"2009 China Automotive Electronics Industry Development Forum (Wuhan Station)" was successfully held in Wuhan on October 29th. At the meeting, CCID Consulting Co., Ltd., a well-known domestic research and consulting company, announced the development of China's 2008 automotive electronics market. The research results of the situation and the outlook for the future. In the coming years, driven by the rapid growth of the downstream automotive industry, the size of China's automotive electronics market will grow rapidly and the industry will usher in a golden age.
The market growth rate in 2009 is amazing
In 2008, China’s auto electronics market continued to maintain a relatively fast growth trend. However, under the influence of a sharp drop in the growth rate of auto production, the speed of market development has declined somewhat, becoming a low point since 2000. Annual sales of automotive electronics products reached 140.54 billion yuan, an increase of 15.6% over the same period of 2007.
Figure 1 Scale and Growth of China's Automotive Electronics Market 2004-2008
Under the promotion of the National Automobile Industry Adjustment and Revitalization Plan and other policies, regional sales barriers have been broken down, and the purchase tax for small-displacement automobiles has been reduced... The automobile consumption market environment has been continuously improving. From the perspective of auto production and sales in 2009, the second peak of China's automobile consumption has been started ahead of schedule. The total auto output has started to pick up from February, and the growth of mid-year sedan in June marked a full recovery of China's private auto consumption. From January to September 2009, China's automobile production and sales volume reached 95.89 million and 9.606 million vehicles, both of which rank the first in the world in production and sales, and have fully surpassed last year's level. The vigorous development of the downstream market has promoted the rapid growth of the automotive electronics market.
After years of development, China's automotive electronics market has continued to expand in market size, product categories continue to increase, and product features continue to improve. Taking into account the huge development space of the automobile industry and the gradual formation of consumer automotive electronics consumption habits, CCID Consulting is very optimistic about the future development prospects of the Chinese automotive electronics market. It is expected that the growth rate of China's automotive electronics market will reach 50.2% in 2009. By 2011, China's auto electronics market will exceed 300 billion yuan, with an average annual compound growth rate of 30.5%.
Figure 2 Forecast of China's Automotive Electronics Market Size and Growth, 2009-2011
Local Automotive Electronics Manufacturers Welcome to Golden Age
Foreign companies and joint ventures have always been the mainstay of the Chinese automotive electronics market, accounting for most of the market share. However, under the pressure of cost and product upgrades, auto manufacturers, especially local auto manufacturers, increasingly use the products of local automotive electronics companies, which greatly increases the share of local companies in the market. In 2008, the market share of local automotive electronics manufacturers in China reached 13.8%.
Recalling the development history of local automotive electronics companies, first of all, breakthroughs have been made in the consumption of automotive audio and automotive entertainment systems. Local companies such as Shenzhen Hangsheng Electronics and Jiangsu Tianbao have achieved great success in the field of car audio. Then it developed rapidly in airbags, car theft prevention systems, and car navigation systems, such as Jinzhou Jinheng, Shanghai Jiule and other enterprises in the field of airbags, SEG Electronics, Shenzhen Huaqiang in the field of navigation equipment, Guangzhou Iron General, Guangzhou Xiongbing and other enterprises. In the field of automotive anti-theft systems have achieved great success. Driven by local automakers, local auto electronics companies have also achieved market breakthroughs in the engine management (EMS) sector. For example, Beijing Treitech is a subordinate company of Chery Automobile, and its EMS products have been assembled in Chery's complete vehicle products. As the impact of the financial crisis has not faded overseas, the global automotive industry will be at a low point of development in the short term, and the cost pressures will become more obvious, providing good development opportunities for lower-priced Chinese automotive electronics companies. With the continuous maturation of technology, continuous expansion of scale and continuous improvement of quality, China's auto electronics manufacturers will achieve better results in the market in the future.
In addition, the national policy environment for the development of the automotive electronics industry has also been continuously optimized. The "Electronic Information Industry Adjustment and Revitalization Plan" and the "Auto Industry Adjustment and Revitalization Plan" mentioned in the beginning of the year all refer to automotive electronics, automotive electronics as the automotive industry and The convergence of the electronic information industry has gained national attention. In the “Regulations for the Adjustment and Revitalization of the Automotive Industryâ€, it is stipulated explicitly that “the key parts technology should be autonomous. Key components and technologies in the engine, transmission, steering system, brake system, transmission system, suspension system, and automotive bus control system To achieve autonomy, new energy auto parts technology has reached the international advanced level." And in the “Automobile Technology Progress and Technical Transformation Project and Product Catalogâ€, the technical targets for more than ten kinds of automotive electronic control systems have been specified in detail. The automotive electronics technology has become the key to the technological progress and technological transformation of the automotive industry in China. The constant optimization of the external environment has provided a rare opportunity for the development of the automotive electronics industry in China.
Intelligentization and networking have become major trends in the development of automotive electronic products
Judging from the development trend of products, the upgrading of traditional products and the popularization and application of emerging products will become two important ways for the development of automotive electronic products, and the development of intelligent products, digitization and bussiness will become the direction of product development.
With the development of semiconductor technology, information network technology, and embedded computer technology, as well as the development of automotive electronics and mechatronics, service informatization, function integration, digital control, management intelligence, and communication network, the characteristics and trends are increasingly evident. The concept was gradually extended to a networked concept by an electronic control system closely related to the structure, performance, and matching of automobiles, and relatively independent on-board electronic devices. The importance of software technology has become increasingly apparent. The development of automotive electronics hardware and software has also evolved from the previous customization to modularization. The links between automotive electronics manufacturers, semiconductor manufacturers, and software vendors will become even closer, the division of labor will become more meticulous, and the establishment of the AutoSAR Alliance It fully illustrates this trend.
In the future, automotive electronics will be more intelligent in function, able to automatically adapt to different applications, and functions will be more and more diverse; in terms of content and presentation, digitization will become a trend, and some traditional analog and mechanical devices will be digital. Instead, the use of Flexray, CAN, and LIN buses will become more frequent in information transmission, and automotive electronic products will also develop in the direction of networking.
In addition, new products such as white line detection, smart parking, collision prevention and panoramic cameras will also begin to formally appear in high-end automobiles. The renewal of automotive electronic products will continue to inject new vitality into the automotive electronics market and promote automotive electronics. The continuous growth of market size.
Figure 3 Typical Automotive Bus System Architecture
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