What are fasteners? Baidu Encyclopedia explained that it is a general term for a type of mechanical parts that are used when two or more parts are fastened together into a single piece. Perhaps in Liu Pingbao's view, the inconspicuous Dongfeng fasteners are the important components that connect the entire Dongfeng plate as a whole.
Prior to the interview with Dongfeng Parts Company of Shiyan, we basically did not know what the fasteners were. Liu Pingbao made a simple interpretation for us, in a word, "small screws, big world."
I immediately feel that this is a more refined industry. "Delicacy", a description of me so unusual, actually made Liu Pingbao and others in the company's fastener company somewhat excited. "A lot of people think that we are just doing screw nuts. It's no big deal. Someone finally said a fair word for us today."
Put Tiger Down
Reminiscent of the scene that had just entered the Ten Commandments, Liu Pingbao's mood was complicated and difficult. Like many people, he came from the legendary good welfare of Dongfeng Company. Unfortunately, his luck was bad. In 1999, he came in time to catch up with the group's most difficult days. But now it seems that it is actually the last darkness before the dawn of the east wind.
More than a hundred young people from various colleges and universities in the country and early twenties were pulled into the mountain city of Shiyan. The sight of the place was a dilapidated, gray-headed land. Dongfeng employees had been sent for several months. No salary came. "Isn't it anything other than a married woman? How could it be?" Liu Pingbao's heart's drop can be imagined. In the first few days, the most frequent activity of their day was gathering and whining. Later, the conditions were better. I just passed the time in the internet cafe. In short, there is not much hope.
Around the year 2000, when Miao Miao, general manager of Dongfeng, he began to reform drastically and set up a military order. "If Dongfeng fails to achieve profitability by the end of 2000, I will resign."
Miao Miao proposed a slogan of "doing something, not doing something." It is roughly a project to develop advantageous resources and let go of the whole or not to make money. The Dongfeng Fastener Company was the one that was "not worth it" at that time. The fasteners use an image metaphor to describe the situation at the time: this is like a big family experiencing difficulties. The father and his younger son said: “The family is poor. You go out and mix and eat.†Accepted, but also had to pack out and fight hard, the fastener company was so put down. At that time, most of the fasteners heard the news, and the same reaction was in their minds. “Finally, the fasteners were abandoned and they waited for production to stop.â€
The story behind it seems to be a bit old-fashioned, because we can always see the story of a lifetime. However, in reality, it is not so easy to do. Fastener companies were naturally included in the list of “doing something wrongâ€, but then nothing was done. After some evacuation, it finally followed the entire east wind and ushered in a turning point.
Liu Pingbao recalled that during those years, he had tried several times to “flight away†from the place where he felt that he had nothing to do. However, all three postgraduate exams ended in failure, and other opportunities did not favor him. “This may be God's purpose. I'm destined to work here.†Liu Pingbao’s current position is Deputy Minister of Technology Development of Dongfeng Fasteners, and he has also settled in Shiyan.
Taking the resignation report to work
The transformation of the fastener company does not happen overnight. Some twists and turns in the middle cannot be avoided. However, all this is a good opportunity for Liu Pingbao's new force. Since 2003, both Dongfeng and fastener companies have begun to accelerate their operations, such as installing a strong engine.
After Dongfeng and Nissan entered into a joint venture, a large number of elaborate cost and site management methods are influxed into Dongfeng’s various segments. Naturally, fastener companies are no exception. For example, a profit of 500 million yuan in a certain year may not be considered too much in the past. Everyone has a little more bonus and will continue to do so next year. "By introducing Nissan's fine management method, it is necessary to figure out the cost and profitability of each part, which parts are the most profitable, and then be able to better establish the capacity planning and direction for the next year."
In 2004, Dongfeng Fasteners Company's equipment was completely renewed and began to cover a single commercial vehicle at the passenger vehicle level. The main focus was on Shenlong Motors. Liu Pingbao also began to take the lead in that year. “Every 20 million devices have to be led and updated by myself. On the one hand, I do have some skepticism. On the other hand, I am very glad to have such an opportunity. I can't help the master sigh. I caught up with the opportunity. This experience of establishing a complete set of equipment is not a decade or even decades. It is no chance to touch it."
At that time, everything was speeding. Dongfeng Fasteners achieved a great improvement in their technical strength, but they were the most stressful period. Liu Pingbao once again fell into memory: “At that time, everyone was highly tense. In order to satisfy the demand for products of fasteners by Shenlong Automobile, the entire company worked overtime to make progress, but it was technically unacceptable. It is not an exaggeration to say that. The vice presidents of technology are at all times taking part in the resignation report and resigning if the project fails."
From Liu Pingbao's face, I once again saw Dongfeng people telling about the kind of familiar happiness that they used to enjoy. Since Dongfeng Auto Parts Co., Ltd. was formally established in 2010, Dongfeng Parts & Components Co., Ltd. is playing an increasingly important role in the “Dongfeng†blueprint.
"The automobile market competition is the competition of comprehensive strength, and it is the competition of the industrial chain and the supply chain. Dongfeng considers parts and components as the core competitiveness to take a comprehensive consideration. This is the inherent requirement of Dongfeng's independent development and also the return of the development concept of the automotive industry. "When talking about the self-reliance strategy, Zhu Fushou, general manager of Dongfeng Motor Corporation, has repeatedly emphasized the significance of the auto parts company's development of Dongfeng University's autonomy. At the same time, it also proposed the idea of ​​a grand synergy for vehicle-driven parts and new businesses to feed back old bases. . This means that all subsidiaries, such as fasteners, will use their business synergy to achieve "grand autonomy" for the Dongfeng. The disorganized situation of the singles before will end, the fastener company finally returned to the organization's attention. This is what makes Liu Pingbao very pleased.
In the fastener workshop, rhythmically ringing gongs and bangs are heard. For Liu Pingbao, this is the most beautiful sound. Because this sound has been used for more than ten years, "If suddenly the sound stops or listens to the wrong rhythm, it must have been a problem with the production line." If so, no matter what, Liu Pingbao will surely rush from home to the company. check it out.
Fasteners are small, but for Dongfeng people such as Liu Pingbao, it is the entire world. Fortunately, everything in the world is getting better now.
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