How does the automobile market break ice, and the Shanghai International Auto Parts Fair has a mystery?

As of the first half of 2017, the number of motor vehicles in China has exceeded 300 million. The scale of the auto aftermarket depends on the scale of the auto stock market. The huge auto ownership market will inevitably lead to the auto aftermarket with blue sea value. Opportunities and challenges coexist. On November 29th, Shanghai International Auto Parts and Accessories Exhibition will be officially held at the Hongqiao National Convention and Exhibition Center. The various princes will gather and the future will be ups and downs. What new inspiration does SAIC GM's "new model" have for industry development? We might as well check it out.

SAIC GM's "new model" to subvert the market's blockbuster?

China has already become the first market for new car consumption in the world, but the development of the automotive aftermarket has lagged behind. The vigorous industrial express trains have seen a “torture zone” where the market does not match. However, the immature development of the auto market has also left room for subversive patterns for the various princes who have entered this market.

There is a saying in the industry that "three points are repaired, and seven points are dependent on support." However, regardless of whether it is repairing a car or keeping a car, what kinds of offline channels can consumers choose? The most typical is the traditional 4S shop. In the early years, the body that was authorized by the automobile brand to manufacture had a monopoly on the 4S shop in the post-market. Two years ago, the vane of the policy has changed. The original support for the 4S shop business model has now led and supported the automobile service chain brand model.

In the after-market game, the OEM is still a force that cannot be ignored. How the auto aftermarket goes in the direction of sound development. Many capitals and models are "trial and error" in this blue ocean. However, SAIC GM DECO has opened up a new style of play, which is also a kind of "new mode". On the one hand, there are SAIC GM as an endorsement of the brand. Deco's professionalism in the post-market has been safeguarded, and it has also increased the trust of consumers. On the other hand, Deco also has mature channel advantages to satisfy consumers. Diversified, multi-level demand for after-sales accessories.

In other words, SAIC-GM-Deco is an extension of the traditional 4S shop system. In the independent after-sales market, the expansion of the territory, the original 4S shop authorized by the manufacturer and the roadside shop for car repairs are in a situation where integration is happening. Consumers are not only There are more choices and more quality assurance options.

In the future, Deco will continue to implement the brand concept of "smart intellectual selection" and provide ingenuity-oriented professional services to consumers; consumers who look for Deco are also "connoisseurs" and products are guaranteed. Reasonable price, why not try it?

Shanghai International Auto Parts Fair is coming soon. What's the secret of Deco booth?

The cakes in the auto aftermarket are very attractive, attracting a lot of "gold diggers", and how the auto aftermarket develops, they also call for more creative models to "test water" this blue ocean market. From November 29th to December 2nd, 2017, Shanghai International Auto Parts Fair will be held at Hongqiao National Convention and Exhibition Center. With the continuous improvement of the exhibition influence, the scale of the exhibition and the number of exhibitors are also continuing to break through. As far as its status is concerned, Shanghai International Auto Parts & Accessories Exhibition is the largest exhibition of automotive spare parts, maintenance testing and diagnostic equipment and service products in Asia, which has far-reaching significance for the future development of the automotive aftermarket.

At this year's event, SAIC-GM-Deco carefully designed the booth, the main colors are red and blue, consistent with the color of Deco LOGO. The exhibition booth has a number of parts display areas. The red and blue folding lines are connected to the car in the center of the exhibition stand to show the richness of the Deco part product line. Touching the interactive wall presents Deco's glorious history for a hundred years, praising each and every progress. Innovation.

In fact, in addition to the regular product display, Deco also tried more interesting games. At the scene, the audience can play DIY paint spray in the operating experience area, feel the pleasure of creative arts. You can also participate in online interactive games, fill in personal information, you can receive exquisite gifts on the spot.

summary

This year, the theme of SAIC-GM-Deco's participation in the exhibition is "Smart Global, Ingenuity," and the ingenuity is still the spirit of an expert. SAIC-GM-Deco already has the "mode advantage", and the host plant's endorsement is pre-recognized, and Deco's accumulated expertise and product advantages over the past 100 years can help Deco convert its "model advantage" into a true "market advantage."