From January to September, sales of Yuchai 6L and 6M heavy-duty truck engines surpassed the full-year level of last year (2008). Among them, YC6L sales increased by more than 20% year-on-year; YC6M sales exceeded 10,000 units, an increase of over 80% year-on-year, and sales are expected to double in the year.
At the beginning of 2009, in the face of the impact of the financial crisis on China's truck market, Yuchai broke the traditional way of thinking, fully tapped the market segment demand, seized the opportunity of national infrastructure construction and post-disaster reconstruction, and stepped up the marketing of truck heavy machinery.
Based on the experience of heavy machine operation in the heavy truck market in recent years, Yuchai implemented a new marketing model combining brand marketing and market promotion. The company will give priority to docking OEMs and protect market resources. Leaders of sales lines will personally lead and lead the technology and business. The relevant personnel of the market departments have been out for a long time, and they have visited the key manufacturers and core distributors. Through continuous communication with key OEMs, we strengthened the mutual market dynamics information and promoted the Yuchai Engine's entry into the master plant product planning.
Yuchai's new combination marketing model is based on brand marketing and market promotion. As of the end of September, Yuchai organized and cooperated with Dongfeng Commercial, Liuzhou Auto, Beijing Auman, Anhui Jianghuai, Aerospace Taian and other manufacturers to carry out joint heavy truck heavy truck marketing activities for a total of more than 40 times. The truck power marketing department marketing promoters often rushed around. Heavy truck traditional markets such as Inner Mongolia, Jilin, Shanxi, Guangdong, Fujian, Jiangxi, and Hunan communicate with the host plant area managers, core distributors, and core customers to drive heavy truck engine sales.
In order to guarantee orders for each heavy machine, the Truck Power Marketing Business Unit reclassifies the business area and arranges special person regional business to manage it, so as to realize full monitoring and control of the heavy machine order business, and timely follow-up of heavy machine parts and components to effectively protect the heavy machinery. Order delivery.
Yuchai 6L and 6M heavy-duty engine gradually formed the product integration advantages of “1+1>2†and could meet the needs of more market segments. YC6L locked lightweight road heavy trucks, and YC6M gradually changed the habits of heavy truck users. Let more and more users change from using a medium-speed, low-fuel engine to a low-speed, low-fuel engine. The strong integration of the two engines further expands the space for Yuchai heavy truck engines.
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