At the Beijing Traffic and Transportation Exhibition this year, did the northern buses come to soy sauce?
Every time I visit the auto show, I always feel that I can ignore the non-mainstream bus company North Neoplan. However, at the auto show, passing through the booth of the passenger car in the north, the author found out that after attending a careful observation, the company did not “fight soy sauceâ€. Not only that, we can learn a lot from this company.
Annual sales of over a thousand cars - modeling does not require frequent updates
It is reported that the number of passenger cars in North China exceeded 1,000 in 2012. Do not underestimate this figure, although the amount is not large, but the gold content is quite high.
The reason is that the buses in the North sell large passenger cars. There are not only medium-sized passenger cars, but the buses are mainly based on 12 meters. In addition, from the standpoint of type, it is also mainly based on road buses. There is no bus at all. Such a model can sell more than 1,000 vehicles. Can it be a company that cannot be ignored in the field of passenger cars?
Initially, the North Bus introduced the German Neoplan model. Subsequently, various modifications were made on the basis of this classic model. Although it can be said that today's north passenger vehicles can meet various needs and the length of the vehicle body covers 10-12 meters, they are basically similar in appearance. This is because, after the introduction of the Neoplan car model, the Northern passenger car has been making changes on the basis of this model. Regardless of its use, its chassis structure has not changed and its appearance has not changed.
This model has been introduced for more than ten years, but this does not prevent one batch after another batch of repeat customers to order.
At present, many domestic passenger car companies, although they also attach great importance to research and development, product technology innovation, but less effort in improving performance, in the modeling effort. In fact, what users care about most is performance. A passenger car, as long as the basic performance is good, the failure rate is low, in fact, even if the appearance of the same shape for ten years, it will not affect the user's use. However, if the vehicle is merely bright, it is difficult for the user to be satisfied if it is not used.
Many domestic companies can really work hard on developing a passenger car (or a platform). After the platform is developed, it must be fully verified and then sold. Once accepted by the market, there is no need to change the model soon.
What is classic? Unchanged may be classic!
Change in mechanism has soared by 50% - how important is the mechanism for the company
It is understood that the sales growth of the North American passenger car in 2012 has exceeded 50%. This surprising growth rate does not come from the major adjustment of products, but comes from the adjustment of corporate mechanisms.
After the new general manager of the North Bus took office, it focused on adjusting the mechanism. After the transformation of the north passenger car model, sales rose. For the old state-owned enterprise with the military background of the North Bus, if it can have a part of the mechanism of private car companies, then her annual sales may not be more than 1,000 vehicles.
In fact, looking at the information on the North Bus, it can be seen that there are fewer and fewer news in the North Bus. Only a few pieces of information are not reported by the media, but are news released by the weapons system. If you look at these news, you will know that it is entirely the style of news broadcasts, or worse than that. From this we can see that the system of passenger cars in the north is still very much a state-owned enterprise, and it is rather conservative in marketing, and it has almost nothing to do with the spread.
The mechanism and concept of this enterprise will take time to complete transformation. However, when it is completely "evolved," then there will be a rival in the bus market.
Small Parts Import - How to Improve User Satisfaction
Does the North Bus still use imported parts? The answer is "use." However, it is not a large part such as an engine, a transmission, and an axle, but rather small parts such as valves, relays, and switches. The North Bus is a passenger car produced on the basis of imported models, and its main body assembly has been domesticated.
Some people say that there are no major problems in domestic brands of passenger cars, and they are minor problems. Large items are generally not bad, and engines and gearboxes are all reliable. However, various minor problems will continue to emerge. It is precisely because some companies ignore the minor flaws in the vehicles, which in turn leads to the fact that the overall satisfaction of domestic passenger cars cannot be compared with imported vehicles.
In fact, in terms of user satisfaction, there is a principle that customer satisfaction is closely related to the number of repairs. If the vehicle is too small, it will greatly reduce the user's satisfaction; the user's complaint will not be reduced because of minor problems. For users, the first thing to care about is how many times a total repair, and secondly what is wrong in the end.
Therefore, the import of some small parts with a large gap between domestic quality, the North passenger car can effectively reduce the frequency and frequency of failure, but its cost will not be excessively increased. For example, the price of an imported valve is several times that of domestically manufactured parts, but it only increases by a few tenths or less for the total cost of the vehicle.
Passenger buses in the North are approximately 10% more expensive than passenger cars of the same length and configuration in China. This was the introduction of models several decades ago, and the same basic components that are used in domestic engines are used. In addition, the company's mechanism is still not flexible enough to sell large-scale highway passenger cars.
It is such a company that can sell more than 1,000 large-scale highway passenger cars a year. From this, does the author summarize some of the experiences that are worth learning from other domestic bus companies?
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