China's tire exports are facing five major problems

In recent years, China's tire export work has overcome the unfavorable factors of the world economy's continuing downturn, the appreciation of the RMB against the U.S. dollar by nearly 30% in the past seven years, the weak demand in the tire market, and the US tire special security case, as well as the anti-trade friction and technical barriers in many countries. , Adhere to the strategy of consolidating the old market and opening up new markets, continuously improve the quality of tires and product grades, develop new tires on the market, and at the same time further strengthen after-sales technical services to make agents and customers satisfied. Due to the hard work and hard work and hard work of the leaders and exporters fighting in the first line of tire export trade, they achieved good results. However, China’s tire exports face five major problems:

1, tire export order is chaotic, product quality varies greatly. Now it is the existing tire manufacturing enterprises that export themselves, and some trading companies do tire export business. Some units do not act in accordance with the international trade rules of the game, malicious competition, and some do not achieve value for money, high quality and price, not only affect China. The reputation of tires in the international market can easily cause others to say that you are dumping. The compilation data includes the average unit price of exported tires, such as Double Money, Michelin, Pirelli, Jinyu, Jiangsu Hantai, and Sendai.

2. Some tire exports have been tested unqualified by foreign countries, mainly using unqualified raw materials. From April to September 2011, the European Tire & Rubber Manufacturers Association conducted two rounds of sample collection for tyres exported to the European Union and tested the content of polycyclic aromatic hydrocarbon oil in the tyres. The test results were announced on October 17th. Among the nine types of tires that were found to be unqualified, eight were in China (the other being Thailand). There are 3 domestic-funded tires for passenger tires, and 4 brands are unqualified; truck tires have 3 domestic-funded enterprises, 1 foreign-funded enterprise, and 4 specifications brands are unqualified. Our tires branch immediately received the information and contacted the above-mentioned business leaders, and proposed to attach great importance to and seriously study the relevant new regulations of EU tires, especially prohibiting the excessive addition of polycyclic aromatic hydrocarbon oils in tires, and actively formulate relevant countermeasures. Quality control system to improve tire quality and environmental performance.

3. In dealing with tire anti-trade friction cases, some companies are involved in the case and do not register to participate in the industry without damage to the collective defense. They just want to catch the sailboat. There were 35 companies involved in anti-dumping cases involving Colombian trucks and buses, and only 16 enterprises registered to participate in the industry without damage and defense. It is commendable that many domestically-funded and foreign-funded large-tire enterprises actively participate in responding to the case. In particular, Hangzhou Zhongze will hit every case and never give up the market.

4. The promotion of the brand is not enough. Some tires have higher brand awareness in the domestic market, but they have no reputation in the international market.

5. The number of tire export trade friction cases has been increasing. The tire branch organized the “Overseas Foreign Anti-dumping, Anti-subsidy Survey and Tire Special Insurance Case Summary for Chinese Tires in Recent Years”. From the analysis of the situation of these cases, there are both external reasons and we For its own reasons, some export tires do not have high grades, and some do not have value for money.

In response to the above problems, China can take the following measures to prevent the occurrence of problems.

1. We must do everything possible to do a good job in exporting tires to ensure steady growth in exports. In 2011, the nation’s tire exports totaled 193 million, an increase of 3.8% from 186 million in 2010. This year, we can not achieve the goal of 4% increase in tire exports. The key is to work hard for the next four months, and lay a solid foundation for next year’s tire exports. basis.

2. It is necessary to export more high-performance, high-value-added, green, and safety tires, and to achieve value for money, and to avoid and reduce the occurrence of double-reverse cases. If there is trade friction, there is nothing to be feared. As long as the enterprises involved in the case responded positively and did not follow the sailboats, they showed that the industry responded to the overall strength and the lawsuits just like it.

3, to market segments, according to different national and regional market needs, provide different levels of consumer needs of tires, snow areas, need snow tires, desert areas, need a deep pattern of tires.

4. Tire manufacturers are demanding more and more raw materials for high-performance, green tires, such as natural rubber, synthetic rubber, rubber chemicals, carbon black (white carbon), rubber oil, and skeleton materials. Non-toxic, harmless green raw materials, in line with EU tire labeling regulations. Currently, units such as Aeolus Tyre Co., Ltd. basically use green raw materials.

5, to protect the right to export trademark registration, such as Japan and other countries in the country have a special malicious registration of Chinese tire trademark, making the tire exports affected. In Japan, there are two tire companies in China registering two trademarks on their own; nine companies registering tire trademarks by others have a total of 11 trademarks; there are also seven other 28 trademarks that have not yet been registered but have been targeted by others.

The Chinese Rubber Industry Association paid great attention to the behavior of two companies in Japan that had maliciously sneaked up Chinese tire trademarks. They negotiated with the Japan Patent Office on November 29 last year and notified the relevant tire companies of their positive situation in a timely manner. response. On July 12th this year, China and Japan held a round-table conference in Beijing. At the meeting, we reflected on the aforementioned situation to the head of the Miyamoto Manufacturing Industry Bureau of the Japanese Ministry of Economy, Trade and Industry. Miyamoto expressed concern. After the meeting, we sent the written materials to Miyamoto, hoping that the Japanese would stop the squatting. At the same time, we hope that tire companies will attach great importance to this matter and jointly maintain trademark rights with foreign tire dealers or distributors.

6. Advise the Ministry of Commerce to rectify the order of export trade, adopt rectification measures for export enterprises and export traders with poor export product quality and poor reputation, and directly cancel the right to operate foreign trade.