International-class lubricant brands are gathering in South China. Great Wall Lubricants has launched a high-end diesel engine oil promotion program in the region since 2008 and competes with international brands in high-end markets. In the case of the South China region, which was affected by the financial crisis and the economy was not yet restored in 2009, the Great Wall diesel engine oil sales increased by 21.5% from January to October. Among them, CH and CI products with the highest level of diesel engine oil R&D are currently represented, and sales from January to October increased by 129.1% year-on-year.
Pay attention to image propaganda and increase brand influence. “This time I learned about the high-quality advantages of Zunlong products and I will actively use them later.†Some driver friends expressed their dedication to Great Wall lubricating oil marketers at the scene of Zunlong Road in the Great Wall. In the past year, dozens of Great Wall Zunlong promotion roadshows have been held in South China to establish a lubricant expert image and become a good form for users to directly appreciate the connotation and quality of the Great Wall products. The coastal area of ​​South China is a relatively economically developed area in China, and is also the frontier of China’s opening to the outside world. Along with the import of high-end vehicles and machinery, many foreign lubricant brands have rapidly occupied the majority of the high-end oil market in South China. Great Wall Lubricant, as Sinopec is positioned as a "high-tech, high-quality, international" lubricant brand, the core task of the South China market is to continue to expand the market share of high-grade oil and win development in the "hukou tooth extraction." In recent years, the Lubricant Subsidiary has increased television and radio advertising in South China and established the brand awareness of space lubrication technology. In 2009, we launched a series of promotional activities, such as “Let's Celebrate the New Year and Celebrate the New Yearâ€, “Clean and Refresh, Enjoy Escort,†and “Astronauts Experience Camp Recruitmentâ€, or add festive atmosphere to consumers, or The summer driver’s master sent a refreshing drink, or provided a rare and precious experience for young people to exercise, enhanced the brand affinity, and greatly improved the market recognition of Zunlong products.
Improve the distribution network and achieve channel success. Long text is the sales manager of Lubricant Maoming Branch South China Automotive Oil. He often rushes to the next region after understanding the market information in a region. The market analysis and customer development programs are all completed in the car. In the first quarter, the ten sales staff in the automotive oil department traveled to all prefecture-level cities in four provinces in South China, and more than 800 distribution and retail outlets were set up. Great Wall Lubricants challenged the strong position of foreign brands and chose to start with a well-established and convenient sales network. In just two years, through the inspection of the qualifications and strengths of dealers, 48 ​​merchants in selective areas have signed a first-level Gaochai distribution agreement. Market personnel also conducted one-on-one distribution network construction with first-tier distributors to jointly promote the development of distribution outlets in townships. The increasingly sound distribution network successfully competes in the high-end areas where foreign brands have an advantage, facilitating consumer understanding and selection, and creating a positive competitive landscape.
Steadily control the terminal, step by step to grab business opportunities. During the summer heat in July, salesman He Jinfeng sat on a train for more than ten hours and then rushed to a company in Fuzhou for terminal development. After arriving, he went to the company’s subordinate repairing plant to learn about the situation. The actual situation of the company and the local market helps to select the type of product that will replace imported oil products. The user was impressed by his persistent attitude and professional service. He immediately said, “I'll use you for the Great Wall Zunlong products.†Great Wall Lubricants develops and consolidates terminals, and marketers guide the distribution network to fight them step by step. The high-end market, in cooperation with distributors to increase the visit rate to customers, compared performance analysis and technical indicators of imported oil products originally operated by Great Wall Products and terminal manufacturers, and promoted the replacement of imported oil products with Great Wall Oil. Great Wall Gaochai's products quickly entered terminal application fields such as auto repair plants, logistics companies, and maintenance stores. In 2009, terminal businesses such as Shenzhen Yantian International Terminal, Shantou Chaoyang Commercial Auto Repair Factory, and Tonghui Auto Repair Factory were successively developed, forming an active market consumption guide. Lubricant Subsidiary has also formulated a unified business strategy, unified pricing, and unified service specifications for terminal development in southern China, which has improved the quality and service level of terminal developers.
Strengthen the development of large customers and participate in heavyweight competitions. Shenzhen West Bus is one of the major customers newly developed by the Lubricant Subsidiary Company in South China in 2009. The company has been using foreign brands of lubricants. At the beginning of the year, the Lubricant Subsidiary successfully implemented domestic use of oil and used oil. All products are CH high-end products, the annual amount of more than 200 tons. Since the launch of the Gaochai Promotion Plan, the Lubricant Subsidiary has been actively drafting major customer development plans, promoting high-end products, and competing with foreign brands. Market personnel focused on large customers in the industry in the region, designed a reasonable lubrication upgrade replacement program for customers' equipment, provided product trials, and obtained the user’s hard work by making the equipment get professional lubrication protection and saving operation and maintenance costs. Favor. Lubricant Company organized a market development team with technical experts to participate in, organized lubrication equipment training for customer equipment personnel, solved equipment and vehicle oil inquiries promptly, provided quick product distribution, and enhanced customers' confidence in using Great Wall lubricants. Since 2009, Lubricants has held more than 20 technical exchange meetings for users of construction machinery and other industries in Shenzhen, Zhuhai, and Xiamen. At present, leading companies in the construction machinery, transportation and logistics industries in the regional market have become cooperative users of the Great Wall high-end diesel engine oil, such as Guangxi Yunde Group, the largest integrated logistics company, the largest passenger transportation enterprise super group, and Xiamen Luqiao, China Railway 19th Bureau, Shenzhen Bus, Shenzhen Western Bus, Haikou Bus, etc.
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