 1995 to 1997, he served as Managing Director of Bosch South East Asia in Singapore and was responsible for the aftermarket business in the region. Prior to joining the board of directors, he led the Bosch Power Tools Division to achieve double-digit growth for four years in a row. In 2007, sales increased by 11% to 3.1 billion euros. At the same time, he has made remarkable achievements in the Bosch brand building and expansion of emerging market operations.
Dr. Kong Lude, a former director of Uwe Rashik, will assume a new position on the Bosch Board of Directors and will lead the global business of consumer goods and building intelligent technology. His business units include: power tools, security systems, thermal technologies and household appliances. He is also responsible for marketing, brand management, procurement logistics and insurance at the corporate level. In addition, he is responsible for coordinating the operations of all departments in Europe.
Dr. Kong Lude said: “These years leading Bosch in the Asia Pacific region have been a memorable and very valuable experience. The Asia-Pacific region is the main driving force for Bosch's business growth. We already have a deeper foundation in Asia and we With 64 production sites and 50,000 employees, we understand the needs of the local market and we can produce good products. This allows us to better support our customers and work with them to achieve rapid growth in the future."
Relying on green technology, Bosch continues to grow in Asia Pacific
In fiscal 2007, Bosch achieved double-digit growth for the third consecutive year in the Asia-Pacific region, with sales of 7.6 billion euros, accounting for 16% of Bosch's total global sales. Based on positive expectations of the economic outlook, Bosch expects that the Asia-Pacific region will achieve above-average growth in the next few years and hopes to achieve 22 billion euros sales target in 2015. By then, Bosch Asia Pacific sales revenue will account for Bosch worldwide. One quarter of total sales. In order to achieve this goal, Bosch will maintain a high level of capital investment in this region, and the investment amount will reach 1.9 billion euros between 2008 and 2010.
Uwe Rashik, head of the Asia-Pacific region and a new member of the Board of Directors, said: “We have found that all business units have great potential for growth in Asia, especially in the 'green' technology areas related to resource conservation and environmental protection.â€
Bosch's diesel and gasoline vehicle drive systems meet the requirements of low energy consumption and low emissions. At the same time, the company is continuing to develop safe, clean and economical automotive technologies and will focus on providing innovative technologies and localized solutions for Asian manufacturers, including matching of economical vehicles such as the Tata Motors Group of India Management and injection systems.
In addition, Bosch continues to expand the renewable energy field, for example, Bosch Rexroth's wind energy technology, Bosch thermal technology department's solar energy technology and so on. On the other hand, the infrastructure projects in the Asia-Pacific region that are heavily invested in construction will bring potential for further growth to Bosch's power tools and security technology business.
Ready, Bosch actively expands its Asian operations
Lasi Ke said: "Bosch will further expand its business in the Asia Pacific region and continue to introduce new production, sales, matching and R&D facilities." Recently Bosch has established new branches in Taiwan, Vietnam and Indonesia, and increased holdings of India in 2007. The shares of the company Mico (now known as Bosch Corporation), the Bosch Japan subsidiary, are delisting, launching a new headquarters in Seoul with a technology center, and laying the foundation for the new headquarters building in Singapore and Shanghai.
China is a major contributor to Bosch's Asian business growth. By the end of 2008, the number of employees in Bosch China will account for 40% of the total number of employees in the Asia Pacific region, second only to Germany. Rashik added: "In order to achieve sustainable development in the Chinese market, we need a more professional team of employees, so the company will pay more attention to the recruitment and training of employees and the retention of professionals."
About Bosch Group
The Bosch Group is the world's leading provider of technology and services. In the field of automotive technology, industrial technology, consumer products and building intelligent technologies, more than 271,000 employees of the Bosch Group generated sales of more than 46.3 billion euros in the fiscal year 2007. The group includes Robert Bosch GmbH and its more than 300 branch offices and regional companies in 50 countries. This global manufacturing, sales and after-sales service network laid the foundation for further development. Bosch spends more than 3 billion euros on research and development each year, and applied for about 3,000 patents worldwide in 2007 alone. The company was founded in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Precision Machinery and Electrical Engineering Workshop".
The unique form of ownership of the Bosch Group guarantees its financial independence and autonomy in business development. The group can not only conduct large-scale upfront investment to ensure its long-term development. The charitable Robert Bosch Foundation owns 92% of the Robert Bosch Group. The majority voting power of the group is handled by Robert Bosch Industrial Trust. The trust company also exercises its corporate ownership function. The remaining shares belong to the Bosch family and Robert Bosch GmbH.
Highlights in Asia Pacific
The main data:
In the fiscal year 2007, Bosch achieved double-digit growth for the third consecutive year in the Asia-Pacific region, with sales of 7.6 billion euros, accounting for 16% of Bosch's total global sales.
Bosch has 64 production sites and 50,000 employees in the Asia Pacific region.
In 2007, Bosch invested 430 million euros in the Asia-Pacific region; between 2008 and 2010, Bosch will also invest 1.9 billion euros in the region.
In 2007, Bosch invested approximately 800 million euros in acquisitions; through the acquisition, Bosch added 4,000 employees.
Prospects:
The Bosch Group has set a goal: By 2015, Asia Pacific sales will reach 22 billion euros, which is 25% of the total sales of the Group. This means that sales in China and India will increase threefold, sales in Japan will double, and sales growth in other regions will reach 50%.
Following the establishment of subsidiaries in Taiwan, Vietnam, and Indonesia, Bosch also established a new headquarters and technology center in South Korea. The new headquarters in Shanghai and Singapore have also started.
The Bosch Thailand plant will further expand and begin production of CVT in Vietnam.
Energy conservation will become an important advantage for Bosch, which is reflected in diesel common rail technology, wind energy technology, solar heating systems, lithium ion power tools, and energy-efficient and efficient Bosch home appliances.
Recruiting, training employees and retaining professionals are key elements of Bosch's success in the Asia Pacific region.
Highlights in China
In line with China's "Eleventh Five-Year Plan", Bosch closely cooperates with decision-making bodies to demonstrate Bosch's environmental protection technology products and play a role in protecting resources and improving driving safety.
By the end of 2008, the number of Bosch employees in China will reach 40% of the total number of employees in the Asia Pacific region, second only to Germany.
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