Recently, the BMW Group delivered a brand new BMW 740Li to customers in Nanjing Ningbao, which indicates that the BMW Group has sold a total of 3 million vehicles in the Chinese market.
The BMW Group said that above the base of 3 million vehicles, through the digital customer contact points, more customer-centric services will be launched in China in the future, while focusing on “ACES†(automation, interconnection, The deepening and development of the field of electrification and sharing/services continue to promote the global strategy in China. Liu Zhi, President of BMW (China) Automobile Trading Co., Ltd. said: "The total sales volume of BMW Group in China reached 3 million units, which shows BMW's strong brand appeal and system competitiveness. We sincerely thank the Chinese customers for their trust and will take this as Make persistent efforts to promote the global strategy in China, deepen local development, and return to customers with innovative products and services, and strive to achieve greater breakthroughs."
Today, the BMW Group's Chinese customer base is widely distributed and younger, with an average age of 35 years. Following the successful launch of new products for young consumers such as the new BMW X1, the new BMW 2 Series sports wagon and the new BMW 1 Series sports sedan, the BMW Group will release a total of 14 new models in China in 2017, including a new generation of BMW. The 5 Series Li will be available during the year.
At present, BMW's dealer service network has about 570 outlets covering more than 270 cities, about 40% of which are located in the fourth and fifth tier cities, and 95% of the outlets have after-sales service functions. In the “International After-Sales Customer Satisfaction†survey, the BMW and MINI brands have achieved the highest scores in the industry for four and five consecutive years.
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