At the 2014 annual meeting of the China Rubber Industry Association held in Qingdao, Chen Hongxi, deputy director of the China Rubber Association Marketing Working Committee, expressed his opinions on the necessity of chain operations in the Chinese tire industry . After nearly a decade of development, chain operations have gradually grown in China and become an important indicator of the progress of the reform of the regional circulation system and the modernization of circulation methods.
Chen Hongxi said that in recent years, China’s car ownership has continued to grow, and tires’ capacity and demand have continued to expand. With the development of scale, the tire retail sector is bound to move toward intensive chain operations.
It is understood that with the continuous expansion and gradual release of domestic tire factory production capacity, the current tire distribution market output is greater than the sales, inventory increases, "not three guarantees" and other phenomena have become more intense, the traditional tire wholesale business model is subject to a variety of new business With the impact of business models, the profitability of tire wholesalers is getting lower and lower, and the space for survival is getting narrower and narrower.
"How to change the current situation and explore the future development road, tire chain operation is a development direction." Chen Hongxi said.
According to reports, tire chain operations can use open platforms and standard management concepts, and through group operations, effectively integrate the advantages of tire wholesalers, such as capital, storefronts, and regional advantages, and play a synergistic effect in the industry, enabling wholesalers to Establish its own tire sales brand, laying the foundation for the rapid development of independent independence in the future.
Chen Hongxi believes that the members of the China Rubber Association have strong strengths and advantages in their respective regions, and they all have certain direct-operated retail stores, which can enable the chain operation model to spread and expand effectively and quickly, thus forming a scale as soon as possible. Advantage.
At the same time, he suggested that an independent third-party company be set up to jointly develop a loose tire retail storefront, establish a Chinese-owned tire trade name brand, and achieve standardization, scale, and chain management, and spend 20 years in the future of the Chinese tire market. Occupy the leading position of retail terminals.
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