From the monthly routine information meeting of the Asian city on June 12, it was learned that the number of new car transactions in Beijing was 39,600 in May, down 5.94% year-on-year, which was higher than the national 5.54%; the chain achieved an increase of 4.21%, higher than the national 8.76 percentage points. From January to May, Beijing accumulated a total of 19,800 new cars, a year-on-year decrease of 14.01% from 230,500 units, a drop of 11.9%.
Imported luxury car sales fell
Imported car sales are facing more pressure. In May, Beijing imported 5,270 imported cars, down 9.14% year-on-year and 3.33% quarter-on-quarter. From January to May, Beijing imported a total of 26,670 imported cars, a year-on-year decrease of 14.24% compared with 31,100 vehicles. Yan Jinghui, deputy general manager of Asia City, said that the main reason for the bleak sales of luxury cars was that the stock market rushed to divert funds and delayed the intention of some luxury car consumers to buy cars. In addition, the rumors of parallel imported car prices on July 1 led to a serious phenomenon in the luxury car market.
Beijing used cars maintained a relatively steady growth. In May, the number of used cars in Beijing was 59,000, a year-on-year increase of 3.33% and a decrease of 5.9% from the previous month. In May, the rate of used cars in Beijing was 32.9%, the sales volume of used cars was 48.99%, and the proportion of new and used cars was 1..1.49. From January to May, the total number of used cars in Beijing was 279,900, which was 0.78% lower than that of last year. %.
SUV into the main force of the car market
From the perspective of the Beijing market, domestic and imported SUVs have gradually become the main models of the automobile market. The sales data of the Asian city showed that the sales volume of domestically produced vehicles (joint ventures and independent) SUVs increased by 28.05% in the same period of last year; the sales of imported SUVs accounted for 50% of the volume of imported cars. The self-owned brand SUV occupies a target market of 100,000 yuan to 150,000 yuan. Great Wall, BYD, Changan, Geely, Chery, Hongqi and other independent brands of medium-sized SUVs occupy a market space of 100,000 yuan to 150,000 yuan with super cost performance, and squeezed the market share of some A-class cars. The joint venture brand small SUV product development and marketing accelerated, the product line is increasingly rich, and the alarm for the independent brand SUV strategy. The small SUVs of the joint venture brands such as Angkor, IX25, XC25, X-RV, and 2008 have received good feedback, and X-RV has booked the car for nearly one month.
Excessive number of dealers
From the dealer level, due to weaker market demand, the increase in sales and inventory cycle is the main reason for the decline in the profitability of Beijing dealers.
Compared with the absolute increase in inventory, the sales are not smooth, the cycle is prolonged, the inventory is not digested, and the intangible growth of cost and expense is the market challenge and challenge faced by Beijing dealers. According to the survey of Asian city dealers, dealers accounted for 37% of the long-term inventory in May, and imported cars reached 41.7%. The number of dealers with the same brand has increased, so many more porridge, and competition for survival has intensified. Relevant data and surveys show that the sales volume of imported cars in Beijing in the first five months of 2015 increased by 9.7% compared with the same period of 2013, but the number of dealers increased by about 20%. The average incremental resources of single stores decreased, the cost increased, and dealers shuffled and accelerated. .
New energy vehicles are a highlight of the Beijing market. As of the end of May, the city had a total of 12,900 new energy vehicles, including 1,100 on May and nearly half of private cars.
Yan Jinghui expects to enter the traditional off-season of the auto market in June. However, the semi-annual impulses and new models of car companies have been listed in the market, and it is expected that new car sales will be flat or slightly positive in June.
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