Recently, from the mid-quarter business of the Olympic Bell brand of Foton Motor Group, Foton Aaling beats the new national listing. Ao Ling’s light trucks not only emphasize high-speed, heavy-duty, energy-saving and environmental protection, but also optimize the suspension structure, increase the stiffness while reducing the weight, and continue the outstanding performance of “high-speed and heavy-dutyâ€, with many indicators such as power and carrying capacity. At the same time, they are all at the top level of similar domestic light trucks, but their prices are relatively economical. In particular, Ao Ling has surpassed itself in terms of fuel economy performance, handling performance, dynamic performance, bearing capacity, reliability and other aspects since the assembly of Revo and Cummins Power.
It is reported that with the world's strongest "heart" Cummins power, the Austrian Bell light truck upgraded again. After Foton Aoling implanted the Foton Cummins ISF 3.8 engine, Aubell not only has more powerful power, twice the torque of similar products, but also operates reliably and has lower maintenance costs. In short, because of the foundation of the Foton Cummins ISF 3.8 super engine, Aoling light trucks have truly demonstrated their performance in terms of fuel economy, environmental protection, efficiency, control, safety, comfort, reliability, practicality, and durability. A high level of balance. Many industry experts generally believe that the Futian Cummins ISF3.8 engine that meets the Euro IV emission standard will not only cause Austrian Bell to shake off other light truck brands in the domestic market, but will undoubtedly enhance the competitiveness of the Olympic Bell light truck in overseas markets.
Keeping pace with the situation - Annotation ambition
In 2009, it was a meaningful year for Futian Ao Ling. This year was the key year when Foton Aobo was able to accumulate a good deal of momentum. In the face of the international financial crisis and the overall decline of the entire commercial vehicle market, Foton Aoling achieved its performance in the first half of the year. In this “Fukuda Aoling Brand 2009 Mid-Term Business Meetingâ€, the word “potential†that impresses the attendees most deeply impressed the participants with a strong corporate advantage and strategy. Advantages, performance advantages, and talent advantages, in the face of the current favorable economic situation, policies and regulations, the high speed development trend of the Olympic Bell brand, and the advantages of partners, the dealers, service providers, and suppliers attending the conference are highly encouraged. Everyone is full of confidence. The passion is like fire, desire and "potential" to advance together, and the Olympic Bell brand will win the future together.
Wang Xiangyin, general manager of Foton Motors Group's deputy general manager of marketing, said: "AoLing light trucks are the strategic brands of Foton Motor. The solid and strong corporate strength of Foton Motor is the cornerstone of its continuous development and the confidence of its distributors, service providers and suppliers. The guarantee is the unmatched enterprise advantage of Foton AoLing.†Ao Ling Boda is inclusive and “chain innovation, cooperation and win-win†is the magic weapon for cooperation between Foton AoLing and a large number of distributors, service providers and suppliers. This is Futian. Ao Ling’s strategic advantage of harmonious development.
At the meeting, Zhao Jianmin, general manager of Foton Ao Ling brand, said that in the first half of 2009, Foton Ao Ling was market-oriented, and actively adjusted its structure to maximize its own advantages in light of its own actual conditions; and fully utilized the national “fuel tax†and “ Cars go to the countryside, “retreat from the Yellow Riverâ€, “discharge regulations†and many other favorable policies and regulations to maximize environmental advantages; fully mobilize the enthusiasm of partners such as dealers, service providers and suppliers to maximize resource advantages In this way, Foton AoLing’s business in the first half of the year improved rapidly and its development momentum was strong. According to statistics, in the first half of 2009, Ao Ling light trucks faced a strong growth trend. The market sales volume increased by more than 15% year-on-year, and the growth rate ranked first among domestic similar brands. In particular, during the critical period when the National III standard was fully implemented, the Olympic Bell brand quickly responded to changes in customer needs, disseminated its advantages in products and services, and built a new customer value platform. It provided important support for the marketing breakthrough of Aoling 2009 and accumulated valuable wealth for Ao Ling light truck marketing.
The scores achieved by Foton Aoling in the first half of 2009 and the goal of Ao Ling Development greatly encouraged the representatives of participating dealers, service providers and suppliers, and also enhanced the confidence of dealers around the world to Olling light trucks. The manager of the dealer from Guangzhou, Yao, said: “The development momentum of the Austrian Bell light truck is strong. It has developed together with the distributors and has given us a lot of benefits. This annual business conference will play a strategic role as a link between the past and the future. An incentive and a spur. We are confident that we will achieve another victory in the second half of the year."
Take the opportunity to raise potential - with the dealers, service providers, suppliers win-win future
Zhao Jianmin, general manager of Futian Ao Ling brand, stated that in the second half of 2009, it was a crucial period for Fukuda Ouzhuang to develop and work hard; the product adjustment, distribution network adjustment, and organizational optimization were the focus of marketing work in the second half of the year.
In terms of products, we will carry out adaptive commercial reforms that meet market demands and build incremental product platforms. Accelerate the development of matching power products such as 4JB1 and LEVO, and use the world’s advanced engine technology to create the core advantages of power differentiation. At the same time, subdivide the target market according to the characteristics of the use environment, use, and working conditions, and develop adaptive products for targeted development. , continue to improve the product's adaptability to meet the needs of different customer groups, and further enhance product quality, strengthen the image of high-end products.
In terms of distribution network, through the optimization of existing networks and the development of blank areas, build high-quality network channels. The two sides of the distribution network are adjusted and nurtured. On the one hand, the network coverage of blank areas is improved through network adjustment. On the other hand, various means such as push sales, integrated image building and financial support are used to nurture and improve dealer distribution capabilities, and nurture core distribution. The internet.
In terms of organizational optimization, the Group continued to optimize its marketing management team and set up an organizational security platform. In combination with the business development stage, through various channels, timely recruitment, supplementation, and optimization of human resources for R&D and marketing systems will enhance team management and operation levels and create a first-rate marketing team for the commercial vehicle industry.
Foton AoLing adheres to the development strategy of linking innovations, and partners with distributors, service providers, suppliers and other partners, and continues to maintain equality, trust, communication and responsibility, strengthen teamwork, advance with the times, and develop together. .
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