On September 7, it was reported by the Nanjing Municipal Bureau of Commerce that the city has been selected as part of the national "Thousand Villages and Ten Thousand Townships" project. As a pilot city, Nanjing plans to establish 1,000 chain stores selling agricultural products over the next three years. This initiative aims to open up rural consumer markets and create a more convenient, secure, and affordable environment for agricultural consumption.
According to the "Nanjing City's 1,000 Villages and Townships Market Project Pilot Work Program," all 1,000 agricultural resource stores must be branded with the "Nanjing Wancun Qianxiang Market Engineering Chain Farm Store" logo. These stores are subject to strict guidelines on product selection. Township-level stores must offer a comprehensive range of agricultural inputs such as fertilizers, pesticides, and seeds, while village-level shops need to stock at least two categories of products, including fertilizers, pesticides, agricultural films, seeds, veterinary drugs, and feed. Additionally, store size, storage facilities, and distribution efficiency must meet specific standards.
The plan also mandates clear pricing, a quality control and traceability system, and proper documentation of supplier sources. Stores are strictly prohibited from selling counterfeit or substandard goods or violating price regulations. Any violations, such as illegal operations or fraud, will result in penalties and potential revocation of their chain store status.
From this month through June 2006, Nanjing will focus on building leading shops in county towns and key township central stores, using them as models to launch village-level stores. Between June 2006 and June 2007, all township backbone stores will be completed, and the full-scale construction of village-level stores will begin. Currently, Gaochun and Surabaya counties, along with other suburban areas, have been designated as pilot zones for the establishment of agricultural resource stores. Suguo Supermarket, Suonong Agricultural-Focused Chain Group, and Red Sun Seed Company are among the pilot enterprises involved.
In April of this year, the Ministry of Commerce launched the "Thousand Villages and Ten Thousand Townships" market project pilot. The goal is to modernize rural distribution systems, build a new rural market network, and enhance the rural consumption environment. The project plans to construct 250,000 rural retail outlets nationwide within three years. Nanjing is taking the lead in implementing this initiative. Recently, the Ministry of Commerce and the Ministry of Finance announced financial support for projects included in the "Millions of Villages and Thousands of Townships" program this year. The Nanjing Municipal Bureau of Commerce emphasized that all funds received must directly benefit the companies participating in the project, accelerating the development of the city's agricultural supply chain stores.
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