Why do high-end cars import luxury car companies have long dominated the market, horizontal and vertical restrictions and no one manages, behind the need of China's auto market authorities to reflect, car companies and various interests have inextricably linked, who is helping The deformity of the luxury car market in the high-end car market is probably far more than that of car companies and consumers. For example, does the tariff system meet the needs of the ever-changing import market?
Before the national anti-monopoly department was about to issue a ticket, the popular Jaguar Land Rover could not sit still, and Jaguar Land Rover’s response was not a protest, not a complaint. Of course, it did not dare to protest, but to its three models. Guide price adjustments.
It seems that the National Development and Reform Commission's price supervision and inspection and the issue of the monopoly bureau have played a preliminary role. Jaguar Land Rover China said that from August 1st, the average manufacturer's guidance price for all models including "Land Rover Range Rover Plus 5.0V8", "Land Rover Sport Edition 5.0 V8", and "Jaguar F-TYPE Convertible Edition" will be lowered. RMB 200,000.
One stone stirred up a thousand waves, some predicted that the dominoes are about to collapse... Someone also chose Jaguar Land Rover to choose three cars to cut prices: "I have no sincerity, I found that 4 is also going down", "Lower two sold very little , meaning, in fact, I understand the meaning of "...
Regardless of whether Jaguar Land Rover’s price reduction is a good deal for the relevant state departments, or whether it is true sincerity, and whether other luxury car companies will follow up, in the long run, China’s high-end luxury car market has long been In particular, the price of imported high-end luxury cars and the high maintenance and maintenance have long been squandered by consumers. A Land Rover car has been sold above 600,000 yuan, which has led to a wide discussion in the car circle.
The anti-monopoly investigation initiated this time, on the surface, allows some manufacturers to actively reduce the high price, but the real role is to force manufacturers to reduce maintenance costs, in the after-sales service link to "clean up", this is really for the industry It has reached a warning role and brought benefits to consumers.
The average reduction of RMB 200,000, the highest price cut of 300,000 yuan, and the dealers usually have the possibility to increase the price to 60,700,000 yuan ... do not see, I saw a shock. This is the ecology of China's luxury car market: the price increase of hundreds of thousands, I still sell, the price cut 300,000, I still get the hand, what are you?
It is true that the price of imported luxury cars is so high that it is caused by many reasons. The tariffs account for a large part. However, there are many local tyrants in China, and the luxury car market has been hot and hot. The rich second generation rich three generations of the second generation of upstarts As well as the gold collars who struggled on their own, they boosted the luxury car market and let the foreigners have fun. Although it can't be said that people are more stupid, but in order to compete for an insufficient supply of imported luxury cars to increase the price of hundreds of thousands of local tyrants, this car market is a bit deformed. Imported luxury car companies are lying to make money, and the price is artificially high.
However, this does not mean that high-end cars and imported luxury car companies are justified, and they have peace of mind. The relevant departments of the country have taken a fancy. For many years, some luxury car companies in luxury cars have “horizontal restrictions, vertical restrictions and Abuse of market dominance and other suspected monopolistic behaviors."
Then, why are these auto companies “alleged monopolistic behaviors such as “horizontal restrictions, vertical restrictions, and abuse of market dominanceâ€? If the problems are all attributed to these auto companies, it is obviously not objective. In the world’s largest automotive market, they are able to “horizontally limit, vertically limit†and “abuse market dominanceâ€,
It is not that the competition is not sufficient. First, there are “soils†of such operations in the Chinese market, including consumer protection departments, relevant departments, industry associations, etc., which basically do not impose restrictions; second, high-end car companies have taken a fancy to Chinese consumers. "Only buy expensive" face consumption.
The anti-monopoly investigation has already made Jaguar Land Rover actively adjust the price. It is still unclear whether other car companies will follow suit. However, the resulting downward adjustment of after-sales service prices and the downward adjustment of the zero-to-zero ratio of spare parts are expected. Rewrite the history of high-end car consumption.
In addition to Mercedes-Benz lowered the after-sales price, on the 26th, FAW-Volkswagen Audi officially announced that it will actively reduce the price of original spare parts for domestic models from August 1st, and the price of “zero ratio†will also decrease, such as Audi A6L. The “zero ratio†will be reduced from 411% to 291%, and the cost of users in use and maintenance will be reduced accordingly. In addition, the price of the Audi A6L TFSI comfortable 2.0-liter TFSI engine dropped 22%, the multitronic stepless/manual integrated transmission was reduced by 38%, the body assembly was reduced by 16%, and the ABS unit was reduced by 25%.
At the same time, FAW-Volkswagen Audi also said that it will continue to improve the original spare parts price system according to market conditions.
From this point of view, high-end luxury import car companies have begun to respond to the national anti-monopoly, but the water is still stormy, obviously difficult to judge, such as car companies have announced the price reduction of individual products and the adjustment of after-sales accessories, and What kind of policy the country will use to go to the ground, to implement, to supervise the original source, is obviously not so simple.
Why do high-end cars import luxury car companies have long dominated the market, horizontal and vertical restrictions and no one manages, behind the need of China's auto market authorities to reflect, car companies and various interests have inextricably linked, who is helping The deformity of the luxury car market in the high-end car market is probably far more than that of car companies and consumers. For example, does the tariff system meet the needs of the ever-changing import market?
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