I. Current Status of LED Industry 1. Japan has high electricity tariffs and many incandescent lamps, resulting in high energy consumption and a large amount of carbon emissions. Therefore, Japanese people have long recognized the importance of energy conservation and the environment. After the Kyoto Protocol in 1997, Japan actively promoted the promotion of LED lighting, forced to reduce carbon dioxide emissions; by modifying the law to strengthen the reduction of carbon dioxide emissions, another major environmental murderer is greenhouse gases, the Japanese government revised energy savings in 2008 The amendments to the bill include the introduction of traditional enterprise energy management. After the revision, some small businesses such as offices and convenience stores must also be prepared to implement independent control standards and record measurements. At the 2010 Global Warming Symposium, the Ministry of Economy, Trade and Industry decided to replace fluorescent incandescent lamps with household incandescent lamps by 2012. As a result, some manufacturers have announced that they will stop the production of incandescent lamps and increase the production of LED lamps. 2. Based on Japan's electronics industry alliances such as Toshiba, Sharp and Panasonic Group LED lighting companies began large-scale TV advertising campaigns and marketing activities to provide consumers with the opportunity to know about LED lighting. In fact, the revitalization of the LED lighting industry in Japan is due to the price reduction strategy of Japanese companies. In 2009, the price of LED lights began to fall. In March 2009, after a Toshiba LED lamp with a price of 10,000 yen entered the market, in June of the same year, Sharp also launched a home type with a price of 4,000 yen. LED lamps, the price has been greatly reduced by about 7,000 to 8,000 yen, which has a great impact on the LED industry. In the last 10 days of the same month, Toshiba also implemented a half price cut for new products with more functions, and the price was at 5,000 yen. In October, Panasonic finally launched a new product with a price of 4,000 yen. 3. Such an unprecedented price reduction policy caused fierce competition among suppliers, resulting in the price of LED lamps falling to around 2,000 yen in October 2010. At the end of 2009, the full competition between large enterprise groups led to a sharp drop in the consumer price of products with prices between 70,000 and 80,000 to 4,000 to 5,000 yen. In addition, the fierce price competition in 2010 further pushed the price down to 2,500 yen, and the price gap with traditional lamps has shrunk a lot. 4. Check the Japanese price comparison website, which ranks first and lowest in price. The LED lamps that consumers like are EVERLEDS, which is independently developed by Matsushita, Japan. The lowest price in the market is 1,000 yen. Secondly, it is Toshiba's E-CORE product with a price of 1,000 yen and 6.4W energy consumption, which is close to Panasonic's products. From high-end products to other seven levels of products, mainly from large companies such as Sharp, Panasonic and Toshiba, the price does not exceed 2,000 yen; consumers can now easily buy LED products, supermarkets such as Xiyou Department stores, Japan's AEON Group and discount electronics retailers such as Lebanese in Germany, Yodobashi cameras, and French BAK cameras have used LED-equipped accessories. 5, LED lights to replace the traditional lamps will save more than 90% of the electricity bill, 60W incandescent lamps use a month's electricity bill is about 222 yen, while 6.3W LED lights use a month's electricity bill is about 23 yen, each The monthly electricity savings of 90%. Japanese LED manufacturers are rushing to introduce simulation simulation system products that can display annual electricity usage, emphasizing the economic advantages of LED lighting to consumers. The biggest thing about LED bulbs is that medium-sized fluorescent lamps are the smallest, while incandescent lamps are the smallest. Currently, the price of an incandescent bulb is around 100 yen, and an LED bulb is priced at 2,500 yen. The price of LED bulbs is 25 times higher than the price of incandescent bulbs. However, LED bulbs can be used for up to 40,000 hours, and if used for 5 hours a day, it has a service life of more than 20 years. The annual electricity bill reaches 277 yen. However, the life of an incandescent lamp is 1000 hours, so it can be used for 6 hours a day for 5 hours. Consumers need to spend 2,376 yen per year to buy incandescent bulbs. The comparison of incandescent lamps and bulb-type fluorescent lamps shows that although the initial cost of the most expensive LED lamps is the highest, after one year, the maintenance cost of incandescent lamps is equivalent to the price of LEDs. After two years, the maintenance cost of incandescent lamps is LED lamps. 1.7 times. After five years, the maintenance cost of LED lamps is equivalent to the maintenance cost of bulb-type fluorescent lamps. Therefore, it is most advantageous to use LED lamps. From the current situation, consumers are more inclined to buy cheap incandescent or fluorescent lamps because they hardly try expensive LED lights. However, from the perspective of consumers paying for electricity for a long time, it is absolutely more economical to use LED lighting. Second, Japan's LED certification standards Japanese market demand for LED certification standards On the one hand, there are a certain number of low-cost LED lamps made in China on the Japanese market, which has disrupted the popularity of Japanese LED lamps. Japan still does not have LED lighting standards and certifications, so low-end LED lighting has occupied the entire market. The Japan Electric Light Manufacturers Association has prepared raw data on the safety specifications of LED lamps of the Japanese Industrial Standard, but will be approved next year. In view of this situation, in order to eliminate the distribution of inferior products in the market, it is extremely urgent to develop safety standards and certifications for display screens and LED lighting products. In addition, there is another urgent need to develop LED lighting standardization. If Japan has established LED lighting standards, then there are a large number of LED lighting leaders who are engaged in this industry. The United States insists on the certification of LED lighting standards to a large extent. It reflects that LED lighting standards will become an obstacle for Asia to enter the LED lighting market in the future. 100 Japanese companies are preparing to develop LED lighting standard certification at the LED lighting industry conference, which is expected to have a major impact on future LED lighting international certification standards. 1. Japan JIS certification standard JIS certification Japan still has no LED lighting certification and safety standards. The delay in the development of LED lighting certification is due to the need for a new perspective on peripherals, functional testing and safety specifications, due to the different principles of LED lighting. However, there are still many standards that can be utilized. JIS is a recognized, voluntary standard established by the State under the Industrial Standards Act. The JIS certification standard measurement method needs to check the model, size, quality, function and product safety. JIS Certification Summary JIS certification requires detailed quality certification to enable users and consumers to use high quality products and processed products with peace of mind. Therefore, the product complies with the JIS certification standard and also has the JIS certification mark. JIS is not a product inspection method that guarantees that industrial products and processed products comply with JIS standards, but the on-site audit system identifies the entire factory system and checks the skills of industrial products and processed products in accordance with JIS certification standards, and is designed to allow the use of JIS certification marks. A JIS-certified company needs the ability to continuously manufacture JIS-certified security products. In order to verify this capability, the audit is performed by a certification body accredited by the Japanese government or a third party, and the audit results are used as indicators of public procurement projects. Since the revision of the industrial standardization law on October 1, 2005, a new JIS certification standard system has been in force. The application includes 900 electrical and electronic equipment. This is very similar to the Korean KS scoring system. LED lighting belongs to the field of electronic equipment and generators. Importance of JIS Certification Standards The JIS scoring system is designed to protect the interests of consumers and users, allowing the use of products, packaging and product containers that conform to the JIS certification mark. Therefore, when the quality of a product meets the JIS standard quality assurance, it will be successfully placed on the Japanese market. In addition, due to the certification relationship, the reliability of the product is improved. The JIS certification is very similar to the Korean scoring system. A total of 12 countries in the overseas market have accepted JIS certification standards: Korea, North Korea, Taiwan, China, Indonesia, Philippines, Thailand, Myanmar, Vietnam, India, Malaysia and Mexico. However, each country has every mandatory certification system, so mandatory certification standards must first be obtained. After the certification body has been inspected, the certification body will perform on-site audit and quality management system audit. If the company passes the audit, it needs to fill out a Japanese Industrial Standards License Form, and then register with the relevant department and obtain the JIS use mark license. 2. Japan PSE Certification Standards PSE Certification Summary The company plans to produce electrical equipment and materials or obtain certification standards to enter the Japanese market, and its importers should report to the Japanese Ministry of Economic Affairs and Industry and Commerce. In 1961, the Electrical Equipment and Materials Control Act was enacted to regulate the production and sale of electrical equipment to ensure safety. Respond to technological advances and diverse living environments. However, the Ministry of Economy, Trade and Industry has revised the Electrical Equipment and Materials Control Act into a new law called Electrical Equipment and Materials Safety, which aims to transform government control into private autonomous control. The new law came into effect on April 1, 2001. According to the new regulations of the Electrical Equipment and Materials Safety Law, in addition to the conventional Dentori logo and T-Mark, the PSE certification mark was introduced. Passing the conformity test is a voluntary system and Japanese electrical equipment manufacturers and importers need to obtain and use the certification mark. PSE Certification Program This certification is designed to distinguish between special electrical equipment and materials as well as other electrical equipment and materials. Article 9 of the Electrical Equipment and Materials Control Law states that special electrical products shall pass the conformity inspection by the registered testing agency according to the classification of electrical appliances and materials, and then save the certification. Since LED lighting is an electrical device, it must enter the Japanese market. There are two types of certification marks: the PSE Diamond certification mark is used to specify the product, and the PSE Circle certification mark is used for non-designated product certification. All electrical equipment and materials are included. More specifically, there are two areas: designated products and non-designated products. SP includes wires, fuses, wiring devices, current controllers, ballast stabilization, electric heating appliances, electromechanical devices using electromotive force, applied electromechanical, electrical machinery, etc., moving generators. Advantages of obtaining PSE certification This certification is a safe and mandatory certification for companies wishing to enter the Japanese electrical market. In particular, PSE certification is a new system that allows companies to obtain certification from third parties for free. Because of this more rational and objective regulations, PSE certification has greater reliability. According to the PSE certification, only Japanese manufacturers or importers are responsible, not foreign manufacturers, which proves that this certification in Japan is very strict and has a high reputation. Obtaining PSE safety certification is a prerequisite for entering the Japanese market. PSE Certification Procedures Application forms and test samples are submitted to the CB testing facility. The CB testing agency then conducts product testing. If the product meets all required standards, the CB certification body will issue a certification. Applicants can use the PSE label on their products upon receipt of the certificate. Third, the Japanese LED market entry strategy The Japanese government announced that the LED lighting industry's market share will exceed 20% in 2015, Japanese companies focus on investing in the LED lighting industry to expand their industrial base. In Japan, there are world-leading LED manufacturers such as Nichia Chemical, Toyota Synthetic and Showa Denko, Matsushita Electric, Toshiba and Sharp entering the LED industry, indicating the possibility of further growth in the Japanese LED lighting market. Taking into account the characteristics of the Japanese market and industry, the Japanese market entry strategy is as follows: Acquired PSE certification Japan has set the product safety (PSE) conformity assessment and appraisal standard for electrical appliances and materials since July 2012, which aims to require the Japanese market. All LED lights on are certified by PSE. In order to enter the Japanese market, LED products should obtain PSE certification. Entering the local market through Japanese agents Japanese companies prefer to import through Japanese agents because they can easily solve problems and have good after-sales service after importing. To this end, companies intend to enter the Japanese market and need a reliable Japanese agent. Improve consumer reliability of products Japanese consumers will give priority to purchasing domestic products, so many people are very picky about imported products. After purchasing the product, if the supplier answers the customer's request for slow or exaggerated factors, then the customer will be lost. To this end, any false and exaggerated information should be avoided, and answering Japanese customers should be based on reliability. Focus on raw materials Some large Japanese conglomerates have begun to engage in the LED lighting industry, forcing Japanese SMEs to target the niche market. It is the material industry of LED lighting, the rapid development of LED lighting market, leading to the shortage of related raw materials, such as sapphire substrates and MO, LED raw materials industry jumped to the top of the industry. Therefore, the market prospects in the raw materials sector are broad and another good way to enter the market. 4. Characteristics of lamps defined by the Japan Institute of Energy Economics (IEEJ)
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