Quanchai Power: Build the Competitiveness of Enterprises with Quality

With the increasingly fierce market competition, how to further improve product quality, meet customer diversification and individual needs, and gain market competitive advantage are issues that competitive companies must face.

Since 2012, affected by the end market, both the production and sales of the diesel engine industry have weakened, and Quanchai Power Co., Ltd. (hereafter referred to as Quanchai Power) has continued to accelerate independent innovation and technological transformation and enhance the company’s manufacturing Ability to accumulate corporate competitive advantage and seek long-term development.

Xie Li, chairman of Quanchai Power, pointed out at the 2012 mid-year business conference: “Intensifying market competition and the formation of a buyer’s market have made product quality a central role in corporate development. There is no market without quality, and no benefit without quality. Without quality, there will be no development, and companies will not be able to survive. In the process of scouring the sand, there will only be a few companies that insist on innovation and continuously improve product quality.

Independent Innovation Controls Product Quality from the Source

Wang Zhiyi, deputy general manager of Quanchai Power Insulation Technology, told reporters: For any product, from the design to the process, assembly, commissioning, inspection, after-sales service and many other aspects, any one link will have a significant impact on product quality. However, from a practical point of view, 70% of product quality problems are hidden in the R&D stage. If there are serious defects in the product design process, it is impossible to produce high-quality, high-quality products. Quanchai Power insists on the concept that 'quality is designed'. Product development always starts from the user's needs, applies advanced technology, and constantly raises product benchmarks.

Whether it is the 4A or 4B Series IV diesel engine of Quanchai’s leading product or the 4F1 product recently developed by Quan Diesel, Quanchai’s priority is to select the mainstream high-pressure common rail, cooling EGR, POC, and DOC technology routes in the development process of China IV products. Therefore, it can precisely control the engine fuel injection, precise control of combustion, low NOX and other pollutant emissions and combustion noise, precisely because of this, in May 2012, Quan Diesel 4B1-88C40 diesel engine was the first to use 35OPPM sulfur-containing fuel in domestic similar products. Passed the Ministry of Environmental Protection's national IV emissions witness test.

The importance and persistence of quality in the product development stage laid a good foundation for Quanchai's overall quality management.

Pulling up benchmarks to implement total quality management

In the long-term development process, in accordance with the needs of its own development, different companies will be marked at different stages and different products will be benchmarked against different companies. From the beginning, it entered the diesel engine industry to compete with the domestic dominant enterprises, and it is currently benchmarking the international advanced enterprises. With the rapid development of the enterprise, Quanchai has continuously pushed up the quality benchmark, identified gaps in the benchmarking process, learned the successful experience of the “Quality Benchmark”, and exceeded the benchmarking level, and gradually formed a comprehensive quality management system based on market evaluation.

At present, Quanchai quality management covers the entire production and operation details such as product design, parts procurement, process, logistics and inventory management, market information feedback and rectification, and conducts topical public and verification on quality issues in the production process and on the market in a timely manner. Combining with the national quality brand building activities, Quanchai focused on quality improvement and launched the “Quality Benchmarking” campaign, highlighting the important role of quality management in production and management.

To gradually strengthen quality control, Quanchai introduced and regularly carried out AUDIU diesel engine review work. From the user's point of view, it inspected and reviewed the product quality according to the user's vision and requirements, analyzed the causes of the problem, and adopted corrective measures to eliminate defects. Improve the overall quality of diesel engines. In the first three quarters, Quanchai implemented more than 120 quality improvement projects, of which 109 have been successfully completed.

Through the implementation of the “Quality Benchmarking” campaign and overall quality management, Quanchai’s product quality has been continuously improved, and user satisfaction has continued to rise. Under the background of the overall decline in the industry, Quanchai has achieved converse development.

Full participation in establishing a quality culture for excellence

Whether it is product development or process quality control, human factors are the basis for determining whether quality management work is effective. Quanchai promotes internal quality by combining "quality, market, efficiency, and survival" and strengthening quality culture.

In the production workshop, we set up quality bulletin boards to promote the quality culture of “product quality is corporate life” through quality exposure platforms, guide all employees to participate in quality management, allow employees to think on the user's point of view, and enhance quality and service awareness. Keep improving and continuously improve product quality.

Establish quality management incentive and restriction mechanisms, strengthen quality assessment, link full employee funding with monthly quality indicators, and implement market responsibility for product losses due to quality. Responsible workshops, teams, individuals, and related quality inspection and sales personnel are implemented. For units with long-term stability, technological innovation, and new product development, individuals and individuals are rewarded.

Xie Li told reporters: “At this stage, due to the macroeconomic situation and the disorderly competition in the industry and relative overcapacity, the development of the diesel engine industry has encountered temporary challenges. However, the market must eventually return to rationality, and the product quality will be the enterprise’s access to the market. The main factor of competitive advantage.

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