This year's China auto market, under the surrounding environment in which the global auto market is sluggish, has been “outstanding†since March, not only surpassing the United States in one fell swoop, but also taking down the title of global sales championship. It has also made new highs and public companies have not expected it. They have increased production and capacity expansion to meet market demand, and based on the future, they want to seize market opportunities.
According to the latest data from the China Association of Automobile Manufacturers, under the promotion of a series of policies to expand automobile consumption in the country, car sales reached 9.66 million vehicles in the first three quarters, surpassing last year's sales volume and approaching 10 million. China Automobile Association expects that the production and sales of domestic automobiles will double by tens of millions in mid-October, and may exceed 12 million vehicles in the whole year.
In the blink of an eye, it has entered the fourth quarter of this year, and it has reached the crucial goal of sprinting year-end targets for various companies to compete for the status of “Jianghuâ€. Although many manufacturers have no suspense in accomplishing the annual target, some have even completed the tasks established before the end of the year. A fully-competitive market must not slack off, work overtime, increase annual targets, and new cars continue to enter the market as the main theme of the automobile market in the near future.
The first three quarters inventory: sales in the first three quarters exceeded last year
According to data from the China Automobile Association, in the first three quarters of this year, China's automobile production and sales volume has exceeded the previous year's full year, with production and sales volume of 9,167,700 units and 9,662,700 units respectively, an increase of 32.01% and 34.24% year-on-year. Among them, passenger cars produced and sold 7.155 million units and 7.241 million units, an increase of 37.93% and 41.90% year-on-year; commercial vehicle production and sales were 2.4568 million units and 2.4212 million units, an increase of 17.35% and 15.59% year-on-year. From January to August, the automobile industry realized a total of 1,890.582 billion yuan in main business revenue, an increase of 10.27% year-on-year, and a profit of 122.293 billion yuan, a year-on-year increase of 17.57%.
At the same time, self-owned brand passenger vehicles ranked first in market share, with a total of 3,197,700 sold, a year-on-year increase of 57.42%, accounting for 44.16% of the total passenger vehicle sales, which was 4.36 percentage points higher than the same period of last year. The sales and sales of commercial vehicles were 2,456,800 and 2,421,200, an increase of 17.35% and 15.59% year-on-year, and overall continued to improve.
In the first three quarters of this year, the top ten automobile manufacturers in terms of sales volume were: SAIC, FAW, Dongfeng, Chang'an, BAIC, GAC, Chery Automobile, AVIC Automotive, BYD, and Brilliance. Among them, many companies have remarkable market performance.
Market expects record high in the fourth quarter
The reporter interviewed a number of high-level car companies, their voices are relatively consistent, and generally optimistic about the car market performance in the fourth quarter of this year. Perhaps there is no pressure to accomplish the goal, so it is relatively easy for many companies to overachieve the goal will become inevitable. At present, the momentum of strong sales in the auto market is continuing. The industry is very optimistic about the sales of cars in the fourth quarter of this year, because the positive driving role of the auto market policy will continue in the fourth quarter, and the wait-and-see attitude of consumers will also be before the end of the year. These months will focus on car purchases. At the same time, the situation of market out-of-stock will also be eased with the expansion of production capacity of manufacturers, and near the end of the year, the preferential policies for some models are expected to increase appropriately.
At the same time, it is expected that the country will announce the domestic automobile purchase tax rate for 2010 in late December. This means that there will be a round of “acquisition of tax-exempt trains†in the domestic market from October to December. Due to uncertainties in the 2010 purchase tax policy, consumers who plan to buy cars in the first half of next year are likely to buy their own cars. The behavior was advanced to the fourth quarter of this year. Analysts believe that this "last train" market may boost the domestic sales of new cars in the fourth quarter to a record high.
Dongfeng Citroen Public Relations Director Zhang Honghan said in an interview that the imminent adjustment of auto purchase tax may become one of the important factors that promote sales growth in the fourth quarter. "The introduction of the national purchase tax policy aims to prevent downturns. The purpose is to maintain stability. The current situation is not only not declining, but has grown substantially. Under such circumstances, we expect that the adjustment of purchase tax will come, so many preparations Next year, consumers’ car buyers may be able to shoot ahead of time, and in addition to the year-long car purchases, it is believed that the car market will perform well in the fourth quarter,†said Zhang Honghan.
Huang Zhijian, deputy general manager of Geely Automotive's Mingzhi Store, has seen overall improvement this year. The monthly average sales volume has increased by 30% year-on-year, up to 50%.
The situation of other brands is also relatively optimistic. At present, Geely does not have a clear target to increase the data. It is based on market conditions and is issued on a monthly basis.
Since the beginning of this year, many companies have been conservative about this year's market expectation. With the rapid heating up of the auto market, the market is always in short supply. Although car companies have expanded their production capacity, there is still not much inventory pressure at the dealers. A number of dealers in charge told reporters that the current inventory is not much, production and sales smooth, basically the new car to the store was taken away, in order to deal with the consumption boom again years ago, are actively seeking to supply the manufacturers.
In the fourth quarter of dealers traditional impulse stage, the price of the vehicle may have loosened. Industry analysts believe that after the end of October, in the face of fulfilling the year-end workload, the competition between different brand models and distributors of the same brand will become increasingly fierce, and the model terminal price is likely to move with the situation, but In the case of relatively strong demand, price cuts cannot be expected to be too high.
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