Tire industry integration reappears

China's tire industry has experienced significant development in recent years, driven by the liberalization of the sector and the steady growth of the automotive market. Before and after China's accession to the WTO, multinational tire giants entered the Chinese market aggressively, while domestic companies also engaged in mergers and acquisitions. After the first wave of joint venture restructuring, the industry is now undergoing a new phase of transformation as competition intensifies. Recently, Michelin launched its "Michelin with You" service in China, and just one day later, Goodyear responded with its "Car Nanny Plan." This shift marks a departure from traditional strategies like capital increases and production expansion, as major players now focus on after-sales services, technology, and brand competition. Industry insiders suggest that this signals a new stage of integration, where internal competition and technological innovation are becoming key drivers. The booming auto market has been a major catalyst for growth in the tire industry. In 2004, the industry saw output reach 239 million units, up 18.7% from the previous year, with sales revenue hitting 79.35 billion yuan, a 37.6% increase. In 2005, output rose to 283 million, with sales exceeding 80 billion yuan. The radialization rate of tires also improved significantly, reaching 50% in 2005, with steel-belted radial tires increasing by 50% and semi-steel ones by 70%. Exports also surged, with 90 million tires exported and delivery value reaching $3.2 billion. Despite challenges such as rising raw material costs and falling vehicle prices, the industry has maintained steady growth. Companies have adapted through technological upgrades and increased production efficiency. The market structure has also evolved, with greater concentration and reduced fragmentation. In terms of market segments, three main groups can be identified: global giants like Michelin, Goodyear, and Bridgestone; mid-tier Sino-foreign joint ventures and domestic brands; and local bias tire manufacturers. While the big players are focusing on after-sales and branding, mid-sized firms continue to restructure and expand. Meanwhile, local manufacturers face both opportunities and risks due to policy changes. As the industry moves forward, technical service and innovation will play a crucial role in determining success. With continued growth expected, the future looks competitive, and further consolidation is likely in the coming years.

Carbon Black N330

N330 belongs to hard Carbon Black,

ASTM designation N330

Other names: high abrasion furnace black (HAF)

Physical and chemical properties N330 is the most widely used high wear-resistant furnace carbon black, and its typical properties are as follows:

Iodine absorption value 82G / kg, DBP absorption value 102cm3 / 100g. The wear resistance of carbon black N330 is slightly worse than that of medium super wear-resistant series furnace carbon black, but better than that of groove carbon black.

Usage this product is suitable for tire tread, cord fabric rubber, sidewall and various rubber industrial products. Usage and function this product is a kind of carbon black with good reinforcing performance, which can give the rubber better strength and elongation


Tear resistance, wear resistance and elasticity. The rolling resistance of the passenger tire using this product (in N300 series carbon black) is only greater than N351, which is smaller than other varieties. It also has good dispersion and extrusion performance in rubber. It is suitable for all kinds of synthetic rubber and natural rubber.

N330 is a kind of carbon black with good reinforcing property, which can give the rubber better tensile property, tear resistance, wear resistance and elasticity.

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