Recently, from the 2009 Top 500 Chinese Enterprises Summit and Large Enterprise Summit, Good News was reported: Guangxi Yuchai Machinery Group ranked 265th in the Top 500 Chinese Enterprises and 141th in the Top 500 Chinese Manufacturing Enterprises with operating income of 20.988 billion Yuan. This is Yuchai Group's entry into the Top 500 Chinese Enterprises for six consecutive years since 2003.
The latest statistics show that in the first eight months of this year, the total diesel engine production and sales volume and growth data have both declined, which is significantly lower than the industry’s average growth rate in previous years. But the scenery is good here. Yuchai Group bucked the trend and from January to August 2009, it realized sales income of 17.28 billion yuan including taxes, an increase of 13.02% year-on-year; cumulative sales of diesel engines totaled 464,000 units, an increase of 8.64% year-on-year. Diesel engine production and sales continued to be in the same industry. first place. What is the secret? For this reason, the author visited the famous manufacturer of domestic engines.
Crisis swells the backbone of the national industry
The financial crisis that began in 2008 has caused the real economy to be overshadowed by many manufacturers. Yu Ping, chairman of Guangxi Yuchai Machinery Group Co., Ltd., warned all employees: "Yuchai must strengthen the backbone of the national industry! The crisis is not terrible, and terrible is that there is no preparation."
"There is a 'machine' in 'crisis'." Junping firmly believes: "To maintain sustained and healthy development, Yuchai must always maintain a strong sense of crisis awareness and responsibility, seize opportunities for development, strengthen Yuchai's 'hematopoietic' function, and perpetuate reform and innovation in Yuchai's development. In the whole process, a virtuous cycle will enable Yuchai to be able to calmly, turn 'critical' into a 'machine' at any time and achieve a sound and rapid development."
In 2008, in the face of the financial crisis that ravaged the world, Yuchai Group leveraged the advantages of talents, products, markets, services, culture, and management to optimize the industrial layout and adjust the product structure in a timely manner. Resolving the crisis and achieving an upward trend, sales revenue was 20.988 billion yuan, a year-on-year increase of 14.32%, surpassing the 20 billion yuan mark for the first time; diesel engine production and sales reached 550,000 units, a year-on-year increase of 35%, and a new record high. It was the year 2000 sales volume. At 7 times, it has maintained high-speed growth for 8 years in a row. The average annual growth rate has reached 37%. Diesel engine production and sales continue to rank first in the country.
Of particular pride is that during the 2008 Beijing Olympic Games, there were more than 5,000 special Olympic vehicles equipped with Yuchai State 3 and State 4 green power as the only domestic power brands serving the Beijing Olympic Games to serve the Beijing Olympics and highlight Yuchai The excellent quality of the machine shows the elegance and pride of the Chinese nation.
If the crisis consciousness is the premise of the enterprise to resolve the crisis, then Yuchai bravely braces the backbone of the national industry at the crisis and the actions to successfully resolve the crisis are more worth learning.
It is understood that Yuchai shall hold more than two business analysis meetings each year, and analyze the market conditions according to the international market and national policies, and know each other. This enabled Yuchai to make correct decisions in due course so as to make Yuchai’s strong market stronger, weaker markets also gain strong development, and eventually catch up with competitors and lead the industry’s development trend.
At the beginning of this year, as the global economy continued to decline, Yuchai resolutely put forward the overall management policy of “internal training, building and development†and built Yuchai’s excellence from the four aspects of culture, internal training, external construction and innovation. The management of the crisis turned the crisis into a good opportunity. In the face of different market segments, Yuchai adopted different methods and tactics to solve the contradictions of market, capital, production capacity, resources, and labor shortages.
The first is to optimize the industrial layout. Yuchai has divested many subsidiary companies with low relevance, small scale, and low technological content, and has exercised control over fine companies with large correlation and core components. In November 2008, he successfully entered the Haihong Group and acquired a 35% stake in the company to resolve the long-term reliance on imports from Yuchai Heavy Industries. In March this year, Jining Yuchai Engine Co., Ltd., jointly invested by Yuchai Corporation, Zhejiang Geely Group and Zhejiang Yinlun Company, laid the foundation for the foundation. After the project is completed, it will form an annual production capacity of 300,000 environmentally friendly diesel engines for Type 5 passenger vehicles. Taiwan's capacity; In May of this year, the first high-power marine diesel engine was successfully rolled off in Ziyang, Sichuan Province, marking that Ziyang will become an important production base for Western vehicle diesel engines and domestic large-scale marine diesel engines; in September, it will produce 100,000 units a year. Xiamen Yuchai Co., Ltd., the engine production capacity, held a production ceremony.
The second is to adjust the product structure in a timely manner. We will firmly seize the country’s 4 trillion yuan investment to stimulate new opportunities brought about by infrastructure construction projects, “automobiles going to the countryside†policy, cancellation of road maintenance fees and government subsidies for agricultural machinery and other policies, especially under the national agricultural machinery subsidy policy, fuel oil The policies on the implementation of taxation and toll policy and road pricing and charging policies and the development of such policies in trucks, passenger cars, and general aircrafts, etc. Since last September, Yuchai has adjusted the product structure, improved product quality, and conducted technological research in conjunction with the market. Product development shifts toward low-price, light-weight, and fuel-efficient. At the same time, we have vigorously developed agricultural machinery products and implemented large-scale cost reduction projects. We have made remarkable achievements and have won the advantages of products and markets for the development of Yuchai.
The third is to intensify efforts to expand into rural and overseas markets. According to changes in the market, Yuchai's sales team has overrun operations to snatch market share. After extensive investigations, it has been discovered that the rural and overseas markets have great potential. Yuchai resolutely sells its products from the “town†to the “village†and sells it from home to overseas, opening up a broader market space with brand advantages. Last year, the national agricultural machinery subsidies were 4 billion yuan, which has increased to 10 billion yuan this year. For every farmer buying a farmer, the average subsidy is nearly 30%, and the maximum subsidy for large-scale machinery is 200,000 yuan. According to the current estimate of the market share of Yuchai's agricultural machinery reaching 40%, the national market will bring Yuchai an increase of 500 million yuan each month. In terms of overseas markets, Yuchai's excavators have also been exported to more than 30 countries and regions in five continents including Europe, the United States, and Oceania, and have achieved an internal and external sales ratio of 1:1. Exported 952 excavators, with an export value of USD 23, 000, which was the highest in history, and exports of excavators below 15 tons ranked first in the country. On February 17, 2009, Yuchai entered into a 10 million US dollar agreement for the supply and sale of engine products with Russian companies. It was the first time that China's single engine products were exported to Russia in bulk.
In fact, in the context of the global financial crisis, Yuchai’s development can be described as “suddenly rapid progressâ€. Around the world, various types of machinery with "Yuchai Xin" are everywhere, and they have performed one after another moving story.
Rely on scientific and technological innovation to build an international brand
The key to business development lies in the market. The core of the market lies in successful products. The success of products lies in technological innovation. In recent years, Yuchai has been keeping a close eye on the market, keeping a close eye on the policy, keeping a close eye on its rivals, and closely surrounding the theme of technological innovation taking up the market. In accordance with the product development concept of “production generation, R&D generation, and reserve generationâ€, Yuchai has continuously improved through technological innovation. The grade and level of products, the development of marketable new products, new varieties, to meet the actual and potential needs of users, so that Yuchai's product platform has stood the test of fierce market competition, and has become the main market share Advantage.
To this end, Yuchai always maintains the advanced nature of its products and sticks to the world's advanced level to engage in innovation. The second is to always pursue product applicability and regard user's needs as the purpose of product development. The third is to continuously improve product economics. While maintaining the advanced and reliable products, we also pay attention to eliminating "excessive functions" of products and adopting a series of improvement measures in design and technology to continuously reduce design costs. This not only creates price advantages for enterprises, but also provides users with lower purchases. Use cost conditions.
An authoritative expert in the industry said: “The machines that can work normally in the alpine mountain areas such as the Qinghai-Tibet Plateau must be machines with very good technical performance. The Qinghai-Tibet Plateau is a touchstone for construction machinery. It is called 'the third pole of the earth'. The Qinghai-Tibet Plateau, due to high altitude, ecological fragility and harsh environmental and climatic conditions, is the most representative and generalized test of environmental technology adaptability of construction machinery and equipment.â€
At present, many companies at home and abroad have sent a group of personnel to Tibet to open up markets and solve problems in order to prove that their products have strong vitality. After trying in Tibet for some time, many companies finally gave up the plateau market. The Yuchai people are brave enough to shoulder the social responsibility of environmental protection pioneers. After continuous scientific and technological breakthroughs, they overcome difficulties such as difficulty, risk, and time constraints, and have developed a core engine technology that relied on independent innovation to master the plateau and alpine regions. new road.
In order to improve the product's plateau and high-cold performance, Yuchai established a test base on the Qinghai-Tibet Plateau, where the operating environment is harsh, tracking users, understanding information, and improving in a timely manner, so that the internal quality of the product is continuously improved. Today, most of the passenger cars used in the new plateau and high-cold areas in China are powered by the all-new Yuchai State 3 engine. Engineering trucks also perform well. The users all said: When Yuchai was selected, he chose to be assured.
Technology has earned Yuchai a reputation. Yuchai's products are highly acclaimed in the plateau area with an altitude of 5,000 meters. All performances meet the design requirements and are approved by the national quality supervision department.
“The key to scientific and technological innovation is people-oriented, human resources are the first factor in the development of enterprises, and people win.†Yu Ping, chairman of the Board of Directors of Guangxi Yuchai Machinery Group Co., Ltd., pointedly stated that “the foundation of innovation is talent building. Talent is The leading force of innovation is the most precious resource. The ultimate goal of enterprise competition is talent competition and talent team competition."
To this end, Yuchai regards “Talented Talents, Created Yuchai Albert †as a talent introduction concept, and regards “a high-quality cadre team, a high-performance management team, and a creative labor group†as a talent team construction concept, and “goes out "Coming in," combining training and practice, paying attention to ways of keeping people, taking care of business, combining job incentives and spiritual incentives, showing all employees the stage of talent, forging Yuchai's high-quality team of cadres and high-intelligence R & D team, highly skilled labor force. At the same time, they also made full use of social resources, accelerated the pace of technological innovation, and cooperated with many institutions at home and abroad to jointly complete a number of national key scientific and technological projects.
A good mechanism has enabled Yuchai to produce a large number of talents. As a result, Yuchai’s employees’ enthusiasm for participating in scientific and technological innovation work has been increased. The Group has formed a good atmosphere of research technology, learning technology, technology, and innovation, and has accelerated the construction of independent innovation capabilities. Accelerating the development of independent core technologies and accelerating the transformation of scientific and technological achievements has played a positive role. So far, Yuchai’s core research and development organization, the Yuchai Engineering Research Institute, has gathered more than 400 scientific research personnel, including 6 experts enjoying special allowances from the State Council, 11 national technical experts, 24 doctors, and 56 masters. 196 senior engineers have formed a R&D team with multinational corporate background and practical experience.
In recent years, Yuchai has adhered to the principle of “producing a generation, R&D generation, planning a generation†and “advance conception and leading applicationâ€. The engine products are light-duty and heavy-duty, and the excavator products have extended from small to medium-heavy duty, forming a wide range. The series and variety of product patterns laid the foundation for Yuchai to seize every opportunity and quickly occupy the market. The advantages of these products make Yuchai's market advantage obvious: Yuchai's 6 series of 26 models have obtained the international CE certification for the “pass†of the European market; Yuchai has long led the power market of China Card, and its share has been at the top of the list. In 2007 and 2008, the market share was 60.5% and 55.7%, respectively. It accounted for more than 50% of the market for large and medium-sized passenger cars. In 2007, it accounted for more than 50% of the domestic bus market. In 2008, Yuchai accounted for 55% of the powertrain in the passenger car industry and became the leader of the industry. In the 30th loader market, it maintained its absolute leadership position, and its market share in 2007 reached 65%. The market share of the new 50 loader year by year Incremental. In 2008, the market share of road rollers, air compressors and harvesters reached 11%, 44% and 43%. In 2009, the coverage of Yuchai's engine products in the agricultural machinery market, shipbuilding market, and road transport market increased by 40%. Yuchai's products sold all over the world have also been well received by overseas users.
Not only that, Yuchai has also made many major breakthroughs in technological innovation achievements, patent technology declarations, and intellectual property protection work in recent years, and has also paid great attention to independent intellectual property rights and national brand protection. From 2006 to 2008, Yuchai obtained 241 patents, including 29 invention patents. For three consecutive years, the number of patent applications ranked first in Guangxi, and the first prize for scientific and technological progress in Guangxi, and eight scientific and technological progress awards at provincial and ministerial level were awarded, and it was awarded as “National Patent System Advanced Collective†and “National High-tech Enterpriseâ€.
Develop with passion and responsibility
Founded in 1951, Yuchai Group is headquartered in Yulin City, Guangxi Zhuang Autonomous Region. During more than 50 years of operation and development, especially in the past few years, Yuchai has grown from an annual output of only a few thousand diesel engines to an annual output. With 550,000 diesel engines, it has become China's largest internal combustion engine production base and China's top three road transportation companies, and China's top 100 auto parts enterprises; it has developed from a single diesel engine to an engine, engineering machinery, special-purpose automobile, logistics and electromechanical, and automobile chemical industry. , a large-scale modern enterprise group with six regions, auto parts, multi-variety, and multi-industry.
In recent years, Yuchai people step by step, adhere to the road of green industry development, under the leadership of Fuping, actively promote scientific and technological innovation, technology-led, based on products, talents, mechanisms, strategy, culture, property rights As a link, applying advanced information technology, we have implemented a high-performance model, implemented full-person management, comprehensive budget management, implemented a brand strategy, continuously reformed and innovated, and promoted the sustainable, healthy and rapid development of the company.
According to statistics, there are 13 series and more than 1,300 varieties of Yuchai diesel engines. This wide range, multi-product development pattern, and strong product research and development capabilities have enabled Yuchai to basically achieve what the market demands and what it can produce. "The East is not bright in the west." When the market environment changes, Yuchai always takes products that adapt to changes and quickly put them on the market, thus maintaining the development of the company.
As Fu Ping said in an interview with the author, “Yuchai's sales revenue exceeded 10 billion yuan in 2004. In early 2006, Yuchai identified the goal of 'rebuilding a Yuchai' in three years. Its core is 2008. The Group’s sales revenue exceeded RMB 20 billion and faced this goal, the cadres and employees at that time felt a lot of pressure and the tasks were heavy, and everyone had no end in mind.As a result, Yuchai’s sales revenue exceeded RMB 20 billion for the first time in 2008, reaching RMB 20.899 billion. , an increase of 14.32% year-on-year; engine production and sales exceeded 550,000 units, a year-on-year increase of 35%, and sales continued to maintain its leading position in the industry. The goal of “rebuilding a Yuchai within three years†was successfully achieved. This fully demonstrates that Yuchai’s overall strength has been significantly enhanced. Technological innovation has played a very important and crucial role."
A record high, and for eight consecutive years ranked first in the industry. With a large-scale high-growth rate of over 30% per year, Yuchai has created a unique “Yuchai phenomenon†in the world's entire industry, and has created an eye-catching “Yuchai whirlwind†in the industry.
In the face of the future, Yuchai people are full of lofty ambitions. They unremittingly promote the development of scientific and technological innovations, and propose comprehensive domestic and international joint ventures and cooperation to accelerate the introduction and application of new and high technologies, and extend the industrial chain around key business operations, focusing on development. The related industrial products such as diesel engines, construction machinery, special vehicles, auto parts, automotive chemicals, and logistics integrate technical advantages to create Yuchai aircraft carrier, further enhance the international market competitiveness of products, and strive to make Yuchai machinery a world-renowned brand. To realize the grand strategic goal of building Yuchai into a large multinational enterprise group.
Airui Brake Systems Co., Ltd. , http://www.wfbrakeplate.com