From January to May 2014, FAW Market's sales of Xichai Machinery increased by 13.9% year-on-year

From January to May 2014, the sales of Xichai Machinery Co. , Ltd. in the FAW market increased by 13.9% year-on-year. Among them, the sales volume of the 11-liter Aowei aircraft supporting J6 heavy trucks increased by 85% year-on-year, the 7-liter Aowei supporting port tractors and the 4.4-liter Hengwei-equipped Everway trucks also increased significantly, becoming 2014 There are several bright spots in the increase of sales of the Xichai Machinery Co., Ltd. in the FAW market.

Focusing on the sales target of this year's FAW market, the Xichai Plant has developed an overall marketing strategy through in-depth market research and analysis, joined hands with the Liberated Sales Company and major distributors, strengthened channel construction and terminal maintenance, and launched brand promotion, market development and The product promotion campaign uses the FAB method to refine the selling points of the Xichai machine and jointly launch advertising and promotional materials highlighting the elements of Xichai.

From April to May, 22 Xichai product promotion events were held for FAW market. Through the introduction of the company's products and the interaction among manufacturers, distributors and users, the users have a wider range of features and advantages. In-depth understanding. The increase in brand awareness and market influence has driven the growth of product sales and created benefits for the factory.

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