Horse brand tires make Land Rover more dynamic


At the Detroit Auto Show in 2008, a concept tire appeared with the Land Rover LRX new car. This concept tire is designed by the German horse brand tire specifically designed for Land Rover LRX, Hanover design engineers in the design of this tire, how to highlight the distinctive contour of this compact luxury car's distinctive contour, and to meet different occasions of driving Needs can be described as originality. This tire has adopted the 245/45 R20 specification, which is specially produced for LRX. The design elements of the road and all terrain tires are taken into consideration when designing.

“We worked closely with the Land Rover design team to develop and design this concept tire.” Ulrich Behr, who is responsible for these concept tire designs, said: “In the development of new tires, how to reduce rolling resistance is our consistent focus. This is also off-road. The design points common to the sports car tires.” With its size and shape, the Land Rover LRX concept car uses a 20-inch giant tire to show its consistent tough style. At the same time, this concept tire incorporates LRX patterns in the tread pattern, which perfectly embodies the exclusivity of the prototype.

The application of the concept tires in the Land Rover LRX not only highlights the top level design standards of the German horse brand tires, but also demonstrates the cooperation between the two companies in tire development for the entire range of Land Rover models.

About Continental Group

Continental AG is one of the world's leading suppliers of automotive parts, and its 2008 sales are expected to be 26.4 billion Euros. The Continental Group's businesses cover passenger car and commercial vehicle tires, brake systems, powertrain and chassis systems, sensing systems, telematics systems, automotive electronics systems and industrial rubber. It is committed to driving safety and global environmental protection. Continental Group is also an important member of the auto parts supply and R&D network. At present, the Continental Group has about 150,000 employees worldwide and covers nearly 200 regions in 36 countries around the world.

About Continental Horse Brand Tires

Continental Horse Brand Tire was founded in 1871 and has now become synonymous with global high-quality tires and advanced tire technology. Continental's brand tires have more than 130 years of tire production experience and are the second largest in Europe and the fourth largest tire manufacturer in the world.

Continental Horse Brand Tire is the leader in supporting tires for passenger cars in the European market. Horse Brand Tire has implemented a multi-brand strategy with brands such as Continental, Barum and Sime Tires for high, medium and low-end markets to meet the needs of diverse customers.

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